29 min
Blindsight (P.2): The Science Behind Why Consumers Really Buy Uncooked
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- Marketing
That urge to give your car a name or buy a dented product because it “looks sad” is the reason why companies invest so much time and energy into the personality of their brand. Today author Prince Ghuman returns to discuss how a compelling brand purpose is making room for smaller brands in the marketing landscape, what a celebrity endorsement can really do in terms of marketing appeal, and how companies are redefining what a brand experience means.
Today we’re discussing how companies use neuromarketing principles to make key decisions about strategy, brand purpose, and how they operate as business.
Here’s what we cover:
How companies are overcoming mistrust in advertising through experiences
Why the personification of a brand plays into our basic human instincts
Ineffective strategies companies are using to create trust that actually do the opposite
About Prince:
Prince Ghuman is the co-founder of Pop Neuro and co-author of the book Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains.
His marketing experience has spanned consumer packaged goods, fin-tech, e-commerce, cryptocurrency, and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is his drive to apply neuroscience to marketing and business strategy.
You can learn more about Prince:
LinkedIn: https://www.linkedin.com/in/princeghuman/
The Book: getbook.at/BLINDSIGHT (case sensitive)
The Bootcamp: www.popneuro.com/neuromarketing-bootcamp
The Blog: www.popneuro.com/neuromarketing-blog
If you’re a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.
See omnystudio.com/listener for privacy information.
That urge to give your car a name or buy a dented product because it “looks sad” is the reason why companies invest so much time and energy into the personality of their brand. Today author Prince Ghuman returns to discuss how a compelling brand purpose is making room for smaller brands in the marketing landscape, what a celebrity endorsement can really do in terms of marketing appeal, and how companies are redefining what a brand experience means.
Today we’re discussing how companies use neuromarketing principles to make key decisions about strategy, brand purpose, and how they operate as business.
Here’s what we cover:
How companies are overcoming mistrust in advertising through experiences
Why the personification of a brand plays into our basic human instincts
Ineffective strategies companies are using to create trust that actually do the opposite
About Prince:
Prince Ghuman is the co-founder of Pop Neuro and co-author of the book Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains.
His marketing experience has spanned consumer packaged goods, fin-tech, e-commerce, cryptocurrency, and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is his drive to apply neuroscience to marketing and business strategy.
You can learn more about Prince:
LinkedIn: https://www.linkedin.com/in/princeghuman/
The Book: getbook.at/BLINDSIGHT (case sensitive)
The Bootcamp: www.popneuro.com/neuromarketing-bootcamp
The Blog: www.popneuro.com/neuromarketing-blog
If you’re a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.
See omnystudio.com/listener for privacy information.
29 min