Bold Visions

Joe Rule
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  • MARKETING

A podcast about how to tell better stories about technology. Joe interviews marketers and creatives about how they use storytelling to influence people and build companies.

Episodes

  1. 05/18/2025

    #011: Red Drummond — How to make B2B marketing bold, creative and customer-driven

    Red Drummond is a senior marketing manager at Wood Mackenzie, where she focuses on demand generation for the company's power and renewables division. A seasoned B2B marketer with a strong focus on the tech sector, Red has a proven track record of driving growth. Before joining Wood Mackenzie, Red led marketing for two high-growth scale-ups: Amogy, a leader in carbon-free ammonia-to-power technology, and Ware, a robotics automation company. At both companies, she was instrumental in driving revenue growth and shaping their marketing strategies. With over eight years of experience in marketing agencies, including leading client services for Fifth Ring across the Americas, Red has developed deep expertise in creating and executing impactful campaigns for global clients. Her ability to craft and execute strategic marketing plans has made her a dynamic leader in scaling companies and elevating their brand presence in competitive markets. Timecodes 0:00 - Introduction 4:28 - Breaking Through in Sustainable Energy Marketing 7:10 - AI in Marketing: A Tool, Not a Replacement 9:05 - Why B2B Marketing Shouldn’t Be Boring 17:57 - Creativity vs. Data 20:45 - Investing in Video and Making the most of your Content Strategy 30:10 - Future of Sustainable Energy Marketing 39:32 - Wrapping Up with Final Thoughts Resources https://www.woodmac.com/ https://amogy.co/ Red’s Contact info LinkedIn: https://www.linkedin.com/in/red-drummond/ Make your product cool, engaging and crystal-clear. Raconteur makes 3D product animations that drive real results Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    42 min

  2. 01/20/2025

    #010: Kimmie Golesh — Affordable, high-impact marketing and storytelling in the space industry

    Kimmie Golesh is the founder of Strategic Space Marketing, a marketing firm that caters to small space companies. She founded the company after 10 years in the industry at UP Aerospace and Paragon Space Development Corporation. We explore her journey growing up around rocket launches and how her passion for storytelling and aerospace collided to create her career. She shares the strategies she uses to make marketing affordable for small aerospace companies and why building systems ensures marketing is effective over the long-term. If you’re at a small aerospace company and are interested in how marketing might help you grow or reach important decision makers, this conversation is a must-watch. Timecodes 0:00 - Introduction 5:57 - Starting Strategic Space Marketing 6:56 - Making Marketing Affordable 8:58 - Building Systems that Last 28:39 - Networking in the Space Industry 32:49 - Bold and Edgy Space Marketing 35:54 - Space Marketing’s Unique Challenges 38:55 - Final Thoughts and Community Building Resources https://www.strategicspacemarketing.com/ https://www.paragonsdc.com/ Space Marketing Group - https://www.linkedin.com/groups/14269115/ https://www.upaerospace.com/ Kimmie’s Contact info Website: https://www.strategicspacemarketing.com/ LinkedIn: https://www.linkedin.com/in/kimmie-golesh-20287b1b8 Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning 3D animations Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    41 min

  3. 01/03/2025

    #009: Joel Goobich — Tactical video marketing ROI, “Hyper Leveraged” growth and future-proof businesses

