49 min

Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts Success Story with Scott D. Clary

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➡️ About The Guest
Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.
Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise. 
Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales.

➡️ Show Links
https://www.instagram.com/betterforall_co/ 
https://betterforall.co/ 

➡️ Podcast Sponsors
Hubspot — https://hubspot.com/  
ButcherBox - https://butcherbox.com/success (Code: success)
Justin Wine - https://justinwine.com/ (Code: success)
Indeed - https://indeed.com/clary
The Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/ 
DeleteMe — https://joindeleteme.com/success (Code: success) 
NetSuite — https://netsuite.com/scottclary/ 
Factor — https://factormeals.com/successpod50 (Code: successpod50)
HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)
Munch— https://www.getmunch.com/ (Code: success)
ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points
00:00 - Meet Bob Meers
01:13 - Evolving Values as a CEO
04:27 - CEOs vs. Entrepreneurs
06:51 - Riding Consumer Shifts
08:21 - Effective Sustainability in Business
11:17 - Barriers to Sustainability
14:55 - Creating Premium Sustainable Products
18:16 - Challenges in Sustainability
24:46 - Sponsor: The Goal Digger Podcast
25:29 - Taking a Sustainable Product to Market in 2023
28:03 - Commercializing Sustainable Products
33:15 - Future of 'Better for All'
34:15 - Changing Consumer Behavior
38:56 - CEO Mindset Shifts
44:06 - Connect with Bob Meers
45:04 - Advice to a Younger Self
45:34 - Defining Success with Bob Meers


Our Sponsors:
* Check out 1Password: 1password.com/CLARY
* Check out Neurohacker: neurohacker.com/SUCCESSPOD
* Check out Policygenius: www.policygenius.com
* Check out eufy: us.eufy.com


Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK 
 
➡️ About The Guest
Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.
Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise. 
Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales.

➡️ Show Links
https://www.instagram.com/betterforall_co/ 
https://betterforall.co/ 

➡️ Podcast Sponsors
Hubspot — https://hubspot.com/  
ButcherBox - https://butcherbox.com/success (Code: success)
Justin Wine - https://justinwine.com/ (Code: success)
Indeed - https://indeed.com/clary
The Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/ 
DeleteMe — https://joindeleteme.com/success (Code: success) 
NetSuite — https://netsuite.com/scottclary/ 
Factor — https://factormeals.com/successpod50 (Code: successpod50)
HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)
Munch— https://www.getmunch.com/ (Code: success)
ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points
00:00 - Meet Bob Meers
01:13 - Evolving Values as a CEO
04:27 - CEOs vs. Entrepreneurs
06:51 - Riding Consumer Shifts
08:21 - Effective Sustainability in Business
11:17 - Barriers to Sustainability
14:55 - Creating Premium Sustainable Products
18:16 - Challenges in Sustainability
24:46 - Sponsor: The Goal Digger Podcast
25:29 - Taking a Sustainable Product to Market in 2023
28:03 - Commercializing Sustainable Products
33:15 - Future of 'Better for All'
34:15 - Changing Consumer Behavior
38:56 - CEO Mindset Shifts
44:06 - Connect with Bob Meers
45:04 - Advice to a Younger Self
45:34 - Defining Success with Bob Meers


Our Sponsors:
* Check out 1Password: 1password.com/CLARY
* Check out Neurohacker: neurohacker.com/SUCCESSPOD
* Check out Policygenius: www.policygenius.com
* Check out eufy: us.eufy.com


Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

49 min