30 min
Bonus Episodes Week! Interview with Norm Snyder — Reed’s Ginger Beer CEO The Irresistible Factor
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- Marketing
The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts. *** How does a company grow from creating home-brewed ginger beer in a SoCal garage to a nationally recognized brand? Norm Snyder, CEO of Reed’s Ginger Beer, has the answer. Alongside host Kristi Bridges, Norm shares his story of serving Reed’s Ginger Beer since 2019, alongside his 36+ years of extensive industry experience in operations, sales, marketing, finance and manufacturing, as well as business development and management. Norm offers insight into his sustainable approach to brand growth, and also talks to how the company has evolved since he joined the team. “I’m not about bureaucracy,” he said, “but [we] have formalized processes to make sure that we don’t make errors. Once you start doing this, it becomes routine, you get really good at it, and you can deliver innovation both [promptly and] in a real quality way.” Norm also shares how he’s tackling the challenges that come with the territory in a COVID business landscape, and what he believes has been the key to Reed’s longevity.
The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts. *** How does a company grow from creating home-brewed ginger beer in a SoCal garage to a nationally recognized brand? Norm Snyder, CEO of Reed’s Ginger Beer, has the answer. Alongside host Kristi Bridges, Norm shares his story of serving Reed’s Ginger Beer since 2019, alongside his 36+ years of extensive industry experience in operations, sales, marketing, finance and manufacturing, as well as business development and management. Norm offers insight into his sustainable approach to brand growth, and also talks to how the company has evolved since he joined the team. “I’m not about bureaucracy,” he said, “but [we] have formalized processes to make sure that we don’t make errors. Once you start doing this, it becomes routine, you get really good at it, and you can deliver innovation both [promptly and] in a real quality way.” Norm also shares how he’s tackling the challenges that come with the territory in a COVID business landscape, and what he believes has been the key to Reed’s longevity.
30 min