5 episodes

Interviews with marketing experts and authors about how to use Internet marketing to market and sell books.

Book Marketing Podcast Jeff Rutherford

    • Business
    • 4.5, 2 Ratings

Interviews with marketing experts and authors about how to use Internet marketing to market and sell books.

Customer Reviews

4.5 out of 5
2 Ratings

2 Ratings

John Snyder ,

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You can write a book, but so what? Unless you know how to create and engage an audience, and have it evangelize for you, your message won't click and you're not going to sell. As an author myself, I've waded through enough advice from self-appointed experts on marketing and social media who warn that publishing is a brutal numbers game, or can be, and the only way to win it is to draw followers in even before the book sees print. Everybody seems to have a blog on this topic, or a feed, or at least a Top Ten list, and it can overwhelm the author.

Fortunately Jeff Rutherford, who makes his living on the cutting edge of public relations and social media, knows authors and publishers who've made word-of-mouth and value-added in the digital media age work for them. Rutherford knows his business, and if you're a writer or publisher, he also knows yours. Better still, he also knows the art of the interview, and he sits down with a world of interesting people who've already solved problems you're just discovering.

That's why I subscribed to The Book Marketing Podcast. As an author, I'd rather think of this field not as a numbers game, but rather a relationship game. I understand relationships, and I already believe in their power to leverage ideas. That's what drew me to books in the first place. I'm glad that's the message I'm getting from Jeff and his guests: Build strong relationships, and the numbers will follow. Here's how to do that, from the people who do it best.

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