390 episodes
Beyond the Image Podcast James Patrick: Photographer, Marketer, Storyteller
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- Business
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5.0 • 317 Ratings
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Develop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com on on Instagram @JPatrickPhoto
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No. 1 Area to Focus on in Business
Let’s be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign?
What I’m sharing with you today is the number one area I want you to focus your efforts and energy on for the remainder of this year and going into next year and why.
“Stop worrying about your pricing and start worrying about the experience you're delivering to your customers.”
IN THIS EPISODE
The overwhelming amount of options we have and decisions we have to make daily. Where you need to focus your energy. What will help you get more clients and retain clients. The definition of the “user experience” and how to make it better. How to differentiate yourself amongst other competitors. What encompasses the user experience.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com -
Creating Cult-Like Customers with Bebe Roxana
My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.
“You never get a second chance for a first impression.”
IN THIS EPISODE
Bebe’s story and how it all started. What it means to be intentionally vegan. The strategy behind Bebe’s beginnings and how she made it through the 2008 recession. Employees and entrepreneurs. The reason behind the name and why it’s important. Overcoming problems in real time. Focusing on customer experience and making it unique. Managing expectations when you use influencer marketing campaigns. Running ads and knowing your audience. Where the brand is going and what to be ready for in the coming recession.
I’m giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE ON AMAZON called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Connect with Bebe
Website: www.cultofcoquette.com
Instagram: @cultofcoquette
Personal IG: @beberoxanna
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com -
How to Piss Off A Photographer
Can I share a secret with you? We’ve been in touch for awhile and I’ve been communicating with you for a couple years. We’ve established some trust and rapport. Let’s keep this between us.
The truth is, clients sometimes can really suck. I probably shouldn’t say that, but it’s true. And that’s what we’re going to talk about today; how to piss off a photographer.
IN THIS EPISODE
Things people say to photographers that will piss them off. Reflecting on the lies within these statements. Sharing perspective from a photographer’s point of view. Why not saying these things is important.
I’m giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com -
New Book Launch
What an incredible past 36 hours it has been! And in that 36 hours, I’ve only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now!
Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it.
In this episode, I am sharing a fuller picture of the context around the making of this book.
“I wanted to make sure that this was not another generic
business book that focused only in theory.”
IN THIS EPISODE
An update on Fit Business and a sincere thank you. How James’s best selling book came about. What this book is and is not. Who this book is for. Clarity to move forward in your business. How to win a free half-day shoot with James!
ALL this and more in my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!
Get your copy now at https://www.amazon.com/Fit-Business-Online-Establish-Industry/dp/B0B3FMXXVT
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com -
How to Make More Money
You don’t want money that jiggle jiggles, you want money that folds.
In today’s episode, we are going to talk about making more money.
“You can lose a quarter of your clients and make more money.”
IN THIS EPISODE
How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number of leads you’re getting. Reverse engineering your income goals. The 2 mistakes we make in sales.
ALL this and more in my new book launching later this week called FitBusiness Online. You can find it on Amazon.
Want to have a 1-on-1 session with me to talk about your business, your goals, and increasing the amount of leads you’re getting and income you’re earning? Schedule a FREE assessment with me at jamespatrick.com/coaching.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com -
What People Actually Buy
Today, we’re going to talk about what people actually buy and unfortunately for many, it may not be what you are selling.
“What we purchase actually says a lot about us.”
IN THIS EPISODE
What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing?
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
Customer Reviews
Stop scrolling !
Love the countless insights on development. Lots of great takeaway
Coach Tawnya
Great show!! Look forward to listening to these in my car rides!! Always makes the time go so fast!
If you’re a young entrepreneur you need to be listening…
My boyfriend and I run a small personal training and nutrition company. In our first year of business, we ran into many concerns about being new to the scene and how we would make this new venture sustainable for us going forward.
I came across James a few years ago on Instagram after he photographed beautiful images of who was then one of my dearest friends from high school. But what kept me following his page was more than just beautiful photographs. His advice on building your brand and education in the field is something many young business owners would benefit from.
I highly highly recommend tuning in.