    Joel Goobich is an expert in video marketing, entrepreneurship and executive management. With a career that spans more than 35 years, He’s started multiple businesses, held executive management positions and advised startups, SMBs, enterprise-level and international companies. Along this journey he’s worn almost every hat in the businessman’s closet; operations, marketing, business development, sales, product development, financial and accounting - you name it – He’s probably had a finger in it. In particular I took an interest in Joel’s experience as the head of marketing at ThinkMojo—a leading video marketing agency. This and other experiences gave Joel some unique insights into the value of video for marketing including some interesting “hot takes” A few of my personal highlights are: Hyperleverage - his business growth philosophy  How quality doesn’t matter for ROI on video marketing - its in the implementation. Some things to help with “fluffy” KPIs on video marketing and long time horizons before seeing results. Timecodes 0:32 - Introduction 3:35 - Hyperleverage 10:00 - Hyperleverage Marketing 11:39 - Growing Thinkmojo 15:14 - Podcasting for business growth 19:35 - ROI from video marketing 32:07 - Short form storytelling 35:46 - AI and marketing 40:08 - Leveraging video marketing 42:14 - Hyperleverage revisited 49:55 - Closing Resources Joel’s Website - https://joelgoobich.com/ Hyperleverage Book https://www.amazon.com/HyperLeverage-More-What-Exceptional-Results-ebook/dp/B081DC16TK/ref=sr_1_1?crid=2H7BQSN8T05UE&keywords=joel+goobich+books&qid=1578849189&sprefix=JOEL+GOOBI%2Caps%2C162&sr=8-1 Thinkmojo - https://www.thinkmojo.com/ Joel’s Contact info Website: https://joelgoobich.com/ Email: joel@joelgoobich.com LinkedIn: https://www.linkedin.com/in/joelgoobich/ Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning 3D animations Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    52 min

  4. 12/09/2024

    #008: Sarah O’Sell — Sustainability, Systems Thinking and Storytelling for Startup Founders

    Sarah O’Sell is the Principal Consultant and Founder of Anim8 Collective. She is a technology, communications, and circular economy strategist focused on investment, curiosity, and stewardship to shape future realities. She is an award-winning, ambitious systems innovator with over 10yrs experience in entrepreneurship, community growth, and has impacted $MMs in business development for transformational companies. Sarah is one of the most brilliant people I’ve ever met and the way she sees business and marketing is extremely insightful and creative but also very easy to understand. In particular I found her perspective on systems thinking particularly compelling. She tends to approach building a business (or solving environmental problems) from a wholistic approach that involves many factors instead of the binary give-and-take that we’re used to in other thinking frameworks. She shares some great wisdom for founders of early stage startups to help them get traction with their storytelling. Her company, Anim8, and the free systems thinking canvas can help founders get clarity and implement the right stories in the right places. Timecodes 0:00 - Intro and Cats 3:45 - Growing up in Washington 7:10 - What are Planetary Boundaries? 9:20 - Systems Thinking, sustainability and the supply chain 13:10 - Implementing Systems Thinking in a startup 19:08 - Practicing Systems Thinking 22:00 - Storytelling at every customer touchpoint 28:25 - The awareness phase in a marketing funnel 31:55 - Founders’ Storytelling Struggles  33:46 - What is Anim8 and Growth Lab 36:25 - Sarah’s Systems Thinking Canvas Resources Planetary boundaries - https://www.science.org/doi/10.1126/sciadv.adh2458 Breaking Boundaries: The Science of our Planet - https://www.netflix.com/title/81336476 Donut Economics - https://www.amazon.com/Doughnut-Economics-Seven-21st-Century-Economist/dp/1603586741 https://doughnuteconomics.org/ Circular economy - https://en.wikipedia.org/wiki/Circular_economy Systems Thinking - https://en.wikipedia.org/wiki/Systems_thinking Systems Thinking Canvas - https://www.anim8co.com/growth-lab-small-business-development-consultant-tools-sustainable-inclusive Ideal Customer Profile - https://pipeline.zoominfo.com/marketing/ideal-customer-profile Western Washington University - https://www.wwu.edu/ Regenerative farming - https://en.wikipedia.org/wiki/Regenerative_agriculture Paul Stamets - https://paulstamets.com/ Women in 3D printing - https://womenin3dprinting.com/ Customer lifecycle - https://blog.hubspot.com/service/customer-lifecycle-management Sixth Sense ABM - https://6sense.com/ Sarah’s Contact info Website: https://www.anim8co.com Email: sarah.osell@anim8co.com LinkedIn: https://www.linkedin.com/in/circular-economy/ Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning 3D animations Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    38 min

