131 episodes

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

The Irresistible Factor Kristi Bridges

    • Business
    • 5.0 • 15 Ratings

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

    Interview with Jim Donnelly – Humanaut Health Founder and CEO

    Interview with Jim Donnelly – Humanaut Health Founder and CEO

    "Be a little patient. Don't be so quick to want to jump into raising a bunch of money without grinding through it a little bit to better understand it. That's okay."Kristi is thrilled to have one of her favorite serial entrepreneurs back with us today: Jim Donnelly! As the former CEO and Co-Founder of Restore Hyperwellness, Jim knows a thing or two about the growing health and wellness industry. His journey has uncovered a huge need for more self-directed, comprehensive and most importantly, ...

    • 46 min
    Interview with Rhonda Kallman – Boston Harbor Distillery Founder & CEO and Creator of Demon Seed Whiskey.

    Interview with Rhonda Kallman – Boston Harbor Distillery Founder & CEO and Creator of Demon Seed Whiskey.

    "We're entrepreneurs, we're fighters, and we persevere and get through it."In this episode Rhona Kallman, Founder and CEO of Boston Harbor Distillery and creator of Demon Seed Whiskey talks about being one of the pioneer women in the alcohol industry. Rhonda has spent most of her adult life in an industry still dominated by men. She started her journey co-founding the Boston Beer Company, makers of Sam Adams, and then went on to start Boston Harbor Distillery. She talks about her l...

    • 32 min
    Interview with Andrew Pudalov – Rush Bowls Founder and CEO

    Interview with Andrew Pudalov – Rush Bowls Founder and CEO

    Connect with your customers and understand their needs, stay focused on your business model, and trust your gut while being open to advice. Patience and incremental changes are key to sustainable growth. Above all, stick to your vision!This valuable advice from Andrew Pudalov, one of my favorite Podcast Guests, is what’s allowed him to achieve remarkable business growth. 2 years ago when Andrew made his first appearance on the podcast, he had 35 s...

    • 46 min
    Interview with Emily Gilels – Founder and CEO of Dosa by DOSA

    Interview with Emily Gilels – Founder and CEO of Dosa by DOSA

    “As a founder, you have to have a very strong core, you have to have a vision, and you have to stick to it.”Kristi is excited to be joined by Emily Gilels, Founder and CEO of Dosa by DOSA on this week’s episode of The Irresistible Factor.During her travels to India, Emily discovered that Indian food in America was underrepresented. She felt a calling to bring the Indian food she knew and loved to America by opening her very first venture – Dosa Restaurants out of San Francisco, which la...

    • 40 min
    Interview with Julie Cartwright – Pvolve President

    Interview with Julie Cartwright – Pvolve President

    On this episode of The Irresistible Factor, Kristi is excited to sit down with Julie Cartwright, President of Pvolve, to share the journey of this groundbreaking fitness platform. You may know that Pvolve is all about living better and busting the long ingrained idea that you have to push yourself to extremes (even at the expense of getting hurt) to feel like you’re getting a good enough workout. But what you may not know is that PVolve is so effective and works so well that Jennifer Ani...

    • 37 min
    Interview with Carol Frank – Birdseye Advisory Group Founder & Managing Director

    Interview with Carol Frank – Birdseye Advisory Group Founder & Managing Director

    Meet the awesome Carol Frank, Founder and Managing Director of BirdsEye Advisory Group, and an absolute legend in the pet industry. Over the past 10 years, there has been an incredible change in the way we treat our pets. Most people seem to see our furry companions in the same light we see our children. And Carol has been at the forefront of the change. After multiple career pivots, Carol eventually landed in investment banking in the pet industry. In this fascinating ...

    • 31 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

avray131 ,

Excellent!

I love this podcast! Kristi has lots of great conversations with a variety of knowledgable guests. A must listen if you are interested in startups, innovative marketing, and the health and wellness world.

SARAH#421 ,

Love it!

Amazing podcast! Great insights!

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