The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.
ATA President & CEO Jeff Poole
In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the future of the ATA and its members.
Masterclass 2022 Preview - The Evolution of Archery Coaching with Guy Krueger
Guy Krueger of USA Archery shares insights on how the last year has affected the landscape of coaching archery and how coaching can be a huge benefit to your business. This episode is a preview of more content to come in our 2022 Archery Industry Masterclass. Visit archerytrade.org to sign up for in-person or virtual sessions.
The Draw - Mike Jasper: College Football Coach & Former NFL Player's Journey Into Bowhunting
Mike Jasper is a current college football coach and former player in the National Football League. In this episode, he shares how being a black man living in the south has made his journey into bowhunting different than most...and how you might be able to learn from his experiences to improve your relationships with new customers.
032: The Draw with Samantha Seaton
Kurt speaks with fellow ATA staffer, Samantha Seaton, to discuss an upcoming segment of the Beyond the Bow podcast - The Draw. These special episodes, hosted by Seaton, will turn the focus to the customer. Archers and bowhunters are what make this industry, and each of them has a different story of what they shoot, how they hunt, and most importantly - the draw that keeps them behind the bow.
032: Retail Lessons Learned with Korbin Williams
Korbin's Archery (Seminole, TX) has established itself as a successful archery pro shop. In this episode, hear from owner Korbin Williams as he shares some advice on what has brought about this success. Korbin also shares a crucial mistake that caused a major disruption for his business in hopes that fellow retailers can learn and avoid encountering a similar situation themselves.
031: Conservation & Bowhunting - How ATA and AFWA Work Together for the Future of our Sport
Your ATA has established a great working relationship with the Association of Fish & Wildlife Agencies, and continues to participate in that organization's efforts to protect game populations and promote bowhunting. In this episode, ATA vice president & chief conservation officer Dan Forster joins Kurt to talk with Mark Tisa of the Massachusetts Division of Fisheries & Wildlife. We discuss some current projects funded by federal excise tax dollars paid on archery equipment, and also the emphasis on gathering hunter data from across the country so industry businesses and wildlife agencies can make informed decisions.