  5. 08/21/2024

    #007: Jillian Childs — Marketing an industrial greentech startup, life as a solo-marketer, leveraging luxury brand techniques in the B2B space and all things AI marketing

    In this episode Joe speaks with Jillian Childs, the VP of marketing at Turntide Technologies. Jillian Childs is a dynamic and forward-thinking marketing leader with a wealth of experience in sustainability and trending innovations. With a career spanning top-tier companies like Tesla and Turntide Technologies, Jillian has consistently demonstrated her ability to drive impactful marketing strategies and initiatives in complex B2B and B2C global industries. Her expertise lies in blending luxury marketing principles with startup agility, ensuring brands not only capture attention but also foster lasting customer loyalty. Currently serving as a key figure in Turntide Technologies, Jillian's work emphasizes the importance of motor technology and the electrification of all things that move. She is a strong advocate for collaboration and knowledge sharing, always seeking innovative ways to enhance brand visibility and drive revenue growth. Jillian's dedication to her craft and her ability to navigate complex marketing landscapes make her an invaluable asset to any team. Whether crafting compelling marketing messages or leading strategic initiatives, Jillian brings a unique blend of creativity, strategic thinking, and a passion for sustainability and people to every project she undertakes. Jillians message in this episode could be summed up as, “connect with more people”. Joe had lots of questions for her about channels, strategies, impact, positioning, AI, being a solo marketer and she always directed it back to—communicate, connect, listen. Which is fitting with everything that’s happening in the year this was recorded, 2024. There are tons of gems in this episode for anyone building or marketing a B2B industrial or tech company. A few topics include building a customer-centric brand, using luxury brand tactics in industrial B2B, the Turntide social media and video strategy, how to be effective as a solo marketer and of course, all things AI.  Timecodes 0:00 Intro and Greetings 3:17 Jillian's Journey to Turntide 4:32 Turntide's Focus on Electrification 6:42 Building a Customer-Centric Brand and Positioning 8:30 Bringing Luxury Brand Tactics to Industrial B2B 12:00 The Turntide Social Media and Video Strategy 17:00 The Rise of the Solo-Marketer 22:38 Recommended AI Marketing Tools 26:55 How to differentiate an AI-designed brand 30:28 The Importance of Connecting with Customers 38:08 Final Thoughts and Contact Information Resources Turntide https://turntide.com/ Tesla https://www.tesla.com/ Sotheby’s International Realty https://www.sothebysrealty.com/eng Indigo Ag https://www.indigoag.com/ Tier One OEMs https://www.techtarget.com/searchitchannel/definition/tier-1-vendor SRM Motor https://en.wikipedia.org/wiki/Switched_reluctance_motor AGVs https://en.wikipedia.org/wiki/Automated_guided_vehicle iVT Expo https://www.ivtexpo.com/usa/en/ TOFU https://www.tofuhq.com/ Hootsuite https://www.hootsuite.com/ HubSpot https://www.hubspot.com/ Pardot https://www.salesforce.com/marketing/b2b-automation/ Salesforce https://www.salesforce.com/ Canva https://www.canva.com/ ChatGPT https://chatgpt.com/ JasperAI https://www.jasper.ai/ AdobeAI (Firefly) https://www.adobe.com/products/firefly.html DSLR Revolution https://origmedia.com/short-history-dslr-video-revolution/ Seth Godin https://www.sethgodin.com/ Purple Cow https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X The Courage to be Disliked https://www.amazon.com/Courage-Be-Disliked-Phenomenon-Happiness/dp/1501197274 Donut for Slack https://www.donut.com/ Website: https://turntide.com/ Work Email: jillian.percella@turntide.com  Personal Email: jillianmorganchilds@gmail.com LinkedIn: https://www.linkedin.com/in/jillianmchilds/ Raconteur Animation helps disruptive tech companies launch new products confidently with stunning 3D animations Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    40 min

  6. 05/22/2024

    #006: Tom Moore — Removing 88,000 trucks from the road, 3D load planning and the trucking boom and bust cycle.

