10 episodes
Beyond Traffic Podcast | ROI Driven SEO For B2B SaaS Startups AbdulGaniy Shehu
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- Business
SEO isn’t just about reporting on vanity metrics such as keyword rankings, organic traffic growth, number of backlinks, etc. What’s actually important is the business impact of your SEO program such as revenue, pipeline, MQLs, SQLs, and so on.
So, how do you actually get an ROI from SEO? How do you measure it? What are different approaches you can take?
In this podcast, you’ll hear from marketing executives and founders at B2B SaaS startups on how they’ve used SEO to achieve business goals.
If you’re ready to learn how to take a holistic approach to SEO - this is the podcast for you.
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How Zencastr Could Acquire User Signups Using SEO
Zencastr has built a strong brand over the last eight years.
Yet, its competitors (like Riverside) outperform them on Google.
In today's episode, I share how Zencastr could use SEO as a customer acquisition channel.
Specifically, I share how they can:
Build free tools to capture problem-aware prospects.
Strategically create Jobs To Be Done listicles and How-To content.
Capture solution-aware prospects who don't know how they differ from competitors.
And many more.
Found this teardown helpful?
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P.S: Want me to audit your SaaS startup's SEO strategy for free?
Kindly share your details through the link below, and I'll be happy to help.
https://yourcontentmart.co/seo-strategy-audit-saas-startups/ -
How I'd Acquire User Signups For SendFox Using SEO
SendFox competes in the $1.2B+ email marketing industry.
Yet, they're not using SEO to drive growth.
In this episode (which is the first in a new series that I'm starting), I share how the SendFox team could use SEO to grow organic traffic and acquire user signups.
Specifically, I share how they can:
Rank for high-intent non-branded keywords.
Position themselves as an alternative to their top competitors.
Capture people who are undecided about using their product.
Want me to audit your SaaS startup's SEO strategy (for free)?
Click the link below ASAP:
https://yourcontentmart.co/seo-strategy-audit-saas-startups/ -
How Datapad Used ROI-driven SEO To Acquire 1000+ Signups Monthly In 6 Months | John Ozuysal, Co-founder & CMO, Datapad (#7)
In this episode of The Beyond Traffic Podcast, I interviewed John Ozuysal, Co-founder & CMO at Datapad, and discussed the SEO playbook he used to grow organic traffic to 25,000 and signups to 1,000+ per month in 6 months.
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What we covered in this episode
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2 Things To Consider Before Investing In SEO as a SaaS Startup.
How To Analyze The Traffic & Business Potential of Keyword Opportunities.
How Datapad Uses The Jobs To Be Done Interview Approach To Identify High-intent Keyword Ideas.
How To Identify Untapped Zero Volume Keywords Opportunities In SEO Tools.
6 Content Types That Work Well For SaaS Startups
And many more
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Useful Links:
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DataPad Website: https://www.datapad.io/
House of Growth Website: https://www.housesofgrowth.com/
John Ozuysal on LinkedIn: https://www.linkedin.com/in/john-ozuysal/
************************ Stay Tuned ************************
► Website: https://beyondtraffic.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic/
► YouTube: https://www.youtube.com/@beyondtraffic/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
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Make sure to leave us a five-star review and subscribe to our YouTube channel
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This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups. -
How Scribe Used Surveys and User Feedback To Grow Blog Traffic From 0 To 40,000 in 8 Months | Jakub Rudnik, Director of Content Marketing, Active Campaign (#6)
In this episode of The Beyond Traffic Podcast, I interviewed Jakub Rudnik, Director of Content Marketing at Active Campaign, and discussed the SEO playbook he used to grow Scribe’s organic traffic and revenue in less than 12 months.
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What we covered in this episode
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What SaaS Startups Should Consider Before Going All-in With SEO.
How Scribe Turned Customer Insights Into Profitable Content Ideas.
How To Choose The Best Keywords To Target For Your SaaS Startup.
How To Show The ROI of Your SaaS Startup's SEO Program.
How SaaS Startups Can Drive Business Results From SEO.
And many more
************************ Useful Links: ************************
Scribe Website: https://scribehow.com/
Active Campaign Website: https://www.activecampaign.com/
Jakub Rudnik on LinkedIn: https://www.linkedin.com/in/jakubrudnik/
************************ Stay Tuned ************************
► Website: https://beyondtraffic.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic/
► YouTube: https://www.youtube.com/@beyondtraffic/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
*******************
Make sure to leave us a five-star review and subscribe to our YouTube channel
********************
This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups. -
How Writesonic Used AI-Generated Content To Drive 2M+ Organic Visitors In Less Than 8 Months | Manvi Agarwal, Content Marketing Lead (#5)
In this episode of The Beyond Traffic Podcast, I interviewed Manvi Agarwal, Content Marketing Lead at Writesonic, and discussed How the company uses AI to create content that drives organic traffic and acquires user signups.
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What we covered in this episode
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Writesonic's 2M+ Clicks Organic SEO Playbook.
How Writesonic Uses G2 For Content Ideation and Production.
How To Use AI To Scale Content Production and Drive Business Results.
Leveraging Zero Volume Keywords as an Underdog SEO Strategy
The Right Way To Approach SEO as a SaaS Startup
And many more
************************ Useful Links: ************************
Writesonic Website: https://writesonic.com/
Manvi Agarwal on LinkedIn: https://www.linkedin.com/in/manviagarwal1/
************************ Stay Tuned ************************
► Website: https://yourcontentmart.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/
► YouTube: https://www.youtube.com/@yourcontentmart/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
*******************
Make sure to leave us a five-star review and subscribe to our YouTube channel
********************
This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups. -
How Userpilot Scaled Content Production To 100 Blog Posts Per Month Without Compromising Quality | Emilia Korczynska, Head of Marketing (#4)
In this episode of The Beyond Traffic Podcast, I interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed How SaaS startups can realistically scale content production without compromising quality.
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What we covered in this episode
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Why SEO could be a wise investment for your SaaS startup.
How to scale content production without compromising quality.
How to leverage programmatic SEO as a SaaS startup.
Userpilot’s Product-led SEO Strategy
How to build a SaaS startup’s content operations from scratch
And many more
************************ Useful Links: ************************
► Userpilot's Website: https://userpilot.com/
► Emilia Korczynska on LinkedIn: https://www.linkedin.com/in/emiliakorczynska/
► Emilia’s book on Content Operations: https://www.amazon.com/Content-Operations-Build-Scale-Your-ebook/dp/B0B57TKCX6
************************ Stay Tuned ************************
► Website: https://yourcontentmart.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/
► YouTube: https://www.youtube.com/@yourcontentmart/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
*******************
Make sure to leave us a five-star review and subscribe to our YouTube channel
********************
This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.