171 episodes

Every industry has its influencers - why shouldn't it be you?

Hosted by personal brand expert Brittany Krystle, Beyond Influential is a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives who exercise that power. You will hear no-fluff conversations with the experts, who get us to consume both on and offline, to unlock the secrets of industry influence. Every episode is designed to give you actionable tips, tactics, and takeaways that you can apply to grow your influence, so you can create the results you want in your life and business and take control of your future!

Reach out on Instagram/ LinkedIn by tagging me and using the hashtag #beyondinfluential. Username: brittanykrystle.

www.brittanykrystle.com

Beyond Influential Brittany Krystle

    • Business
    • 4.8 • 193 Ratings

Every industry has its influencers - why shouldn't it be you?

Hosted by personal brand expert Brittany Krystle, Beyond Influential is a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives who exercise that power. You will hear no-fluff conversations with the experts, who get us to consume both on and offline, to unlock the secrets of industry influence. Every episode is designed to give you actionable tips, tactics, and takeaways that you can apply to grow your influence, so you can create the results you want in your life and business and take control of your future!

Reach out on Instagram/ LinkedIn by tagging me and using the hashtag #beyondinfluential. Username: brittanykrystle.

www.brittanykrystle.com

    Emily D. Baker on Uniting Law Nerds with Pop Culture Legal Commentary & Choosing the Life You Want

    Emily D. Baker on Uniting Law Nerds with Pop Culture Legal Commentary & Choosing the Life You Want

    I love following pop culture, and one of my favorite commentators is someone who is making the law accessible and relatable through the lens of celebrity and influencer legal issues. Emily D. Baker’s content is the first legal content that I've truly been able to not only stomach, but actually enjoy since the time I became a lawyer, and I LOVED interviewing her for this week’s episode of Beyond Influential. If you like my content and personality, I know you’re going to like this episode.
    Emily D. Baker is the host of the top-20 news commentary podcast, The Emily Show. Emily's YouTube channel has over 140,000 subscribers now and over 10 million views. Emily has created a niche for herself where she gets to truly be herself and make money talking about the topics she enjoys, and she's created a unique and passionate community who calls themselves the law nerds. 
    She has over 15 years of legal experience, including over 10 years as a deputy district attorney, which is huge. And I had to have Emily on the show because I honestly just want her to be my friend. We are both two lawyers who are very into pop culture, and this episode is NOT boring legal sh*t—we’re talking about real life—business, boundaries, social media, and more.
    On Ep. 161, we cover:
    How Emily is making the law accessible and relatable through pop culture  Emily’s journey to law and her experience in the DAs office: From white collar crime and perjury cases to murders, gangs, and drug charges;  Burnout & boundaries: What led her to the online space & YouTube Britney Spears & Erika Jayne: Keeping up with current cases in the public eye How she’s built a rabid community of “law nerds” that moderates itself How she’s monetized a business model the way she wants, working with ADHD, and more!  
     
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!
     
     

    OTHER HELPFUL LINKS:
    Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/

    Watch Emily's TedX Talk on 3 words that will change your life: https://www.youtube.com/watch?v=HBXkN9sQELk


     
    WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST?
    Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage

    Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/
     

     
     
    To connect with Emily:


    Website: https://emilydbaker.com/

    The Emily Show: https://emilydbaker.com/podcast/
     
    YouTube: https://www.youtube.com/c/theemilydbaker

    Instagram: https://instagram.com/TheEmilyDBaker
     
    Twitter: https://twitter.com/TheEmilyDBaker

    LinkedIn: https://www.linkedin.com/in/theemilydbaker/





     
    To connect with me, Brittany Krystle:

    Website: https://www.brittanykrystle.com/

    Instagram: https://www.instagram.com/brittanykrystle/

    Twitter: https://www.twitter.com/brittanykrystle/

     
    LinkedIn: https://www.linkedin.com/in/brittanykrystle/

     
    Facebook: https://www.facebook.com/brittanykrystlexoxo/

     
    Pinterest: https://www.pinterest.com/brittanykrystle/

     
    YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g

     
    Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

    • 1 hr 39 min
    Julia Lynch on Getting Smarter with Your Side Hustle & Monetizing Part-Time Content Creation

