31 min
Beekman 1802’s Ingredients for Success? Data, Kindness and Baby Goats The NetSuite Podcast
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- Technology
Beekman 1802 is the world’s No. 1 goat milk skincare company, and in this episode, we’re going to hear how they reached this level of success. CEO Tomei Thomas starts by explaining the origin story of Beekman 1802 (2:25) before explaining the company’s omnichannel business strategy (6:45) and the ingredients that have made it successful...baby goats and all (8:24)! However, the company faced plenty of challenges along the journey--especially in accessing the right data to move the needle for the business while running on spreadsheets and QuickBooks (9:50). Thomas unveils why Beekman 1802 decided to implement NetSuite for advanced data insight, flexibility and access across the organization (13:27). He then explains how the business uses the data to continuously improve the customer experience (14:58) and create efficiency throughout the supply chain (18:57). Finally, Thomas dives into Beekman 1802’s recent livestreaming success (21:31), how they prepared for the influx of sales to come from it (27:17), and concludes with the company’s goals for the future (28:46).
Follow Us Here:
Beekman 1802Website: https://beekman1802.com/Tomei Thomas’ LinkedIn:
Oracle NetSuiteFacebook: https://www.facebook.com/NetSuite/LinkedIn: https://www.linkedin.com/company/netsuite/Twitter: https://twitter.com/NetSuiteInstagram: https://www.instagram.com/oraclenetsuite/ (https://www.instagram.com/oraclenetsuite/)
Beekman 1802 is the world’s No. 1 goat milk skincare company, and in this episode, we’re going to hear how they reached this level of success. CEO Tomei Thomas starts by explaining the origin story of Beekman 1802 (2:25) before explaining the company’s omnichannel business strategy (6:45) and the ingredients that have made it successful...baby goats and all (8:24)! However, the company faced plenty of challenges along the journey--especially in accessing the right data to move the needle for the business while running on spreadsheets and QuickBooks (9:50). Thomas unveils why Beekman 1802 decided to implement NetSuite for advanced data insight, flexibility and access across the organization (13:27). He then explains how the business uses the data to continuously improve the customer experience (14:58) and create efficiency throughout the supply chain (18:57). Finally, Thomas dives into Beekman 1802’s recent livestreaming success (21:31), how they prepared for the influx of sales to come from it (27:17), and concludes with the company’s goals for the future (28:46).
Follow Us Here:
Beekman 1802Website: https://beekman1802.com/Tomei Thomas’ LinkedIn:
Oracle NetSuiteFacebook: https://www.facebook.com/NetSuite/LinkedIn: https://www.linkedin.com/company/netsuite/Twitter: https://twitter.com/NetSuiteInstagram: https://www.instagram.com/oraclenetsuite/ (https://www.instagram.com/oraclenetsuite/)
31 min