When we think about marketing, it’s easy to forget that marketing is simply people talking to other people. As a strategist, I’ve seen how research creates tidy buckets of human behaviors, which dictate how brands + people interact. And while there’s value in those tidy buckets, sometimes the good stuff is found when you uncover the outliers. I find sometimes it’s the outliers, that fuel our ideas and takes our thinking to the next level. Uncooked explores the nuances only found by asking consumers, executives and experts the right questions. If you’re a marketer looking to sprinkle your work with raw insights not found anywhere else, Uncooked is the podcast for you.
Leeway Home (P.2): Unboxing Consumer Needs Through Customization
The Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas return to discuss the process of developing a brand message and the role it plays in bringing a team together. Listen in as Jacqueline, Lyle, and Sam dive into the nuts and bolts of brand development, translating your idea from cool idea to actual product, and the most efficient way to communicate your ideas with your team.
Leeway Home (P.1): Unboxing Consumer Needs Through Customization
On today’s episode of Uncooked Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas, share how they customized their business model to meet the rising needs of non-traditional buying habits of today’s generation of consumers. Listen in as Jacqueline, Lyle, and Sam explore consumer needs vs. societal expectations, creating a business built on personal beliefs, and the importance of understanding your Brand Purpose in order to create a product your consumer loves.
A veteran business professional, Lyle Maltz graduated from Yale University, continuing his education at Columbia University, where he received his MBA. After years heading Vera Wang’s global licensing business, he left to gain a greater understanding of consumer insights and market research, and how they could best be used to drive growth strategy. He served as a Director at Kantar, then a part of the WPP family, working with luxury, lifestyle and retail brands to develop their marketing strategies. His clients included Tiffany, Ralph Lauren, Chanel, Estee Lauder, L’oreal and Michael Kors.
Learning from his past professional experience, Lyle saw an opportunity to reinvigorate the dusty tabletop space, a category in which the customer experience hadn’t changed in decades. By developing a deeper understanding of today’s consumer and their modern mindset, Lyle is excited to build Leeway into a brand that seeks to understand the consumer and what they want.
An influencer in his own right, Sam Dumas began his career at Vanity Fair Magazine, climbing the ranks in a few short years to become the experiential lead for the magazine’s top events & initiatives.
In January of 2018, Sam was tapped by Bumble CEO & Founder Whitney Wolfe Herd to become Co-Founder and Head of Brand of Chappy, Bumble’s Gay Dating app. Sam built Chappy into a strong stand-alone brand that helped re-define digital dating amongst gay men. In late 2019, as part of Blackstone Group purchase of Magic Lab, the umbrella company that owned both Bumble and Chappy, Chappy’s user base merged with Bumble’s under a single, more inclusive app. Sam stayed on as LGBTQ advisor to Bumble to ensure a thoughtful and strategic transition, while setting his sights on his next startup.
As an avid consumer of the homewares category, and armed with the passion ignited by his previous roles with brand building, he set his sights on building the next experience-led, consumer driven lifestyle brand that addresses the needs of the home customer.
About Leeway Home:
Leeway Home is a direct-to-consumer homewares brand rewriting the rules of home, starting with all-in-one kits to set your table. We combine ceramics, glassware and flatware into simple boxes, thoughtfully designed for you and how you live. Whether you’re in a big city or a small town, single or married, an at-home cook or professional takeout orderer, everyone has a seat at the table with Leeway Home. You do you—we’ll do the rest.
You can learn more about Leeway Home here: https://leewayhome.co/
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.
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Behind Uncooked: Functional Brands That People Love
Season 2 of Uncooked begins with a behind-the-scenes conversation between our host, Jacqueline Lieberman and podcast production team member AJ Lund. Listen in as Jacqueline shares the most surprising insights from season one, why Blackwing pencils might beseeing a spike in sales, and how every product from makeup to canned peas has the potential to create loyal, loving fans.
CreativeX: Optimizing Your Visual Marketing Performance
On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings.
Who's Doing Nostalgia Marketing Well with Heidi Waldusky
Today on Uncooked, Heidi Waldusky returns to have a conversation about the merit behind nostalgia marketing and how brands can benefit from the hype. During our conversation we’re looking at what nostalgia marketing really is in today’s world and how it creates brand loyalty by association. We also discuss the importance of understanding your brand’s personality and how considering the context of your nostalgia marketing in the bigger cultural picture.
HAYVN Coworking: It Takes More Than Free Coffee to Build a Professional Community
On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We’ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they’re redefining coworking in 2021 and beyond.
Loved hearing their concept can’t wait to research Leeway!
Thanks Bradcrudo. Honee830
Wrap Ups are great!
Love the express episodes still filled with plenty of insight!
Outstanding podcast. A thoughtful treasure trove of valuable insight for any one in branding and marketing. A joy to listen Jacqueline lead the pithy discussion!