    Julia Lynch on Getting Smarter with Your Side Hustle & Monetizing Part-Time Content Creation

    If you’ve ever wondered if it’s possible to monetize your content with a smaller audience while still working full-time, you’ll want to listen to this week’s Beyond Influential. 
    Julia Lynch (aka @smarterinasec) is a content creator and lifelong nerd who has always been passionate about learning something new every day. In early 2020, she began sharing content on Instagram & TikTok about her favorite daily reads & podcast picks, as well as tips to succeed at work inspired by her time in business school and her day job as a strategy consultant. Since then, she has built an engaged following using her two platforms and has been side hustling as a social media consultant and a micro influencer for a variety of brands.
    I particularly thought it was important to do this interview because it’s very common for people to think everyone online is making their living by creating social content, when that’s not the case at all. This episode is a look behind the scenes of an up-and-coming influencer who is still in the process of transitioning away from her 9 to 5 but is already working with brands and making a name for herself.
    On Ep. 160, we cover:
    How content creation has become Julia’s side hustle and the gateway to other opportunities while still working in a “traditional”  business role  How business school has helped her as a content creator Why she created Smarter in a Sec and the gap in the market she wanted to fill Content creation: How Julia plans her content, her posting frequency on different platforms, and how she balances it with a full-time job The difference between her audience on Instagram vs. TikTok Brand deal & monetization transparency: how much she makes from brand deals & her biggest brand deal to date How she’s been finding success with a small audience as a micro influencer, how she strategically builds her network, and more!  
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!  
     

    Recommended Follows

    Hitha Palepu: https://www.instagram.com/hithapalepu/

    f**k you pay me:https://www.instagram.com/fypm.vip/

    Leah Wiseman Fink: https://www.instagram.com/leahwisemanfink/

    Her First 100k:https://www.instagram.com/herfirst100k/

    Patrice Poltzer: https://www.instagram.com/patricepoltzer/

    Planet Money Podcast: https://www.npr.org/podcasts/510289/planet-money

     
     

    OTHER HELPFUL LINKS:
    Listen to Beyond Influential Ep. 110 Hitha Palepu on Why You Should Be Betting on Female Founders: https://www.brittanykrystle.com/hitha-palepu-on-why-you-should-be-betting-on-female-founders/

     
    Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/




    WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST?
    Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage

    Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/
     

     
     
    To connect with Julia:


    Instagram: https://www.instagram.com/smarterinasec/

     
    TikTok: https://www.tiktok.com/@smarterinasec




     
    To connect with me, Brittany Krystle:

    Website: https://www.brittanykrystle.com/

    Instagram: https://www.instagram.com/brittanykrystle/

    Twitter: https://www.twitter.com/brittanykrystle/

     
    LinkedIn: https://www.linkedin.com/in/brittanykrystle/

     
    Facebook: https://www.facebook.com/brittanykrystlexoxo/

     
    Pinterest: https://www.pinter

    • 52 min
    Alisha Pennington on How to Overcome Imposter Syndrome & Build a 7-Figure Business that Dominates a Niche Market

    Alisha Pennington on How to Overcome Imposter Syndrome & Build a 7-Figure Business that Dominates a Niche Market

    If you’ve ever wondered if you can really be successful when you niche down, you’re going to want to listen to this episode of Beyond Influential.
     
    My guest this week is Alisha Pennington, who has been an entrepreneur for nearly a decade. She started her first business, ATvantage, a sports medicine staffing company, in 2012 and grew it to over $1million within 4 years. She’s since hit multi-million in revenue and started two additional businesses, where she and her husband focus on coaching other entrepreneurs looking to start and scale their own businesses. 
     