    In this episode Joe speaks with Tom Moore, the Founder and CEO of ProvisionAi. He is a visionary entrepreneur with a track record of establishing and growing thriving supply chain software companies. With a wealth of experience partnering with industry giants like Procter & Gamble, Unilever, Nestle, and Kimberly-Clark, Tom has been instrumental in developing cutting-edge solutions for warehousing, truck loading, and network optimization. Among his notable contributions are groundbreaking software systems such as AutoScheduler, AutoO2, and LevelLoad. Furthermore, Tom’s hands-on experience in manufacturing, warehousing, and trucking operations has provided him with invaluable insights into the intricacies of these industries. His multifaceted background uniquely positions him as a leader who understands the challenges and opportunities within the supply chain ecosystem. In the beginning of the episode Tom explains the origins of the different companies and tools he and his teams have created. Then he talks about some of the problems in the trucking industry due to the relationship between shippers and carriers. In 2023 ProvisionAi removed 88,000 trucks from the road, so Tom talks about their goals to surpass that number in 2024. Towards the end he explains how their sales conversations are based around hard numbers and data. The episode closes by discussing his longer term goals and doing good in the world. Timecodes 00:00 Intro 03:26 Tom's Background and the origins of ProvisionAi 07:47 Origins of AutoScheduler 09:17 Origins of LevelLoad 14:35 Pain Points of Supply Planning 16:16 The Boom and Bust Cycle in the Trucking Industry 20:05 Planning Transportation Better 24:50 How ProvisionAi is improving carbon emissions 26:09 ProvisionAi Growth Strategy 27:33 How they prove the value of load planning to a potential client 31:08 Vision for the future at ProvisionAi Resources ProvisionAi - https://provisionai.com/ AutoO2 - https://provisionai.com/autoo2-load-builder/ AutoScheduler - https://autoscheduler.ai/ Procter & Gamble - https://us.pg.com/ Rhett Butler - https://en.wikipedia.org/wiki/Rhett_Butler J.B. Hunt - https://www.jbhunt.com/ Knight Transportation - https://www.knighttrans.com/ UPS - https://www.ups.com FedEx - https://www.fedex.com George Lawrie (Analyst) - https://www.forrester.com/analyst-bio/george-lawrie/BIO709 Tom’s Contact info Website: ProvisionAi.com Email: Tom.Moore@ProvisionAi.com LinkedIn: https://www.linkedin.com/in/transportationconsulting/ YouTube: https://www.youtube.com/@provisionai Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning CGI product movies Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    34 min

  7. 04/25/2024

    #005: Mary Hart — Pink T-Rex Fame, Finding the Humanity in B2B Storytelling and Robotics; Professional Meme Posting and ChatGPT Copyrighting Tips

    In this episode Joe speaks with Mary Hart, the Senior Content Marketing Manager at Locus Robotics. Locus has a robotics platform to help warehouse workers move what matters with autonomous mobile robots (AMRs). She is the author of “The Total Guide to Warehouse Automation” at Locus Robotics as well as “Some Horrific Evening”. Hart previously worked in marketing at B2B tech companies and earned her undergraduate degree in English from Stonehill College. In the beginning of the episode Mary tells the origin story and rise to fame of her reptilian alter ego, Pinky T. Rexadero. Then she explains how Locus Robotics has had such great success around reducing customers fears of robotics, to the point where people actually celebrate and love the robots. She shares some wisdom around the best ways and places to connect with warehouse managers in logistics, including resources for making great meme posts. Then toward the end Mary shares some valuable copyrighting tips for ChatGPT and other recommendations for marketing in robotics. Timecodes 00:00 Introduction 03:30 Origins of Pinky T. Rexadero 08:33 How Locus reduces customers fears around robotics 13:22 The biggest challenges for Mary moving from software to robotics 16:17 The Locus solution 17:09 How and where to connect with warehouse managers 20:43 Balancing the human and techie sides of B2B storytelling 23:58 Resources for meme posting 26:32 How Mary uses ChatGPT to write and brainstorm content for a customer persona 33:16 Marketing and storytelling advice for people in robotics 35:46 Asks for listeners and Mary's contact Info Resources Locus Robotics: https://locusrobotics.com/ AMRs: https://builtin.com/robotics/autonomous-mobile-robots Pinky Tuscadero (Roz Kelly): https://en.wikipedia.org/wiki/Roz_Kelly Pinky T-Rexadero in the news: https://www.5newsonline.com/video/weather/accuweather/t-rex-enjoys-a-snowy-spring-day-in-new-england/607-2f142649-e89b-49f3-a3b9-ba013ccb1c2f Giphy: https://giphy.com/ ChatGPT: https://chat.openai.com/ All Marketers Are Liars: https://a.co/d/19uubSQ MODEX: https://www.modexshow.com/ Total Guide to Warehouse Automation book: https://locusrobotics.com/resources/ebook/the-total-guide-to-warehouse-automation Mary’s Contact info Website: https://locusrobotics.com/ Email: mhart@locusrobotics.com LinkedIn: https://www.linkedin.com/in/maryehart/ Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning CGI product movies Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    38 min

