Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller
  • 5.0 (368)
  • VISUAL ARTS
  • UPDATED SEMIWEEKLY

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

  1. 1D AGO

    Should You Put Your Rates on Your Website?

    Should your pricing be public… or is that quietly limiting your business? In this episode, I break down the real impact of listing your rates online. Not just from a convenience standpoint, but from a positioning and revenue perspective. Because while publishing pricing can filter inquiries, it can also create a ceiling on what you earn, reduce your ability to upsell, and shift how clients perceive your value before you ever have a conversation. We dig into when "starting at" pricing can work, where it falls short, and how most creatives unintentionally turn themselves into commodities by relying on static price lists. I also walk through a smarter approach using pricing tiers, containers, and custom quoting so you can maintain flexibility while still giving prospects clarity. If you've ever wondered whether your pricing strategy is helping or hurting your growth, this is an episode you'll want to hear. https://jamespatrickphotography.substack.com/ https://jamespatrick.com/

    10 min
  2. You Might Also Like: The Oprah Podcast

    1D AGO ·  BONUS

    You Might Also Like: The Oprah Podcast

    Introducing Start with Yourself: A New Vision for Work & Life with Emma Grede and Oprah from The Oprah Podcast. Follow the show: The Oprah Podcast Emma Grede has become one of the most influential voices in modern business. She is best known as a founding partner of SKIMS, co-founder and CEO of the clothing brand Good American, her podcast Aspire with Emma Grede and as the first Black female investor on ABC’s hit show Shark Tank. She is helping redefine what success looks like for a new generation of women. In this conversation with Oprah, Emma dives into her first book Start With Yourself: A New Vision for Work and Life sharing the mindset behind her rise from a young girl in East London to a global business leader. Drawing on the lessons in her book, Emma opens up about radical self-accountability, the power of discipline and why success starts from within. She also shares her bold perspectives on work-life balance, motherhood without guilt and why women must get comfortable putting money and ambition at the forefront. Plus, we hear from twin sisters who turned a simple idea into a hundred-million-dollar business after making a deal with Emma on Shark Tank. BUY THE BOOK! Emma Grede "Start with Yourself" https://www.simonandschuster.com/books/Start-With-Yourself/Emma-Grede/9781668085486 00:00:00 - Welcome Emma Grede author of “Start with Yourself” 00:04:18 - Emma knew she needed to change 00:06:10 - Realizing what you don’t want 00:08:35 - How Emma changed her life 00:13:45 - Radical ownership and real barriers 00:15:10 - We need more women in power 00:19:00 - Career and motherhood 00:20:20 - We put too much pressure on moms 00:22:50 - Truth vs. emotions in business 00:24:22 - Mistakes Emma made 00:27:00 - Emma and Skims 00:27:50 - Building from purpose vs. ego 00:31:00 - Emma funded this on Shark Tank 00:36:00 - Importance of mentorship 00:38:20 - When to scale a small business 00:39:30 - The most important question 00:42:20 - What does self-care look like? 00:43:30 - Meditation practice 00:46:00 - Emma on life being magic 00:49:30 - Overcoming comparison 00:51:00 - Why she wrote the book 00:52:40 - Dyslexia is a superpower 00:54:30 - Is every woman meant for business? 00:56:30 - A well-lived life Cakes Body https://cakesbody.com/ Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ Listen to the full podcast: https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLI https://podcasts.apple.com/us/podcast/the-oprah-podcast/id1782960381 Learn more about your ad choices. Visit megaphone.fm/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. APR 16

    Who Pays Who? Models or Photographers?

    This episode is a direct response to the conversations, debates, and hot takes sparked by two recent reels that hit a nerve. The question seems simple on the surface: who should pay who, the model or the photographer? But once you peel it back, it exposes a much bigger issue around value, expectations, and how people position themselves in the industry. In this episode, I break down the different scenarios where a model should be paid, where a photographer should be paid, and where neither should be reaching for their wallet. Because the truth is, this is not about rigid rules, it is about leverage, intent, and clarity. I dig into: The difference between collaboration, test shoots, and paid work Why assumptions kill opportunities before they even start How ego shows up in creative negotiations The real question you should be asking before any shoot is agreed to When free work is strategic and when it is just being taken advantage of If you have ever felt frustrated by being asked to work for free or confused about how to price your value, this episode will challenge how you think about the exchange entirely. This is not about picking sides. It is about understanding the game so you can play it better. https://jamespatrick.com/