    I really wanted to have Alisha on because her business is different from anyone I’ve had on the show before. She is incredibly influential in the athletic training world and innovative in a space where she really has no competition. 
     
    It’s always intimidating to create something that hasn’t been done before—and it can feel safer to create a business that looks like someone else’s—but Alisha is proof that you can successfully build a 7-figure business unlike any other in a niche market and have the time freedom to pursue other interests.
     
    On Ep. 159, we cover:
    How she built a 7-figure business with a small team in a niche industry (and why she has no competition!) Athletic trainers: What they do, who they serve, and how they’re different from other practitioners in the sports world The ins and outs of her business including how she got started, mistakes she made, hiring & scaling, and more What’s important when you’re getting started with your business & struggles every business owner encounters   Her three steps to overcoming imposter syndrome Dealing with push back for thinking outside of the box in your industry Motherhood and why it doesn’t define her, the importance of personal branding, and more!  
     
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!     OTHER HELPFUL LINKS:
    Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/




    WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST?
    Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage

    Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/
     

     
     
    To connect with Alisha:


    Website: https://www.penningtonperspective.com/
     
    Instagram: https://www.instagram.com/itsalishamp/

     
    LinkedIn: https://www.linkedin.com/in/alisha-m-pennington/




     
    To connect with me, Brittany Krystle:

    Website: https://www.brittanykrystle.com/

    Instagram: https://www.instagram.com/brittanykrystle/

    Twitter: https://www.twitter.com/brittanykrystle/

     
    LinkedIn: https://www.linkedin.com/in/brittanykrystle/

     
    Facebook: https://www.facebook.com/brittanykrystlexoxo/

     
    Pinterest: https://www.pinterest.com/brittanykrystle/

     
    YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g

     
    Clubhouse: https://www.joinclubhouse.com/@brittanykrystle


     

    • 1 hr 28 min
    The Entrepreneurial Supermodel: Emily DiDonato on Staying Relevant in a Competitive Industry & Simplifying Your Skincare Routine

    The Entrepreneurial Supermodel: Emily DiDonato on Staying Relevant in a Competitive Industry & Simplifying Your Skincare Routine

    When it comes to this week’s guest, I bet you’ve seen her face before! Emily DiDonato is a globally recognized supermodel—she’s walked the runways for iconic fashion houses like Chanel and Givenchy, graced the covers of multiple international Vogues, and been featured in every major fashion publication you can think from Allure to Glamour to Harper’s Bazaar, to being a multiple-time Sports Illustrated Swimsuit model. She has served as the face of Maybelline cosmetics for eight years and counting. 
     
    But she’s not just a pretty face! She’s remained relevant and in-demand over her 10+ years in the modeling industry, which is unheard of for most models. Very few people have that sort of longevity in the modeling industry. 
     
    And though we do discuss it in the interview, we’re not just here to talk about her influence as it relates to her modeling career. She has evolved as the industry has changed. Emily is also a very skilled digital content creator who has built her own successful personal brand with millions of dedicated followers across multiple platforms including Instagram, TikTok, and YouTube, where she shares her passion for beauty, wellness, skincare, and body positivity, as well as showing the behind the scenes of her life. 
     
    On top of all this, Emily has recently launched a clean skincare line with her best friend and business partner called Covey. And she didn’t just slap her brand on a white label product, she’s been involved in every step of the development and launch of Covey. This was not an overnight process.  
     
    In this episode we really dive into why Covey was necessary for her to create, as well as all the details from idea to execution, including product development, testing, pricing, marketing, and more. She really gave so many behind-the-scenes details and this conversation really illustrates the work that goes into creating a long-standing sustainable brand.  
     
    On Ep. 158, we cover:
    Her entry into modeling & how she overcame the toxic aspects of modeling culture The evolution of the modeling industry and how the view of influencers and social media has changed over the last decade  Maintaining her longevity in an industry known for “aging out” and the search for the next fresh face Emily‘s personal brand journey, including her content creation process and strategy  All the details about founding and launching her skincare line, Covey, from idea to execution, and more!  
     

