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169 episodes
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Behind the Brand with Bryan Elliott Bryan Elliott
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- Business
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4.8 • 28 Ratings
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Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:Executive Producer:Bryan Elliotthttps://thegoodbrain.comE: producer@thegoodbrain.com
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Would You Buy This $7,600 Bespoke Keyboard? | Ryan Norbauer
Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail.Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the flesh and the keys of their favorite creators? How does Norbauer view this spirited subculture? Ryan writes:"Through the sense of touch, key...
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How to Build a Brand Around Experiences -- NOT Things | Batch CEO, Mike Petrakis
About Batch & CEO Mike PetrakisMike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things. From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book the best things to do in the most popular destinations. Not only does the platform take celebrations to the next level with 3,000+ experiences f...
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HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner
In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before. The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in their personal vehicles. Everyone told them that a DTC model “would never work,” but Danny and Co...
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Eddie Bauer CEO & Yvon Chouinard Protégé, Tim Bantle, Charts a New Path for the 100+ Yr Legacy Brand
For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform. As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global rebrand under a new brand evolution strategy, aiming to shift the foundational narrative of t...
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Angie Hicks of Angie's List (now just Angi™) Built a Billion Dollar Personal and Consumer Brand
In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business.Today, Angie's List, now rebranded to Angi™, is a household name, referring millions of members to plumbers, painters, and more. Want to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter....
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Building a $20M Coffee Brand Empire from the Grounds Up | Chris Gallant, CEO Chamberlain Coffee
Chris Gallant is the CEO of Emma Chamberlain’s beloved Gen Z coffee brand, Chamberlain Coffee. Chris was able to land retail presence in over 9,000 stores in just one year and achieve monumental growth (with sales almost doubling over the last two calendar years). Chris is a highly experienced leader in his field with more than 15 years of knowledge launching, growing, and leading premium F&B and consumer brands, including Red Bull and Heineken. As the CEO of Chamberlain Coffee, Chri...
Customer Reviews
Incredible guests, compelling topics
This podcast is a must-listen for anyone eager to dive deep into the minds of today’s top entrepreneurs and creative thinkers. Each episode offers invaluable insights, as Bryan masterfully uncovers the real stories behind the success of influential figures in business and entertainment. It’s not just an interview series; it’s an inspiring, educational journey that encourages listeners to think big and act boldly. Highly recommended for a dose of real-world wisdom and motivation!
Beyond the brand - great guests
Bryan has some of the most interesting and engaging guests. Great to listen to while working or just relaxing.
Packed With Actionable Info
Behind the Brand provides a unique look into the people who started and scaled iconic lifestyle brands that have shaped our lives. Bryan asks the right questions to deliver an action packed show!