Best-Performing Subject Lines The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Hey there, everybody. Today on the Know, Like & Trust Show, we are discussing the rules of writing the perfect email subject lines and how to rebuild your email subject line strategy. Then, I will go a little deeper into a few of my best-performing subject lines and why I’ve chosen them. I hope this episode will be helpful in increasing your open and click rates!















Topics discussed in this episode:







* Revealing a few simple rules for writing better email subject lines* The importance of knowing your audience if you want a better open rate* Examples of a few of my best subject lines* Why you have to think strategically about your email subject lines















Quotables:







Making better subject lines is the first thing you can focus on to boost your number of open rates. – Britney GardnerClick To Tweet









The key is mixing it up and having a variety of engaging subject lines that hook the reader in and give them a reason to want to read more.” – Britney GardnerClick To Tweet









When you use personality type subject lines, you have to know your audience, to know your best client. – Britney GardnerClick To Tweet









I ask questions because humans are hardwired to want to answer questions. I also use the word you in the subject line, so people are automatically attracted. – Britney GardnerClick To Tweet









Everyone needs headlines; everyone needs hooks. Without them, nobody will be doing a great job for their content strategy. – Britney GardnerClick To Tweet









Resources Mentioned







* # 183 – Benchmarks: You Have To Start Somewhere* # 63 – How to Craft an Authority Opinion* Content Measurement Dashboard* a href=...