Boston Speaks Up Zach Servideo

Guest Mike Farber has played many roles throughout his career, serving as a brand builder, mentor, advisor, partner, and now, co-founder. In his latest career move, Farber has the world’s best interests in mind by co-founding GreenStory, an agency focused entirely on elevating the stories of organizations addressing the climate crisis. Farber is also an advisor at Greentown Labs, the country’s biggest climate tech accelerator based in Somerville, Massachusetts.

Before launching GreenStory, Farber began his career at Schwartz Communications, where he launched scores of companies, guided four clients through successful IPOs and helped many others become acquired. His experience spanned across multiple types of technologies, ranging from consumer to enterprise software to clean energy (which he has always magnetized towards).

Farber helped lead the growth of Schwartz’s San Francisco office in the late 1990s, before moving back to Boston in 1999. At Schwartz, he worked alongside peers who became the founders of LaunchSquad, which was the next stop on Farber’s journey. In 2010, he joined LaunchSquad as a partner where he founded LaunchSquad’s Boston office and helped high-growth companies tell their stories to the world.


Following LaunchSquad, Farber took a sabbatical, de-accelerated, spent time with family and friends, guest lectured at Middlebury College and ideated on the next innovative step he might take. During that time, he wrote on LinkedIn, “One through line I keep re-visiting – as governments become increasingly dysfunctional, businesses and NGOs must take a bigger role in driving positive change. I’m not exactly sure what that means for my next step, but… I’ll be working that out.”

In this episode, we explore how Farber worked it all out, why he believes every part of the economy is changing for the better because of climate, how Massachusetts rocks in climate, the legacy he wants to leave on this planet, and so much more.

Guest Kyle Wallack is an artist-entrepreneur and the founder of Refined Graffiti, and you can learn more about his work at his digital gallery The KW Gallery. After graduating from Endicott College in Beverly, MA, he lived in New York City for several years where his career took off before recently relocating to the Tampa Bay, Florida area. Wallack, inspired by the likes of Banksy and Basquiat among others, has now done work for global phenoms Missy Elliot and Cardi B. His work has inspired millions across the world.

Before becoming the esteemed American contemporary artist we know today, Wallack’s journey was struck with hardship. In 2018, and at just 23 years old, Wallack was diagnosed with cancer of the parotid gland, which required intensive surgery to remove the cancer from his face. After a successful surgery leaving him with more than 600 stitches, Wallack was walking to his apartment when he stumbled across an easel. Wallack of course picked it up, brought it back to his apartment, and the rest was history.

Due to the nature of his surgery, Wallack was informed by his doctors that the blue light produced by phones and TVs were extremely harmful to his health. With no access to electronics for more than a year, and a newfound easel and paint, Wallack’s journey as an artist began. Once Wallack picked up his newly found paintbrush and graffiti can, he never put them down. Painting became Wallack’s outlet, and as a wide-eyed, young, 23 year-old trying to figure it all out, painting allowed him to produce positively during this time of adversity.

Before Wallack had his surgery, he had never dabbled in art in an international way. Afterwards, everywhere he looked inspired him to create. Fast forward to the present day, Wallack has now dedicated his full-time career to being an artist. Through years of repetition, hard work, and grinding, Wallack is now represented by Quidley & Co, a well-respected, full-service gallery that has been representing artists for 30+ years.

In this episode, we explore Wallack’s impact that transcends the graffiti and traditional fine art communities, how he perseveres through all the hardships life throws at him, what he’s creating now, and what he wants his legacy to be.

Guest Nick Cicero is an analyst, entrepreneur and growth expert operating at the intersection of digital media and advertising. He made a name for himself in the 2010s when he founded Delmondo, a social video analytics company.

Founded in 2014, Cicero quickly established Delmondo alongside established media measurement companies by introducing numerous industry firsts, including the first enterprise analytics solutions for Snapchat, Instagram Stories, and Facebook Live used by clients such as ABC News, the NFL, WWE, Fox, UEFA, Paramount and more. He and Delmondo also co-produced the first Snapchat Branded Long-Form Ad Series with Marriott Rewards.

Raising only a single angel investment round, Cicero steered Delmondo into a profitable startup that garnered millions in revenue, hundreds of loyal customers; and set new industry standards culminating in its acquisition by Conviva in 2018.

During his time building Delmondo, Cicero was also a cofounder of TVREV, an analyst business reporting on the convergence of TV and digital media. He partnered on TVREV with a who’s who list of media executives that all participated in Conviva’s angel investment round – Gary Vaynerchuk (VaynerMedia), Jesse Redniss (former WarnerMedia, current founder at Qonsent) and David Beck (current Brightcove COO) – who collectively operated as BRaVe Ventures.

Cicero stayed on at Conviva for several years to lead Conviva’s social intelligence business in a VP of Strategy role. At Conviva, Cicero focused on extending their portfolio of measurement products that enable video publishers, sports teams, leagues, and streaming TV providers to get a 360-degree understanding of the viewer journey and grow viewership, engagement, and revenue.

He departed Conviva in 2022 to pursue consulting opportunities and explore new entrepreneurial endeavors. He joined the ranks of consulting firm Value Creation Labs (VCL) in 2023, establishing himself in a GTM Lead role for VCL and its partners such as Vevo, Precise TV, PadSquad and T-Mobile.