    Want to try the Covey Routine yourself? Get 10% Off with the code BEYOND10 at checkout!
    Emily has used so many products over the course of her career, and if you’ve ever followed any skincare gurus, you’ve seen the 20-step daily routines that take too much time, energy, and product. Her mission with Covey is really focused on a stress-free, simple, clean, and effective skincare routine. 
     
    My take: I’ve been using her 3-step line for over a month now and I can honestly say it is really great and I will be buying it again. I love the fact that it’s foolproof and there’s no confusion of what products to use and in what order. I’ve used the combination under a variety of foundations and other makeup products and it hasn’t caused pilling, greasiness, or other annoying side effects that can happen when you switch up your skincare routine. I have pretty sensitive, combination skin, so if this didn’t work for me, I’d know immediately. 

    Emily has generously shared a coupon code for the Beyond Influential audience that will get you 10% off the 3-step Covey Routine if you want to try it for yourself! Just use the code BEYOND10 at checkout! https://coveyskin.com/products/the-routine
     
     
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Want to listen to Beyond Influential ad-

    • 55 min
    Jill Stanton on the Millionaire Mindset Shifts You Need to Build a 7-Figure Business You Love

    Jill Stanton on the Millionaire Mindset Shifts You Need to Build a 7-Figure Business You Love

    You are going to love this week’s episode! It’s an incredibly inspiring and empowering conversation with a badass entrepreneur I’ve had the pleasure of getting to know recently, Jill Stanton. I was familiar with Jill before we did this interview, but I really started getting to know her personally this year, both in 1-on-1 conversations we’ve had and in the virtual mixers she’s hosted. Not only does she know her shit, but I love her attitude and the other incredibly successful and cool women she attracts.
     
    If you don’t know Jill,  she is one half of Screw The Nine To Five, a company that has inspired and empowered tens of thousands of new entrepreneurs to quit their jobs, start and grow thriving online businesses, and make over $100,000 a year, all while being location independent and living lives of meaning and purpose. When she’s not CEO-ing, Jill also loves travelling the world with her husband Josh and their young boy, Kai. 
     
    Jill is also the founder of the Millionaire Girls Club, which is a place to connect with unapologetically successful women who hype you up, inspire you to play a bigger game, and have way more fun doing it. She’s currently planning her first retreat, which we’re going to get into in this episode. 
     
    I know I say this about a lot of interviews, but this conversation really is one of my favorites to date. And I can’t think of anyone listening who won’t get something valuable out of it. 
     
    In Ep. 157, we cover:
    Jill’s journey into the online space and the early years of her business Affiliate marketing: How Jill was able to crush it as an affiliate marketer and what it takes to be successful at it How she scrapped a very lucrative business model to do what truly feels aligned (and why that’s not a crazy thing to do!) Developing the mindset required to become a millionaire and her favorite money mindset resources Navigating failure and change, how motherhood has affected her business and lifestyle, and more! Jill really drops so many gems in this episode. She also gives some great book recommendations, which you can find below.
     
     
    Want to listen to Beyond Influential ad-free and get other exclusive perks? Check out Beyond Influential Backstage right here: https://www.brittanykrystle.com/backstage
     
     
    Want to create your own course or coaching program?
    If you’re interested in creating your own course or coaching program without investing thousands, check out Jill’s Course Creators Bootcamp, which is a very low risk and very effective way to get started no matter what your niche is. 
     