  8. 04/11/2024

    #004: Alex Kingsbury - The Future of AM, Laser Beam Shaping, Marketing Tech with The Diffusion of Innovations Theory and Advice for Women Breaking into the 3D Printing Industry

    In this episode Joe speaks with Alex Kingsbury. Alex is a well-known additive manufacturing technical expert and has worked in metal additive manufacturing in technical, leadership, and advisory roles for the last ten years. She is currently the Market Development Manager for nLIGHT, a leading provider of high-power semiconductor and fiber lasers. In this role Alex leads nLIGHT’s Additive Manufacturing business, facilitating the adoption of lasers that provide the next breakthrough in quality and productivity in additive manufacturing.   Prior to nLIGHT, Alex has held leadership positions at CSIRO and then RMIT University, both in Melbourne, Australia. Additionally, Alex maintained a private consultancy, Additive Economics, to provide expert, strategic advice to investment firms, company boards, and government agencies on the commercialization of and investment in advanced manufacturing technologies. More recently, Alex has been co-creator and occasional guest of ‘Printing Money’, a podcast on finance and investment in the additive manufacturing industry. Alex is a Graduate of the Australian Institute of Company Directors and holds a Bachelor of Engineering from RMIT University. In the beginning of the episode Alex explains some of the the tech behind nLight lasers and what it means for the additive manufacturing industry. She tells the story of how she got into the 3D printing industry which eventually brought her to the US from Australia. Alex shares insights on the psychology and finances behind marketing and adoption of new technology—specifically the Diffusion of Innovations Theory. Then towards the end Alex offers perspective and advice for women wanting to get into 3D printing and the STEM fields in general. Timecodes 00:00 Introduction 03:05 nLight and Lasers 08:22 Beam Shaping Lasers in Additive Manufacturing 13:47 Alex's Career Path 16:54 Alex's experience in media and podcasting 19:44 nLight and moving to the US 28:16 Diffusion of Innovations and Barriers to Adoption 33:57 Finances of 3D Printing 39:48 Tech Alex is exited about 48:07 Advice for Women in 3D Printing and STEM 55:43 Closing Remarks and Contact Info Resources NLight: https://www.nlight.net/ AFX Laser: https://www.nlight.net/programmable-rackmount-single-mode-fiber-lasers Gaussian Beams: https://en.wikipedia.org/wiki/Gaussian_beam CSIRO: https://www.csiro.au/en/ RMIT: https://www.rmit.edu.au/ Diffusion of Innovations Theory: https://www.youtube.com/watch?v=9QnfWhtujPA DfAM: https://en.wikipedia.org/wiki/Design_for_additive_manufacturing SPAC: https://en.wikipedia.org/wiki/Special-purpose_acquisition_company Arno Held: https://www.linkedin.com/in/arno-held/ AM Ventures: https://amventures.com/ Summary of Arno’s keynote at AMS 2024: https://3dprint.com/307039/charting-the-future-3d-printing-investments-at-ams-2024/ DED: Directed Energy Deposition: https://www.youtube.com/watch?v=2jAyUQJoAr8 Laser Powderbed Fusion: https://www.youtube.com/watch?v=Wrxef_4DL_g Binder Jet 3D Printing: https://www.youtube.com/watch?v=VhxSrWuzIdA Alex’s Contact info Website: https://www.nlight.net/ LinkedIn: https://www.linkedin.com/in/alexbkingsbury/ Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning CGI product movies Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    57 min

