47 episodes

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.

Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything

Better Product Innovatemap

    • Marketing

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.

Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything

    Acquisition Series | A Matter of Perspective: The Two Sides of Product Acquisition

    Acquisition Series | A Matter of Perspective: The Two Sides of Product Acquisition

    So far in this series, we have focused on aligning product teams and product lines after an acquisition is made by a company, but what about the experience on the other side? On today’s show, we juxtapose the experience of the acquired and the acquirer.
     Being acquired can be a huge moment for a product. A chance to expand its reach to a whole new audience with resources that may not have previously been available. But there can obviously be challenges, as well. For example, how hard is it to loosen your grip on a product you created and risk seeing the vision for that product change?
    In this episode, we hear from Scott Belsky, Chief Product Officer at Adobe, and Emily Washington, Senior Vice President of Product Management at Infogix, about their experience and perspective on each side of a product acquisition. Listen in!
    Connect with Christian Connect with Anna Learn more about Innovatemap Past Episodes Mentioned: 
    Adobe’s Scott Belsky on Leading with Conviction Resources Mentioned: 
    Behance Infogix

    • 20 min
    Acquisition Series | Finding Alignment Before, During and After an Acquisition

    Acquisition Series | Finding Alignment Before, During and After an Acquisition

    There are a lot of moving parts during an acquisition, and it is easy for alignment to fall by the wayside. How do you actually ensure that a new product, and product team, aligns with your internal vision, processes, and methodologies?
    Our series on managing product through acquisition continues with a look at some various perspectives on the subject. We talk with a few different product leaders whose experiences shed light on how acquired products should align from a brand perspective and how to effectively graft new product teams into your existing architecture to ensure success for everyone.
    In this episode, we share some insights from those with real experience in product acquisitions and discover that maybe the answers aren’t always as obvious as they might seem.
    Listen in to hear part two of our series on product acquisitions.
    Connect with Christian Connect with Anna Learn more about Innovatemap Past Episodes Mentioned: 
    Adobe’s Scott Belsky on Leading with Conviction Reexamining Your Product Portfolio to Better Serve Your Users Resources Mentioned: 
    Behance Infogix Hobsons

    • 19 min
    Acquisition Series | Genesys’ Mimi Nguyen on Innovating Through Acquisition

    Acquisition Series | Genesys’ Mimi Nguyen on Innovating Through Acquisition

    How do you successfully manage products during an acquisition?
    As we kick off a new year of Better Product, we want to focus on a topic that has come up often during our interviews: how do you manage products (and product teams) through acquisition? Acquisitions are a natural part of company growth, but they also present a number of challenges that can look very different depending on your situation.
    In this first episode of our new series, we talk with Mimi Nguyen about Genesys’ acquisition of Interactive Intelligence in 2017 and what she learned during that transition. Mimi shares what it was like to go from having a team located in one city to working with a team that spans time zones. She also gives her insight into what the transition meant for Interactive Intelligence’s products and the product teams themselves.
    Listen in to hear part one of our new series on managing products through acquisition.
    Connect with Christian Connect with Anna Learn more about Innovatemap Connect with Mimi Learn more about Genesys

    • 26 min
    Building a Product Based on a Philosophical Approach | Claire Lew

    Building a Product Based on a Philosophical Approach | Claire Lew

    We find that conviction often leads to great product stories, and today’s is no different. Christian came across our guest on Twitter, and the more digging he did, the more interested in her story he became.
    Claire Lew is the CEO of Know Your Team, a software that helps you become a better manager. Claire is passionately focused on helping leaders become better at leading, and her story to success is driven by a philosophical approach. In fact, that approach led to some unexpected turns that have transformed the possibilities for what Know Your Team could actually become.
    As the company changed - and as you’ll hear, quite literally everything changed - the pricing model transitioned right along with the philosophy of the company. But How? Why? These are the questions we ask Claire Lew on the latest episode of Better Product.
    Connect with Claire  Learn more about Know Your Team Connect with Christian Connect with Anna Learn more about Innovatemap

    • 33 min
    Moving Your Product Up-Market as You Scale | Justin Bauer

    Moving Your Product Up-Market as You Scale | Justin Bauer

    There is nothing quite like those early days of product success. Seeing your vision come to life as customers begin to adopt your services is not only validating, it can lead to new opportunities to scale. Of course, scaling has its own challenges.
    what happens when you wake up and realize that your target customer has changed? How do you move your product up-market, targeting a completely new audience while maintaining the customers that you already have? We talked with Justin Bauer, VP of Product at Amplitude Analytics, which helps people use customer data to build great product experiences that convert and retain users.
    Justin shares about how an up-market move impacted he and the team at Amplitude while helping the company grow in ways that made sense for both their current customer and the customer of tomorrow. Listen in to hear Justin’s experience in transitioning from serving start-ups to serving enterprise companies.
    Connect with Justin  Learn more about Amplitude Analytics Connect with Christian Connect with Anna Learn more about Innovatemap

    • 29 min
    Moving from Product Vision to Strategy to Execution | Hubert Palan

    Moving from Product Vision to Strategy to Execution | Hubert Palan

    A great product story always starts with a vision. But as we all know, it is those next steps that can be challenging and ultimately dictate whether a product becomes a success. And what exactly are those next steps and what is the best way to approach them?
    We spoke with Hubert Palan, Founder and CEO of productboard, a product management system that enables teams to get the right products to market faster. Hubert is passionate about product strategy and has worked to fill a need was hearing repeatedly: that there was no clear definition of what a successful product strategy looked like.
    So what has Hubert learned about product strategy through his experience with ProductBoard? And why does starting with the right product idea make all of the difference? Listen in to hear Hubert’s insights on product strategy that moves product makers from vision to execution.
    Connect with Hubert  Learn more about productboard Connect with Christian Connect with Anna Learn more about Innovatemap

    • 27 min

Customer Reviews

JoshCrist ,

Must-listen! 🔥

If you lead a product team, work in product management or have any dreams of someday building a product that makes a mark on the world - this is a must-listen podcast for you! Anna and Christian do an incredible job bringing guests on the show that cover a huge breadth of topics related to building great, beautiful products - and pulling back the veil on what it actually takes to bring products to the world that make your customers’ lives better!

Cmarie509 ,

Love the idea of this podcast...

I think more real life use cases of product success would be cool. Also would like to hear about internal user products (ie sales tools, site analytics/data lakes, etc).

Fun hosts and good insights! ,

Great!

Great insights and enjoyable hosts!

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