[Bonus pod] How the Twin Cities became a hotbed for craft beverage unionizing The Fingers Podcast

Happy Friday, Fingers friends! Today I’m proud to present an audio read of the Fingers newsletter published on Labor Day, 9/6/21, “How the Twin Cities became a hotbed for craft beverage unionizing.” If you missed this story the first time around (no judgment; Monday was a holiday, after all) I hope you’ll check it out now. You can listen above, or read via the link below. There’s a really exciting labor movement happening in Minneapolis/St. Paul craft breweries and distilleries, and I was glad to be able to spotlight it.
Remember to subscribe to The Fingers Podcast on Apple, Spotify, or wherever you get your podcasts so you don’t miss new episodes as I publish them. All previous episodes can be found on those platforms, or in The Fingers Podcast archive.
A note on the episode: I relied on sources on the ground in the Twin Cities to report this story, but I wasn’t able to figure out how to splice the audio from my interviews into the podcast episode. So you’ll hear me reading my sources’ quotes. I tried to make it very clear when it was a worker talking, rather than me writing, but if you’re confused at all, I recommend referencing the original piece. I’ll work on a better solution for future episodes, promise! Anyway, if you listen to this episode and have feedback for me, by all means let me know in the comments:
This Labor Day story went wide on social media (more on that below) because many Friends of Fingers shared it with their followers. Thanks so much to everyone who did that—I appreciate the hell outta ya.
📬 Good post alert
Luv 2 b horny for designer amaretto with all my hot friends from the Aughts!
Semi-related: Molly recently interviewed me for an upcoming multimedia zine she’s producing called “Party Rock Vol. 1.” We talked about Four Loko, Sparks, and lots of other stuff, too. I can’t wait to see the finished product, but in the meantime, here’s a teaser video featuring your fearless Fingers editor.
🔝 This week’s top comment
Inspired (?) by the release of Bud Light Seltzer’s Fall Flannel variety pack, I asked Fingers readers to tell me about the worst hard seltzer they’d ever tasted for this week’s comment thread. In a shock to no one (or at least, not me) there are a lot of terrible hard seltzers out there!
Of all your graphic tales of malt-based woe, I found Samer Khudairi’s report from the front lines of foul FMBs to be the most detailed/distressing (emphasis mine):
The worst hard seltzer I had was actually a THC infused seltzer. Tasted so chalky. Pretty expensive ~$8/12oz can and I don't think the 5mg hit me in fluid form as it usually does as an edible.
The second worst was the Blue Raspberry Warheads Artisinal Hard Seltzer. It poured a dirty coolant blue and tasted like something you shouldn't ingest. Mixed 4pk for $14 and the other flavors were more tolerable.
Overpriced, under-filtered weed seltzer? Candy-flavored solvents of dubious potability? Harrowing stuff. Thank you for your hard seltzer service, Samer.
📈 Ye olde boozeletter smashes traffic records
Like I mentioned above, Monday’s feature on craft beverage workers organizing unions in the Twin Cities was very popular, particularly on social media. Substack (the platform I use to send Fingers to your inbox) shows me how much web traffic the site receives, and basically immediately after publishing this piece, a shitload of people began visiting the page. Here, look:
It doesn’t take a media brain genius to see that the story performed really well, which is for the best because media brain geniuses are all grifters anyway. But the reason it performed well is because Friends of Fingers and other internet users, presumably feeling particularly labor-friendly on Labor Day, boosted the story hard on social media, helping it spread a lot farther than the email list alone could take it. I even got a retweet from Sara Nelson, the prominent, outspoken international president of the Associ