When we think about marketing, it’s easy to forget that marketing is simply people talking to other people. As a strategist, I’ve seen how research creates tidy buckets of human behaviors, which dictate how brands + people interact. And while there’s value in those tidy buckets, sometimes the good stuff is found when you uncover the outliers. I find sometimes it’s the outliers, that fuel our ideas and takes our thinking to the next level. Uncooked explores the nuances only found by asking consumers, executives and experts the right questions. If you’re a marketer looking to sprinkle your work with raw insights not found anywhere else, Uncooked is the podcast for you.
Brand Spotlight Grovemade: How Bamboo, Burning Man and the iPhone 4 Shaped a Company
Success is less about skill and more about making something beautiful and different for the right people. On today’s episode of Uncooked, I’m sitting down with Ken Tomita CEO and Co-founder of Grovemade workspace accessories out of Portland, Oregon. We go way deeper than the products he makes, as he shares his journey of following intuition and moving forward with zero expectations in the name of creativity. We’re discussing how an abstract art class changed the trajectory of his career, how his experience at Burning Man made him a better builder, and what it means to build a business for people who truly love your work.
Nonfiction Research Part 2: What We Can Learn from Spying on Your Spotify Playlists
Before reading on, you may want to check the privacy status of your Spotify playlist. On today’s episode of Uncooked, I’m continuing my conversation with Ben Zeidler as we discuss the problem with “happy washing” emotions in today’s marketing and the revelation Nonfiction discovered while researching how American’s experience music. In this episode Ben dives into the idea of “emotional realism,” how consumers are leaning into their emotions, and how brands can be brave and tap into those feelings. I’m also sharing my own thoughts on the value of research and how small businesses can take advantage of resources like consultants and research companies to make a bigger impact in their marketing efforts.
Nonfiction Research: How Bank Robbers + Navy Seals Reveal Human Insight Part 1
On today’s episode of Uncooked, Ben Zeidler shares why his company, Nonfiction Research, is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research.
Uncooked: Episode Wrap Up So Far
Today on Uncooked, I’m reflecting on the last few episodes, revealing key insights about Gen Z decision-making, brand identity, and why we need to connect with our audiences now more than ever. I’m also sharing how brands can help our audiences find balance between our digital lives and analog lives, as well as why a brand is more than a product or service and how we can articulate that better.
Part 2: How Can Brands Be More Human?
Before your customers can know what your brand stands for, it’s critical to have a deep understanding of who you are first. In Part 2 of our Burning Question series on Uncooked, I continue to explore with fellow marketers how brands can become more human. Listen in as marketers of all kinds reveal their thoughts on the importance of brand purpose as a business strategy and why the new definition of service is to become equals with your consumer. There’s no better time than right now, to examine these important issues.
Brand Spotlight: How the Blackwing Pencil Company Doesn't Do Marketing
What do a pencil, a folk singer named Woody Guthrie, and the Grapes of Wrath have to do with creating a cult-like following? In this episode of Uncooked, I’m speaking with Alex Poirier, Brand Manager of Blackwing Pencil Company and we’re diving into how they’ve created life-long fans by obsessing over quality and telling their brand story through their fans. Listen as Alex shares Blackwing ‘s history and how the brand was revitalized by a passion for creativity and a desire to find balance between digital and analog life. We’ll also discuss the right way to engage influencers is to actually not call them influencers at all – Blackwing just calls them customers.
Customer ReviewsSee All
Enjoyed the podcast!
Well this caught me by surprise!
Highly recommend this podcast - such a unique format with interesting guests and topics! Looking forward to more!
A seriously great listen for anyone who wants to drink in marketing insights in a format that is so unique! A truly entertaining listen - the first podcast that flew right by!