49 min
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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- Marketing
Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.
Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.
Topics Covered:
(00:00) - Intro
(01:33) - Customer personas need to die: sorry not sorry
(04:29) - Ever wondered why you just bought that?
(08:04) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs
(13:39) - Betty White's secrets: How to align marketing with actual consumer use
(16:34) - Stop playing marketing bingo and start playing chess
(18:21) - This is what your selling should start with
(21:53) - The struggling moment revelation: decoding true consumer intent
(25:13) - It's stories, not stereotypes, that sell
(32:25) - You think you know, but you have no idea: the unseen forces driving purchases
(35:47) - How game theory beats economics every time
(37:37) - Picking your winning selling strategy
(39:53) - Why your perfect employee might be working at Chipotle right now
(42:44) - Are all your life choices a lie?
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.
Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.
Topics Covered:
(00:00) - Intro
(01:33) - Customer personas need to die: sorry not sorry
(04:29) - Ever wondered why you just bought that?
(08:04) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs
(13:39) - Betty White's secrets: How to align marketing with actual consumer use
(16:34) - Stop playing marketing bingo and start playing chess
(18:21) - This is what your selling should start with
(21:53) - The struggling moment revelation: decoding true consumer intent
(25:13) - It's stories, not stereotypes, that sell
(32:25) - You think you know, but you have no idea: the unseen forces driving purchases
(35:47) - How game theory beats economics every time
(37:37) - Picking your winning selling strategy
(39:53) - Why your perfect employee might be working at Chipotle right now
(42:44) - Are all your life choices a lie?
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
49 min