42 episodes

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers.

Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

The Irresistible Factor Kristi Bridges

    • Business
    • 5.0 • 11 Ratings

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers.

Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

    Interview with George Thomas Dave — GT’s Living Foods Founder and CEO

    Interview with George Thomas Dave — GT’s Living Foods Founder and CEO

    Kombucha has become one of the superstars of the health and wellness movement. George Thomas Dave, Founder and CEO of GT’s Living Foods, one of the few global kombucha giants, has worked hard to maintain quality and values since creating the category in the ’90s.

    On The Irresistible Factor, GT shares his personal story of how kombucha changed his life, and how he found himself managing a multibillion-dollar company. Together, host Kristi Bridges and GT dive into GT’s personal history, including why he started selling kombucha as a teenager. GT shares his heartfelt story of wanting to create a product that truly healed people; when his mom was diagnosed with breast cancer, she drank her family’s own kombucha. (The brand still makes their product in the same way.) They also explore how he scaled his company while maintaining its high quality and personal touch, and how his ethos helps ensure the company’s continued success.

    “My North star is making sure that I’m doing good,” GT said “making the best product that I’m physically capable of doing, and that I’m helping people live better lives. And as we know, one of the key ways of doing that is by being healthy.”

    • 44 min
    Bonus Episodes Week! Interview with Gem Misa — FullGreen Founder and CEO

    Bonus Episodes Week! Interview with Gem Misa — FullGreen Founder and CEO

    The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts.

    ***

    Gem Misa believes in her product wholeheartedly.

    She’s the Founder and CEO of FullGreen, a plant-based company that makes nutritious, shelf-stable products without preservatives. Notably, they create some of the best cauliflower rice — and have many more innovative products coming soon!

    “I knew when I came across cauliflower rice,” Gem said, “I knew that this was the perfect product that could become so relevant in the years to come because of what was happening all around the world, and I think that’s what kept me going.”

    On this episode, Gem shares how FullGreen developed its cauliflower rice, and what her initial goals were. Together, Gem and host Kristi Bridges talk about what motivates Gem to push past the challenges, and the non-traditional funding format that has resulted in a stronger story, along with an amazing sense of community around the business.

    • 33 min
    Bonus Episodes Week! Interview with Mark Timbie — Former President of McCormick & Co

    Bonus Episodes Week! Interview with Mark Timbie — Former President of McCormick & Co

    The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts.

    ***

    When building a brand, it’s crucial to differentiate it, recognize its growth potential and discover its vitality, advises Mark Timbie, former President of McCormick & Co North America and Chief Administrative Officer. (He now serves as Operating Partner at Centre Partners.

    “The key [for brands] is that it’s got to be unique,” Mark told host Kristi Bridges. “It’s got to be different. It’s got to have a differentiation of some sort.”

    Mark brings an exciting take on entrepreneurship, brand-building and what makes something irresistible to investors. On this episode, he shares how investors find brands, how COVID impacted distribution and retailers, and why a company’s potential growth is an important indicator of whether it’s a good buy. He also shares advice to companies: Have honest communications and trust with the people you work with.

    • 26 min
    Bonus Episodes Week! Interview with Rick Gillis — Tinley Beverage Company President

    Bonus Episodes Week! Interview with Rick Gillis — Tinley Beverage Company President

    The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts.

    ***

    Rick Gillis, President of The Tinley Beverage Company, knows what it takes to develop a highly innovative brand.

    Under Rick’s leadership, Tinley’s is creating Cannabis-Infused Classic Tonics & Mixers. He tells host Kristi Bridges how the company uses nano-technology to make cannabis drinkable and why California was the best place to launch the products. Rick also shares insights into cannabis legislative developments in the United States, shedding light on the economic potential of the industry, and the challenges of trying to launch Tinley’s in other states.

    Together, Kristi and Rick dive into Rick’s impressive career, and how he helped launch Beckett’s, a range of non-alcoholic cocktails without the cannabis, for the sober and sober-curious. (This market has major potential.)

    “[Success is] the intersection of a bit of luck and hard work,” Rick said. “It creates opportunities. You just have to keep fighting, keep pitching your story, and have nothing but faith and commitment that you’ll figure it out.”

    • 33 min
    Bonus Episodes Week! Interview with Zach Brinley — Brinley Gold Shipwreck Rum Owner

    Bonus Episodes Week! Interview with Zach Brinley — Brinley Gold Shipwreck Rum Owner

    The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts.

    ***

    “Putting your name on the bottle shows that you are a family, and that you are not just thought up in some corporate boardroom by some executives,” said Zach Brinley, Owner of Brinley Gold Shipwreck Rum.

    In 2002, Zach left his job on Wall Street to join the family business, selling rum. (The company was founded by his dad, Bob Brinley, in St. Kitts in 1986.) Shipwreck’s mission is clear and time-honored: They want to create the smoothest flavored rum in the world.

    Alongside host Kristi Bridges, Zach shares why the company started selling vanilla-flavored rum, how they transitioned from selling to tourists, and what he hopes the next five years will look like.

    They also talk about how the COVID pandemic has impacted the brand, and the challenges they’re up against as they work to increase revenue over the next few years.

    • 27 min
    Bonus Episodes Week! Interview with Norm Snyder — Reed’s Ginger Beer CEO

    Bonus Episodes Week! Interview with Norm Snyder — Reed’s Ginger Beer CEO

    The Irresistible Factor is dropping seven special bonus episodes this week! Listen to them all wherever you get your podcasts.

    ***

    How does a company grow from creating home-brewed ginger beer in a SoCal garage to a nationally recognized brand?

    Norm Snyder, CEO of Reed’s Ginger Beer, has the answer. Alongside host Kristi Bridges, Norm shares his story of serving Reed’s Ginger Beer since 2019, alongside his 36+ years of extensive industry experience in operations, sales, marketing, finance and manufacturing, as well as business development and management.

    Norm offers insight into his sustainable approach to brand growth, and also talks to how the company has evolved since he joined the team.

    “I’m not about bureaucracy,” he said, “but [we] have formalized processes to make sure that we don’t make errors. Once you start doing this, it becomes routine, you get really good at it, and you can deliver innovation both [promptly and] in a real quality way.”

    Norm also shares how he’s tackling the challenges that come with the territory in a COVID business landscape, and what he believes has been the key to Reed’s longevity.

    • 30 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

avray131 ,

Excellent!

I love this podcast! Kristi has lots of great conversations with a variety of knowledgable guests. A must listen if you are interested in startups, innovative marketing, and the health and wellness world.

SARAH#421 ,

Love it!

Amazing podcast! Great insights!

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