Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller
  • 5.0 (368)
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Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

  1. 1D AGO

    Stop Answer "What Do You Charge?" Like an Amateur

    "What are your rates?" It sounds simple, but most photographers fumble this moment and cost themselves money in the process. In this episode, we break down why answering too quickly puts you at a disadvantage and how to take control of the conversation instead. You'll learn the key questions to ask before giving a number, how to position yourself as a professional instead of a commodity, and why pricing without context is just guessing. If you want to stop underpricing and start leading your client conversations, this episode is for you. Visit: https://jamespatrick.com Instagram: https://instagram.com/jpatrickphoto  Substack: https://jamespatrickphotography.substack.com

    14 min
  2. You Might Also Like: NewlyParents

    1D AGO ·  BONUS

    You Might Also Like: NewlyParents

    Introducing WE’RE BACK... AND WE HAVE A BABY! from NewlyParents. Follow the show: NewlyParents We’re back, baby! Ziggy has arrived, and after a few months of nesting and navigating newborn chaos, Jamie and Sophie are officially BACK and unfiltered as ever.  Brace yourselves as Sophie and Jamie tell us ALL about what went down in the birthing room. The magical moments, the scary moments and the… angry tarantula?! 🕷️ PLUS, we find out what happens if you fall in love with your doctor, all the inventive things you can do with a placenta, and why Jamie wants a keyring to remember the exact moment Sophie’s waters broke… We wanted to thank you SO much for following us on this journey. Whether you’ve been with us from the start or you’re just joining, we can’t wait to bring you along with us in this next chapter! And OF COURSE, we love your listener messages. WhatsApp us your voice notes on +447735380973, SLIDE into our DMs @newlyparentspodcast, or email us at newlyparents@jampotproductions.co.uk.  Thanks for listening x — Instagram: @newlyparentspodcast  TikTok: @newlyparentspod YouTube: @newlyparentspodcast — Credits: Producer: Magda Cassidy Assistant Producer: Alex Reed Video: Jake Ji and Josh Bennett Sound: Rafi Amsili Geovannetti Social Media: Kiera Maloney Exec Producer: Ewan Newbigging-Lister Hosted on Acast. See acast.com/privacy for more information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. APR 22

    Should You Put Your Rates on Your Website?

    Should your pricing be public… or is that quietly limiting your business? In this episode, I break down the real impact of listing your rates online. Not just from a convenience standpoint, but from a positioning and revenue perspective. Because while publishing pricing can filter inquiries, it can also create a ceiling on what you earn, reduce your ability to upsell, and shift how clients perceive your value before you ever have a conversation. We dig into when "starting at" pricing can work, where it falls short, and how most creatives unintentionally turn themselves into commodities by relying on static price lists. I also walk through a smarter approach using pricing tiers, containers, and custom quoting so you can maintain flexibility while still giving prospects clarity. If you've ever wondered whether your pricing strategy is helping or hurting your growth, this is an episode you'll want to hear. https://jamespatrickphotography.substack.com/ https://jamespatrick.com/

    10 min

  4. APR 16

    Who Pays Who? Models or Photographers?

    This episode is a direct response to the conversations, debates, and hot takes sparked by two recent reels that hit a nerve. The question seems simple on the surface: who should pay who, the model or the photographer? But once you peel it back, it exposes a much bigger issue around value, expectations, and how people position themselves in the industry. In this episode, I break down the different scenarios where a model should be paid, where a photographer should be paid, and where neither should be reaching for their wallet. Because the truth is, this is not about rigid rules, it is about leverage, intent, and clarity. I dig into: The difference between collaboration, test shoots, and paid work Why assumptions kill opportunities before they even start How ego shows up in creative negotiations The real question you should be asking before any shoot is agreed to When free work is strategic and when it is just being taken advantage of If you have ever felt frustrated by being asked to work for free or confused about how to price your value, this episode will challenge how you think about the exchange entirely. This is not about picking sides. It is about understanding the game so you can play it better. https://jamespatrick.com/

    14 min

  5. APR 7

    Ego vs. Critique: What's Really Hurting the Photography Industry

    In this episode, we're breaking down a problem that's quietly holding the photography industry back—ego. After watching a photographer get flooded with hateful comments on their work, it became clear that much of what gets labeled as "critique" isn't actually constructive feedback at all. It's insecurity, comparison, and ego showing up as opinion. We dive into: The difference between real critique and ego-driven criticism Why "it's public, expect feedback" misses the point The truth behind "I'm just being honest" How toxic feedback impacts creativity, collaboration, and growth The clear difference between how professionals and amateurs engage This isn't about avoiding critique—it's about raising the standard of how we give it. Because professionals build. Amateurs attack. If you're a photographer, creative, or anyone sharing work publicly, this episode will challenge how you think about feedback—and how you show up in the industry. https://jamespatrick.com/

    10 min

  6. APR 2

    The Truth About Underbidding in Creative Work (And Why It Hurts Everyone)

    When a client takes one creative's bid and shops it around to get someone else to undercut it, they're not evaluating based on value, vision, or fit, they're turning it into a race to the bottom. That devalues the work across the board. And on the flip side, a photographer who's willing to drop their rate just because they saw someone else's numbers isn't really pricing based on what the project is worth, they're just reacting to pressure. That's not sustainable, and it hurts the industry long term. Healthy competition is presenting your best work, your best concept, and your true rate. Not reverse-engineering someone else's bid. If a client is playing creatives against each other like that, it's usually a sign they're shopping for the cheapest option, not the right partner. https://jamespatrick.com/

    17 min

  7. MAR 26

    Stop Wasting Money: What Doesn't Grow Your Photography Business

    Most photographers don't have a revenue problem… they have a focus problem. In this episode, I'm breaking down the biggest money traps in the photography industry. The things we're told will grow our business… but don't. From expensive websites and paid ads to studio spaces, rebrands, presets, and productivity tools, I'm sharing what I personally invested in that didn't move the needle and why. More importantly, I'm unpacking what actually does drive growth so you can stop wasting time, stop wasting money, and start building real momentum. Because looking like a professional and actually building a profitable business are two very different things. If you've ever felt stuck, overwhelmed, or like you're doing all the "right" things but not seeing results… this episode is for you. Connect with me: Website: https://jamespatrick.com Instagram: https://instagram.com/jpatrickphoto

    18 min

  8. MAR 18

    Stop Worrying About Copycats: The Truth About "Stolen Ideas" in Photography

    What should you do when another photographer copies your work? Nothing. In this episode, I break down why the fear of "stolen ideas" is one of the biggest things holding creatives back. After a recent post sparked debate, I dive into the difference between inspiration and theft, what copyright actually protects, and why most photographers are focused on the wrong problem. We're talking about: Why ideas aren't the asset, execution is The truth about "first usage rights" and copyright How a scarcity mindset slows your growth Why competition is actually a good thing And how to position yourself so copycats don't matter Referencing insights from Austin Kleon and Steal Like an Artist, this episode reframes how creatives should think about originality, influence, and building a sustainable career. If you've ever been frustrated by someone "ripping off" your work, this is the perspective shift you need. https://jamespatrick.com/

    8 min
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Hosts & Guests

5
out of 5
368 Ratings

About

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

Information

  • Creator
    James Patrick: Photographer, Marketer, Storyteller
  • Years Active
    2018 - 2026
  • Episodes
    684
  • Rating
    Explicit
  • Copyright
    © James Patrick Photography 2018 - 2024
  • Show Website
    Beyond the Image Podcast

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