5 episodes
Book Marketing Podcast Book Marketing Podcast
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- Business
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4.5 • 2 Ratings
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Social media tactics to market and sell books - discussions and interviews with writers and marketers
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005 Book Marketing podcast – Karen Leland, Ultimate Guide to Pinterest for Business, interview
The 5th episode of the Book Marketing podcast features an interview with Karen Leland, author of the Ultimate Guide to Pinterest for Business. You can download the podcast MP3 file here, or you can subscribe to the Book Marketing Podcast via iTunes.
Karen discusses:
How the demographics for U.S. book buyers and Pinterest overlap making Pinterest a great location for book marketing.
The keys to authors using Pinterest successfully to build an audience.
Karen offered free Pinterest resources via her website for any writers and authors wanting to learn more about using Pinterest. You can click here to access Karen's Pinterest resources.
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004 Book Marketing podcast – Jeff Vandermeer interview
The 4th episode of the Book Marketing podcast features an interview with Jeff Vandermeer.
You can download Jeff's interview here. Or, you can subscribe to the podcast via iTunes here.
Jeff VanderMeer has had novels published in fifteen languages, won multiple awards, and made the best-of-year lists of Publishers Weekly, the San Francisco Chronicle, the LA Weekly, and many others. His non-fiction book Booklife - a guide for writers on sustaining a creative life and career - was recently published. His award-winning short fiction has been featured on Wired.com’s GeekDad and Tor.com, as well as in many anthologies and magazines, including Conjunctions, Black Clock, and in American Fantastic Tales (Library of America). His nonfiction has appeared in the New York Times Book Review, the Washington Post, The Huffington Post, and hundreds of others. In addition, he has edited or co-edited more than a dozen influential fiction anthologies for, among others, Bantam Books and Pan Macmillan.
On the pop culture front, VanderMeer’s work has been turned into short films for PlayStation Europe and videos featuring music by The Church. With his wife Ann, he has lectured, conducted master classes, and given workshops all over the world, including at the Brisbane Arts Center in Australia, the University of California at San Diego, and Wofford College, in South Carolina. He is a frequent guest of honor at conferences around the world, including such events as Utopiales in France, the Bumbershoot Festival in Seattle, the Brisbane Writers Festival in Australia, Finncon in Helsinki, and the Walker Arts Center in Minneapolis. For more information, visit jeffvandermeer.com. -
003 Book Marketing podcast – Jonathan Fields interview
The third episode of the Book Marketing podcast features an interview with Jonathan Fields.
Jonathan Fields is the author of Career Renegade and the creator of TribalAuthor.com - a new approach to book marketing.
You can download Jonathan's interview here. Or, you can subscribe to the podcast via iTunes here. -
002 Book Marketing podcast – Jesse McDougall interview
The 2nd episode of the Book Marketing podcast features an interview with Jesse McDougall.
Jesse is a social media consultant and web programming geek living in the woods of Vermont because he can’t bring himself to leave the gardens and swimming holes. Currently, Jesse is co-owner of Catalyst Webworks—a web development and social media consulting firm in White River Junction, VT. In this role, Jesse travels the country teaching businesses and organizations how to tap into the power and audiences of social media without annoying or alienating their customers.
Before launching Catalyst Webworks, Jesse was the Web Editor at Chelsea Green Publishing, where he built the company’s web site and online marketing strategies. His social media work there was noticed and covered by Publisher’s Weekly, Book Business Magazine, Publishing Trends, Vermont’s Seven Days weekly, and the Independent Book Publisher’s Association.
Jesse is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business. He looks forward to the day he has time to take on more writing.
You can download Jesse's interview here. Or, you can subscribe to the podcast via iTunes here. -
001 Book Marketing podcast – Mitch Joel interview
Welcome to the first episode of the Book Marketing podcast featuring an interview with Mitch Joel, President of Twist Image, an award-winning marketing agency. Joel is the author of the new book about Internet marketing Six Pixels of Separation. He also writes the widely-read blog Six Pixels of Separation, and records the long-running Six Pixels of Separation podcast.
This podcast will feature interviews with writers and marketers about using digital marketing and social media marketing to market and sell books.
You can download Joel's interview here. Or, you can subscribe to the podcast via iTunes here.
Customer Reviews
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You can write a book, but so what? Unless you know how to create and engage an audience, and have it evangelize for you, your message won't click and you're not going to sell. As an author myself, I've waded through enough advice from self-appointed experts on marketing and social media who warn that publishing is a brutal numbers game, or can be, and the only way to win it is to draw followers in even before the book sees print. Everybody seems to have a blog on this topic, or a feed, or at least a Top Ten list, and it can overwhelm the author.
Fortunately Jeff Rutherford, who makes his living on the cutting edge of public relations and social media, knows authors and publishers who've made word-of-mouth and value-added in the digital media age work for them. Rutherford knows his business, and if you're a writer or publisher, he also knows yours. Better still, he also knows the art of the interview, and he sits down with a world of interesting people who've already solved problems you're just discovering.
That's why I subscribed to The Book Marketing Podcast. As an author, I'd rather think of this field not as a numbers game, but rather a relationship game. I understand relationships, and I already believe in their power to leverage ideas. That's what drew me to books in the first place. I'm glad that's the message I'm getting from Jeff and his guests: Build strong relationships, and the numbers will follow. Here's how to do that, from the people who do it best.