    14 min

  4. APR 7

    Ego vs. Critique: What's Really Hurting the Photography Industry

    In this episode, we're breaking down a problem that's quietly holding the photography industry back—ego. After watching a photographer get flooded with hateful comments on their work, it became clear that much of what gets labeled as "critique" isn't actually constructive feedback at all. It's insecurity, comparison, and ego showing up as opinion. We dive into: The difference between real critique and ego-driven criticism Why "it's public, expect feedback" misses the point The truth behind "I'm just being honest" How toxic feedback impacts creativity, collaboration, and growth The clear difference between how professionals and amateurs engage This isn't about avoiding critique—it's about raising the standard of how we give it. Because professionals build. Amateurs attack. If you're a photographer, creative, or anyone sharing work publicly, this episode will challenge how you think about feedback—and how you show up in the industry. https://jamespatrick.com/

    10 min

  5. APR 2

    The Truth About Underbidding in Creative Work (And Why It Hurts Everyone)

    When a client takes one creative's bid and shops it around to get someone else to undercut it, they're not evaluating based on value, vision, or fit, they're turning it into a race to the bottom. That devalues the work across the board. And on the flip side, a photographer who's willing to drop their rate just because they saw someone else's numbers isn't really pricing based on what the project is worth, they're just reacting to pressure. That's not sustainable, and it hurts the industry long term. Healthy competition is presenting your best work, your best concept, and your true rate. Not reverse-engineering someone else's bid. If a client is playing creatives against each other like that, it's usually a sign they're shopping for the cheapest option, not the right partner. https://jamespatrick.com/

    17 min

  6. MAR 26

    Stop Wasting Money: What Doesn't Grow Your Photography Business

    Most photographers don't have a revenue problem… they have a focus problem. In this episode, I'm breaking down the biggest money traps in the photography industry. The things we're told will grow our business… but don't. From expensive websites and paid ads to studio spaces, rebrands, presets, and productivity tools, I'm sharing what I personally invested in that didn't move the needle and why. More importantly, I'm unpacking what actually does drive growth so you can stop wasting time, stop wasting money, and start building real momentum. Because looking like a professional and actually building a profitable business are two very different things. If you've ever felt stuck, overwhelmed, or like you're doing all the "right" things but not seeing results… this episode is for you. Connect with me: Website: https://jamespatrick.com Instagram: https://instagram.com/jpatrickphoto

    18 min

  7. MAR 18

    Stop Worrying About Copycats: The Truth About "Stolen Ideas" in Photography

    What should you do when another photographer copies your work? Nothing. In this episode, I break down why the fear of "stolen ideas" is one of the biggest things holding creatives back. After a recent post sparked debate, I dive into the difference between inspiration and theft, what copyright actually protects, and why most photographers are focused on the wrong problem. We're talking about: Why ideas aren't the asset, execution is The truth about "first usage rights" and copyright How a scarcity mindset slows your growth Why competition is actually a good thing And how to position yourself so copycats don't matter Referencing insights from Austin Kleon and Steal Like an Artist, this episode reframes how creatives should think about originality, influence, and building a sustainable career. If you've ever been frustrated by someone "ripping off" your work, this is the perspective shift you need. https://jamespatrick.com/

    8 min

  8. MAR 9

    Are Photographers Actually Ruining the Industry?

    Are photographers actually ruining the photography industry by charging too little? It is a complaint that has echoed through the photography community for decades. Photographers often blame other photographers for lowering prices, devaluing photography, and training clients to expect cheap or free work. But what if that belief is based on a misunderstanding of how markets actually work? In this episode of the Beyond the Image Podcast, photographer and creative entrepreneur James Patrick breaks down a recent debate with another photographer who argued that clients simply do not value photography anymore and that the entire industry should raise prices together. The problem with that argument is simple. There is no single universal photography market. Different clients operate at different value levels. Some buyers look for budget options while others seek premium or luxury services. When photographers assume every client should pay the same price, they ignore the reality that markets naturally segment. James explores why cheap photographers are not actually destroying the industry, why raising prices across the board could shrink the market instead of strengthening it, and why positioning is the real key to commanding higher rates. If you have ever felt frustrated about photography pricing, difficult clients, or the perception that the market does not value your work, this episode will challenge the assumptions many photographers hold about the business of photography. Instead of asking why photographers are ruining the market, the better question may be this: What market are you actually building? In This Episode • Why photographers believe others are ruining the photography market • The myth of a universal photography industry • Why different photography markets exist at different price points • What actually happens if photographers collectively raise prices • Why cheap photographers are not stealing high paying clients • The difference between a pricing problem and a positioning problem • Why photographers resist market segmentation • How to think differently about attracting higher value clients Subscribe for More The Beyond the Image Podcast shares insights on photography, branding, marketing, and building a creative business. Subscribe for new episodes. https://jamespatrick.com/

    16 min
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Hosts & Guests

5
out of 5
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About

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

Information

  • Creator
    James Patrick: Photographer, Marketer, Storyteller
  • Years Active
    2018 - 2026
  • Episodes
    683
  • Rating
    Clean
  • Copyright
    © James Patrick Photography 2018 - 2024
  • Show Website
    Beyond the Image Podcast

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