  9. 03/14/2024

    #003: Daniel Theobald - Founding Multiple Robotics Companies, Responsible Leadership, Automating Healthy Food, and People-First Robotics and AI

    In this episode Joe speaks with Daniel Theobald. Daniel has decades of experience leading research scientists and teams of engineers in developing cutting edge robotics technology. He has 67 issued patents and over 30 patents pending. He achieved a perfect academic record and was chosen by the faculty at MIT as the engineering student most likely to make a significant impact on engineering and humanity. He also received a prestigious Hertz Foundation Fellowship.   In 2018 he founded Vecna Robotics, now a global leader in autonomous forklifts. In 2014 he co-founded MassRobotics, a non-profit dedicated to the global advancement of the robotics industry. His passion project is agriculture mechanization at Twisted Fields research farm on beautiful Rancho San Gregorio.  He is currently focused on helping large organizations successfully automate through his latest startup Mekable.com.  He is dedicated to the idea that technology can be used to improve life for everyone on the planet. In the opening of the episode Daniels shares the story of how he met Edward Teller, “the father of the hydrogen bomb” as a boy and how that influenced him. He talks about how the teachings of his father and the Mormon faith have influenced him as a leader; what it means to be a responsible engineer, and the counterintuitive benefits of helping other people. Then toward the end Daniel shares insights into the current problems with food production and how automation can make food more sustainable and healthy for both humans and the earth. Timecodes 00:00 Introduction 02:51 Early Life and Education 06:54 The Impact of Meeting Edward Teller 09:04 Influences from Childhood - Mormonism and Daniel's Father 16:25 Founding and Growth of Vecna Technologies 26:48 Founding Mass Robotics 29:31 Founding Vecna Cares, Twisted Fields, Tree41, and Mekable 34:00 Twisted Fields and Automating Food Production 40:27 Fear of Robotics and AI 42:33 The Acorn Platform and Power of Open Source 49:06 How people can help Resources Edward Teller: https://en.wikipedia.org/wiki/Edward_Teller Lawrence Livermore Lab: https://www.llnl.gov/ Cray Supercomputer “Bubbles”: https://en.wikipedia.org/wiki/Cray-2 Debbie Theobald: https://www.linkedin.com/in/deborah-theobald-6899947/ Vecna Technologies: https://vecna.com/ MIT: https://www.mit.edu/ Space Systems Lab UMD: https://ssl.umd.edu/ W3 Health: https://www.crunchbase.com/organization/w3health BEAR Robot: https://www.youtube.com/watch?v=8rdRxV-qn3w Clayton Christensen: https://claytonchristensen.com/ Innovators Dilemma: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 Mass Robotics: https://www.massrobotics.org/ Vecna Cares: https://www.vecnacares.org/ Vecna Robotics: https://www.vecnarobotics.com/ Twisted Fields: https://www.twistedfields.com/ Tree41: https://www.tree41.com/ Mekable: https://www.mekable.com/ Acorn Platform: https://www.twistedfields.com/research Ken Salisbury (MIT/Stanford): https://en.wikipedia.org/wiki/John_Kenneth_Salisbury_Jr. Twisted Fields Github: https://github.com/Twisted-Fields Daniel’s Contact info Website: https://www.twistedfields.com/ LinkedIn: https://www.linkedin.com/in/daniel-theobald/ Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning CGI product movies Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    53 min

