Beyond the Image Podcast James Patrick: Photographer, Marketer, Storyteller

How Media Pitching Has Evolved - Live Coaching 
Hosted by: James Patrick
 
Today, James is going to be talking about how pitching media outlets has evolved over the years. 



“Journalists are receiving 20-30 
cold pitches a day.”




IN THIS EPISODE
How James has shifted his pitches personally. 
The two different types of pitches and how to use them. 
What to include in your pitch. 
How many people should you pitch to?
Standing out from other pitches. 
Why you should follow up. 
Interesting quotes and statistics from journalists and media outlets. 
What kind of pitches media outlets want. 




Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide
Link to watch on YouTube: https://www.youtube.com/jpphotoaz 



Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

How Companies Exploit Models 
Hosted by: James Patrick
 
Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they’re offering isn’t equal to what you are being asked to provide. Let’s talk about this today.




“If this is how they’re willing to treat professional service providers, imagine how they treat their clients.”




IN THIS EPISODE
An experience James had last week with someone trying to trade for services.
How to respond to certain inquiries when people ask for trades.
Starting off a company the right way.
Red flag promises to watch out for.
Knowing your worth.





Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Pitches Worth Reading with Madison Rutherford
Hosted by: James Patrick
 
My guest today is Madison Rutherford. She’s the associate editor and digital editor of Phoenix Magazine. Today, we’re talking about how to create pitches worth reading.



“The most important part of the story is the first sentence and the last sentence.”




IN THIS EPISODE
Madison’s journalism journey.
Interviewing famous people and what makes it unique.
Changes in lifestyle journalism over the last 10 years.
Influencer culture.
The importance of knowing your audience.
How to keep a reader entertained and educated.
Stop shot-gunning pitches!
Why the style of your work matters.
The Oxford comma.
Dissecting a pitch example live.




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254 
 
Connect with Madison
Website: PHOENIX Magazine




Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Surviving the Production from Hell 
Hosted by: James Patrick
 
It’s taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I’ve had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair.
 
But, there’s an interesting end to this story so I’m sure you’ll gain something from my experience. Let’s talk about.



“I did what a professional should do.”




IN THIS EPISODE
James' most recent production experience.
The journey of the missing packages.
Adapting in the face of problems.
The importance of maintaining composure in front of clients.
What our role is as professionals.





Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

How to Launch a Best Selling Book - Live Coaching (E)
Hosted by: James Patrick
 
Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list. 



“Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI.”




IN THIS EPISODE
What James has been up to and what’s coming up.
The big difference between self-publishing and traditional publishing.
When you do traditional publishing, do they market the book for you completely?
How to make the best-seller lists.
An overarching marketing strategy when rolling out your book.
All about distribution channels.
Why it’s beneficial to have a successful book launch.
Doing a podcast tour effectively.
The power of reviews.
Pricing and profit.




Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide
Link to watch on YouTube: https://www.youtube.com/jpphotoaz 



Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Creating Photos for Magazine Covers
Hosted by: James Patrick
 
We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let’s talk about it today. 
 
“The image should be compelling enough to make someone stop and pause and take in that magazine visually.”



IN THIS EPISODE
What makes a photo suitable to appear on a magazine cover photo. 
Relating to the demographic. 
An emotional resonance
Story telling. 
A strong composition. 
Drawing the viewer in. 
A good balance of contrast and color. 
Brand alignment. 
Timeliness. 



Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com