Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.
Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.
Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.
Should You Start with Product Brand or Product Design? The Answer Depends.
After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize?
We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian explain exactly what “it depends” on.
Whichever path you choose - design or brand - don’t neglect collaboration. Your brand and product need to stay connected as you iterate.
Revisit to our conversation with Dominik Zane, CEO of Around, for more about how to stay connected: https://betterproduct.community/better-product/a-new-wave-of-collaboration-with-dominik-zane-around/
Email Christian with design questions: firstname.lastname@example.org
Email Meghan with brand questions: email@example.com
Tech-Enabled Retail with Mel Cummings, Fabletics
Since 2013, Fabletics has been doing things differently. They created a membership program for shoppers, which goes beyond a subscription model to build a relationship with shoppers. They also built their own tech solution because the market wasn’t mature enough to meet their needs.
Their custom-built tech solution allows them to blend in-store and online shopping unlike any traditional retailer and collect data that sets them up to better understand and serve their customers.
Mel Cummings, VP of Product at Fabletics, joins us to share how her team is elevating the entire shopping experience in a way that wouldn’t be possible without their unique approach to technology.
Mel also discusses using data to uncover opportunities, enabling deeper customer connections, and the importance of knowing your “why.”
D2C Series Kick-Off: The New Way We Buy
D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer.
Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products:
Melanie Cummings, VP of Product at Fabletics Ben Clark, CTO of Casper Sleep Tsega Dinka, VP of Digital Product at Dollar Shave Club Liana Herrera, President & Co-founder of Bottomless We also take an inside look at building products at a company that doesn’t identify as a tech company. And of course, Christian and Meghan will share the mic in exploring the brand implications of a D2C strategy.
How does this impact the retail industry as a whole? We’ll explore that too. But mostly, this series will make you want to open up your phone and start shopping.
The Minute: Rigorous Design Decisions with Kate Donahue
Meghan continues our The Minute conversations around how to start with design. Kate Donahue, Head of Product Marketing at Pitch, talks about how they were rigorous about the design decisions before they even had a product in the market.
From Fashion to Software: Product Drops Can Surprise Your Customers
You’ve probably seen consumer brands drop a new line of footwear or clothing, but have you considered using the same approach with your product?
We’re exploring the impact ‘product drops’ can have on your business in this episode of Better Product. When it comes to fashion brands, these product drops generate excitement and create exclusivity helping brands break through the noise. .
Meghan and Christian explain the phenomenon while sharing examples of how brands can apply it for themselves.
Product ‘Drops’ Aren’t Just for Sneaker Brands: https://builtin.com/marketing/product-drops-digital
The Minute: Creating a Delightful Experience with Dominik Zane
Our last series may have been about the future of work, but another theme emerged: how to start with design. Dominik Zane, CEO & Founder of Around, shares they are a design-focused team putting an emphasis on the seemingly insignificant details. But those are the details that add up to create the delightful experience they’re known for.
Such a wealth of knowledge! 🧠
This is one of the most insightful podcasts that I have ever come across! Christian and Meghan do such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!
If you lead a product team, work in product management or have any dreams of someday building a product that makes a mark on the world - this is a must-listen podcast for you! Anna and Christian do an incredible job bringing guests on the show that cover a huge breadth of topics related to building great, beautiful products - and pulling back the veil on what it actually takes to bring products to the world that make your customers’ lives better!
Love the idea of this podcast...
I think more real life use cases of product success would be cool. Also would like to hear about internal user products (ie sales tools, site analytics/data lakes, etc).