  10. 02/29/2024

    #002: Keith Moore - Centralized AI Warehouse Management and Building a Reputation from Scratch as a Young Company

    In this episode Joe speaks with Keith Moore, the CEO of AutoScheduler.ai which is a warehouse resource planning and optimization platform. Moore was voted by Hart Energy Magazine as an Energy Innovator of the Year in 2020, was selected as a Pi Kappa Phi 30 under 30 member, and holds multiple patents in the fields of neural architecture search and supply chain planning. Keith shares his first journeys into entrepreneurship as a kid and college student and how he got started in machine learning. He also shares how they were able to build trust and a reputation in the supply chain world when AutoScheduler was a young and unknown company. Timecodes 00:00 Introduction 02:15 College and Fantasy Sports 03:30 National Instruments and Spark Cognition 06:06 Starting AutoScheduler 10:27 Challenges in Supply Chain Software and How AutoScheduler Helps 13:35 Building Awareness and Trust with a Young Company 16:39 Industry Articles and PR 20:24 Goals for AutoScheduler 22:25 Changing the WMS Landscape 25:10 Obstacles to the Vision 26:49 Hiring for Demand Gen and Marketing Resources Spark Cognition: https://www.sparkcognition.com/ National Instruments: https://www.ni.com/en.html Amir Husain: https://en.wikipedia.org/wiki/Amir_Husain Procter & Gamble: https://en.wikipedia.org/wiki/Procter_%26_Gamble ERP: https://en.wikipedia.org/wiki/Enterprise_resource_planning SAP: https://en.wikipedia.org/wiki/SAP  TMS: https://en.wikipedia.org/wiki/Transportation_management_system Keith’s Contact info Website: https://autoscheduler.ai/ Email: info@autoscheduler.ai LinkedIn: https://www.linkedin.com/in/keithdmoore13/ Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning CGI product movies Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    28 min

  11. 02/13/2024

    #001: Ben James — Hyperlogistics, Helping Old Companies to Innovate and Starting Stories with an Emotional Hook

    In this episode Joe speaks with Ben James, the Co-Founder and CEO of Tubular Network which is a startup building the future in Hyperlogistics. Ben was on the top American Hyperloop team at the University of Texas, previously worked for MagicLeap and VRBO in spacial computing and is a self titled Mad Scientist and Dad.  Ben talks about the history of Tubular Network, his background with Hyperloop, his vision for Hyperlogistics, how being a parent is actually a huge benefit to startup founders, how to handle stress and how Ben navigates the resistance that comes with pitching revolutionary tech to old-school companies. Timecodes 00:00 Intro 01:24 Background and Story of Tubular Network 08:44 What it means to “Packetize” goods 12:50 Taking Care of Mental and Physical Health 22:40 Advantages of being a founder and parent 26:43 Helping old-school companies to innovate and change 33:15 Communicating Technical Ideas to a Broad Audience 37:52 Closing – Fundraising and contact info Resources Hyperloop: https://en.wikipedia.org/wiki/Hyperloop Hyperlogistics: https://www.youtube.com/watch?v=cxj2ut6gPHE Ben's Contact info Website: https://www.tubular.network/ Email: info@tubular.network LinkedIn: https://www.linkedin.com/company/tubular-network/ https://www.linkedin.com/in/ben-p-james/ Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning CGI product movies Website: http://raconteuranimation.com Email: howdy@raconteuranimation.com LinkedIn: https://www.linkedin.com/in/joerule/

    40 min

  12. 12/13/2023

    Intro

    Announcing the launch of Bold Visions - a podcast about the challenges of building, selling and launching disruptive technology. Joe will be interviewing executives, innovators, influencers and entrepreneurs about their vision for the future and how they make it into reality.

    2 min

Trailer

About

A podcast about how to tell better stories about technology. Joe interviews marketers and creatives about how they use storytelling to influence people and build companies.

Information

  • Creator
    Joe Rule
  • Years Active
    2023 - 2025
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Joe Rule
  • Show Website
    Bold Visions