Cicero is a regular speaker at industry trade shows, and is an expert commenter on industry trends such as his analysis of the $5 billion Netflix-WWE deal featured in The Drum. He also has a passion for mentoring the next generation of media entrepreneurs. He’s an adjunct faculty member at his alma mater, the S.I. Newhouse School of Public Communications at Syracuse University, where he recently announced the formation of the inaugural Emerging Leaders Alumni Board of which he plays a lead role.

We explore Cicero’s impact on the media innovation community, what he’s up to at VCL, and much more in this latest ‘Boston Speaks Up’ episode.

Guest Kristen Craft is the new Vice President & Business Partner Manager at Fidelity for Startups, one of the largest brokerage firms in the United States, headquartered here in Boston. She’s a major catalyst supporting Fidelity in its efforts to help fill the startup banking void in Boston.

Craft is working closely with the team at Shoobx, a Cambridge-based fintech Fidelity acquired in January 2023. Shoobx helps companies with equity and board management, storing and sharing important business information, and bringing together startup leaders, lawyers, and investors in a single collaborative hub.

Similar to her previous roles, Craft’s role at Fidelity entails her helping startups navigate the financial moments that matter most: fundraising, cap table management, access to investors; alongside all of the other financial expertise and services that Fidelity has long been known for.

Craft is a proven entrepreneur with more than 15 years of experience in enterprise software and digital marketing. With a passion for entrepreneurship, she’s become well known around the Boston startup community for her passionate support of founders and VCs.

In her role evangelizing the Boston-area startup community, Craft also recently supported the production of a 2024 AI report from Value Creation Labs – Boston Startups Put AI and Data to Work in Vertical Industries and Enterprises.

Craft is also a previous guest of Boston Speaks Up, and folks can learn more about her previous career journey in the episode from 2022. Her past experience includes leadership roles at Animalz, Tettra, Ovia Health Wistia, and Transparent Language, as well as launching her own start-up, Brown Box Storage.

In her return to the Boston Speaks Up show, she is eager to share best practices on go-to-market strategy, fundraising, and other vital aspects of the startup journey. Drawing from her decades of experience as a startup operator and angel investor, she's gathered a great deal of wisdom and is enthusiastic about making the startup journey smoother for others.

Barbara Fortier is the CEO of the Girl Scouts of Eastern Massachusetts (GSEMA) where she has over 25 years of experience in the nonprofit sector. Before assuming this role, she served as Chief Operations Officer at GSEMA for an impressive 17 years.

Fortier's influence extends beyond her impressive tenure at GSEMA. She is a specialist in volunteer management, fundraising, and female empowerment, making her a sought-after expert in her field. As the CEO of the largest girl-serving organization in Massachusetts and the 10th largest Girl Scout council in the nation, Fortier's mission is to create girls of courage, confidence, and character who contribute positively to the world.

Her impact isn't limited to her professional role; it resonates within the Greater Boston community. Fortier is deeply passionate about spreading leadership opportunities to women of all ages and backgrounds. Her commitment to female empowerment shines through every facet of her career and personal life.

Fortier recently penned an op-ed in the Boston Business Journal about how Girl Scouts addresses the youth mental health crisis. We explore this topic and much more in this latest ‘Boston Speaks Up’ episode.

Guest Alice Pomponio is the Managing Director at BrightEdge, the venture capital and impact investment arm of the American Cancer Society, where her work is making waves in the fight against cancer. With a passion for economic and health equity, she has built a strong track record of bringing groundbreaking ideas to life, developing cutting-edge technologies, shaping markets, and creating value within these ecosystems.

Pomponio's journey through the biopharma industry has tracked alongside many of the industry’s defining moments, earning her the playful title of the ‘Forrest Gump’ of biotech. Through the many ups and downs of the economic cycle, Pomponio has persevered as many professionals would, but for her this is much more than a career path. For Pomponio, this mission is deeply personal. Having lost her mother to cancer and witnessed her family's 14 battles against seven different types of cancer, she is committed to the fight against this deadly disease, all while making health equity a central focus of her work.

In her current role as Managing Director at BrightEdge, Pomponio spearheads efforts to fuel the fight against cancer through impact venture capital and patient-centric innovation. BrightEdge was founded by the American Cancer Society in 2019, and is a beacon of hope for the fight against cancer. Pomponio's work at BrightEdge is a testament to the idea that philanthropy can ‘supercharge’ donations. By investing in healthcare startups that blend financial growth with cancer-fighting innovations, Pomponio and her team ensure that every dollar donated has the potential to multiply through the investment process. This not only accelerates the development of life-saving technologies but also supports startups that might otherwise struggle to secure seed funding.

On top of her work at BrightEdge, Pomponio is also Vice President of Innovation and Impact Investing at the American Cancer Society, and also serves as faculty at the Massachusetts Institute of Technology, further contributing to the advancement of healthcare and innovation. Pomponio's commitment to her mission is further exemplified by her roles as Board Observer at healthcare-focused companies such as Naveris and Vincere Health.

It was an honor to sit down with Pomponio and discuss her inspiring journey and groundbreaking work at BrightEdge, and most importantly, her unwavering dedication to the fight against cancer and health equity.