    I only recommend products I can stand behind, and what Jill offers is truly a proven system that will help you create a product people will want to buy, and is a ridiculously high value for a very low price. You can check it out here: https://www.brittanykrystle.com/thescrew
    Jill’s Book Recommendations! Dollars Flow to Me Easily by Richard Dotts https://amzn.to/3joF0Dg Dissolve the Problem by Richard Dotts https://amzn.to/3h6GHTb Breaking the Habit of Being Yourself by Joe Dispenza https://amzn.to/2U8uSnB A Happy Pocket Full of Money by David Cameron Gikandi https://amzn.to/3h3OwJo Secrets of the Millionaire Mind by T. Harv Eker https://amzn.to/3quWDmM The Illusion of Money by Kyle Cease https://amzn.to/2T15QqD  
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Other Helpful Links: Check out Jill's Course Creators Bootcamp: https://www.brittanykrystle.com/thescrew
     
    Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A
    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/
     
    To connect with Jil

    • 1 hr 26 min
    Victoria’s Secret Rebranding, Rethinking Athlete Influence & Spotify’s Huge Moves: Unfiltered #2

    Victoria’s Secret Rebranding, Rethinking Athlete Influence & Spotify’s Huge Moves: Unfiltered #2

    If you missed last week’s episode, it was the first episode of Beyond Influential Unfiltered, which is my more real-time twist on the traditional solo episode, where I get to give off-the-cuff commentary and hot takes on relevant news and topics related to influence, share behind the scenes of my business (and business in general!), and any recent trends you need to know about that I’m keeping an eye on!
    Oh, and by the way, it's all on VIDEO! You can watch below or jump over to YouTube, where you can watch, like and subscribe! 
    Think of BI Unfiltered as solo episodes on steroids.
    And don’t worry—you'll still be getting all of the Beyond Influential interviews you know and love, and there’s a great one coming out next week that I know will be really valuable for you.  
    If you listened to last week’s Unfiltered episode, it was more freeform to test and learn. This week’s episode is a little more structured and really hits on branding, business, and mental health in the context of some current trending topics including the Victoria’s Secret rebranding, rethinking obligations pro athletes have to sponsors and the events they participate in, some thoughts on moves Spotify is making in the audio space, including the Call Her Daddy’s Spotify deal, and more!
    Watch the Episode on YouTube: https://youtu.be/HVPX_nHeYSU
    Referenced Articles: Cristiano Ronaldo snub sees Coca-Cola market value fall by $4bn https://www.espn.com/soccer/portugal-por/story/4410619/cristiano-ronaldo-snub-sees-coca-cola-share-price-fall-by-$4bn
    Intern Blamed for HBO Max Email Snafu Receives Outpouring of Support Online https://variety.com/2021/digital/news/hbo-max-email-snafu-intern-1235000742/
    World No. 2 Naomi Osaka withdraws from Wimbledon to take 'personal time with friends and family' https://www.espn.com/tennis/story/_/id/31653392/world-no-2-naomi-osaka-withdraws-wimbledon-take-personal-friends-family
    Victoria’s Secret Swaps Angels for ‘What Women Want.’ Will They Buy It? https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan-rapinoe.html
    Spotify acquires Podz, a podcast discovery platform https://techcrunch.com/2021/06/17/spotify-acquires-podz-a-podcast-discovery-app/
     
     
    Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe
      Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A
    Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/
      To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/
    Instagram: https://www.instagram.com/brittanykrystle/
    Twitter: https://www.twitter.com/brittanykrystle/
    LinkedIn: https://www.linkedin.com/in/brittanykrystle/
    Facebook: https://www.facebook.com/brittanykrystlexoxo/
    Pinterest: https://www.pinterest.com/brittanykrystle/
    YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g
    Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

    • 1 hr 25 min

Customer Reviews

4.8 out of 5
193 Ratings

193 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🙌

Whether you’re well established as an influencer, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Brittany does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

Fco2811 ,

I love Brittany’s honesty & vulnerability

I learn so much from listening to this podcast and hearing Brittany be so honest about her business ups and downs. She’s not afraid to get vulnerable and share the reality of what’s it’s like creating a brand and running a business.

the guests on Brittany’s show are top notch! She does such a great job asking questions & getting really meaningful & useful information from everyone she talks to!

RachSeda ,

Direct and relatable

Brittany's podcast is loaded with value. She doesn’t meander with her guests, so you’ll get exactly what you came for: stories that are real and relatable things that you can do TODAY to grow your business.

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