The Jasper Blueprint Bessi Graham

In this episode of The Jasper Blueprint podcast, Bessi delves into the future of leadership, offering a paradigm-shifting perspective on the lifelong journey of becoming an effective leader. Bessi dismantles traditional beliefs surrounding success and explores the symbiotic relationship between money and meaning and shares their unique approach, categorised into two streams: 'My Business' and 'None of My Business.'
The first stream focuses on key elements that strengthen leadership, summarised with the three Cs: Cultivate, Channel, and Curate. Cultivating the right conditions enables you as a leader to channel your calling effectively, while curating your message ensures it is delivered consistently and impactfully. The second stream, 'None of My Business,' emphasises the importance of letting go of aspects beyond your control, including realising your role and releasing responsibility for whether the message resonates or yields results. This crucial mindset shift helps you maintain focus and effectiveness, avoiding frustration and fostering an empowered and sustainable approach to how you  lead.
Also in this episode: 
Leadership requires you to cultivate a supportive environment to effectively embody and express your unique calling.
As a leader, being consistent and curated in your messaging is crucial for maximising impact; the tricky thing is that it takes discipline!
Recognising the boundaries of control as a leader improves your focus on areas that truly matter and where you can make the most difference.
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Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
 
This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode of The Jasper Blueprint podcast, Bessi explores evolving business models and discusses the complexities of business in a dynamic environment, where decisions are plentiful and certainty is a luxury. This episode highlights the culmination of discussions on the 3Bs Framework: beneficiary, business, and banker, offering established business leaders like you a comprehensive lens to view and develop your business.
Bessi delves into the delicate balance of integrating money with meaning and how businesses can secure a competitive edge by harmonising the two. The discussion shifts focus to the 'banker,' representing stakeholders who inject capital into the business, such as customers, internal shareholders, or external investors. Drawing on insights from listener questions, Bessi tackles the nuanced art of communicating blended purposes to investors who may not share your vision, and addresses customer feedback regarding pricing strategies. This episode provides you with effective strategies to better understand your target audience and to communicate the impact your company is contributing to, demonstrating the value provided to all stakeholders involved.
 
Also in this episode: 
You can build a robust business by blending money with purpose, moving away from zero-sum scenarios, and rejecting the notion that capturing value comes at another's expense.
The 3Bs Framework helps you prioritise understanding needs from three perspectives: the beneficiary, business, and banker.
When communicating with investors (bankers) who may not share the same social priorities, focus on sharing the incremental changes (outputs) that align with their interests.
Customer loyalty should increase by openly sharing transformation stories and areas of your business contributing to issues that align with shared values and sense of identity.
 
DON’T MISS OUT! Want to reclaim the reins and restore order in your business amidst uncertainty? It’s not too late to register for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and you can use the replays to catch up on what you’ve missed and join us LIVE on Zoom for the remaining sessions.
 
You’ll find more on the 9 Competitive Advantages here.
You can download The 3Bs Framework here.
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
 
This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode of The Jasper Blueprint podcast, Bessi explores practical strategies for modern businesses, focusing on how to balance a business's financial health with its capacity to contribute meaningfully to society. They dismantle the age-old myth that business is a zero-sum game, arguing instead for a synergy between making money and fostering meaning. 
Bessi encourages you to use the 3Bs framework again this week;a strategic tool designed to help prioritise the needs of beneficiaries, the business itself, and “bankers”. They tackle the practical challenges businesses face, answering a listener's question about how to implement environmental, social, and governance (ESG) initiatives with limited resources. By drawing from real-world questions submitted by listeners, Bessi offers tangible solutions for integrating purposeful practices into core business operations. 
This episode highlights the necessity of aligning philanthropic endeavours with a company's origin story and operational capacity, ensuring that such efforts genuinely reflect the values and drive of the organisation.
 
Also in this episode: 
Being purposeful in business does not always require grand gestures; small, strategic decisions aligned with core values have a significant impact.
Challenges within the AI and online media space, such as a lack of diversity or unaddressed negative impacts should be reframed as opportunities for meaningful engagement and differentiation.
Successful ESG implementation must consider the unique motivations and operational strengths of a business rather than solely relying on external partnerships or gestures.
 
You can download The 3Bs Framework here: The 3Bs Framework.pdf
Download your Origin Story Worksheet now: https://bessigraham.com/origin-story
Want to reclaim the reins and restore order in your business amidst uncertainty? Register now for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and we’ll see you LIVE on Zoom.
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi explores how to foster a supportive work environment by integrating meaningful contributions into your business model without harming cash flow. She guides you through making informed decisions about enhancing customer retention by testing your assumptions and gathering evidence.
Introducing a dynamic framework encouraging you to embrace nuanced decision-making over binary choices. Their 3Bs approach to equally prioritising your Beneficiaries, Business, and Bankers, demonstrates how strategic questioning can align your business decisions and eliminate the conflict that so often exists between contribution and cash flow.


Also in this episode: 
Your business will flourish by merging the seemingly opposing goals of making money and contributing meaningfully to society.
The 3Bs Framework helps you refine your strategy and ensure that efforts align with the desires of customers, team members, or production needs.
You’re encouraged to ask pertinent questions and gather evidence to substantiate your business decisions, aligning operational strategies with stakeholder interests.

You can download The 3Bs Framework here: The 3Bs Framework.pdf
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi delves into how profit meets purpose through sharing their extensive experience, offering actionable insights on how to communicate a business's impact authentically, rather than as mere marketing rhetoric. Using their Three Bs framework, Bessi provides a nuanced perspective on managing the subtle power dynamics among these varied audiences or stakeholder groups. Through their insightful exchange, Bessi demonstrates the crucial role of targeted communication that resonates well with the right audience and steers clear of issues like greenwashing or hollow claims.

Also in this episode: 
Merging money with meaning unlocks a competitive advantage in business.
Meaningful contributions should not be underestimated, as they directly impact recruitment, brand position, and customer loyalty.
Identifying and focusing on specific competitive advantages relevant to your business unlocks potential revenue streams while bolstering social impact.
 
Download the 3 Bs Sheet: The 3Bs Framework.pdf
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi encourages you to rethink your approach to making money by emphasising how gaining a competitive edge with social impact in business does not have to result in someone else's loss. Exploring the concept of 'competitive advantage,' urging business leaders like you to view the conjunction of money and meaning not as opposites, but as a powerful partnership that fosters both growth and success. 
Also in this episode: 
Merging money with meaning can lead to a sustainable competitive advantage in business.
Competitive advantages stemming from meaningful contributions should not be overlooked, as they directly impact recruitment, brand position, and customer loyalty.
Identifying and focusing on specific competitive advantages relevant to your business can unlock potential revenue streams while bolstering social impact.
To help you connect what you care about to how you make money we’re sharing the nine competitive advantages Bessi identified that you can tap into by merging money and meaning. You can download an overview here.
 
If you’re not familiar with The Two Camps Trap, you can scroll back to these two earlier episodes to learn more: 
S1 Ep 3. Breaking the Two Camps Trap: How to Merge Money and Meaning in Your Business
Ep 34. Breaking Free from The Two Camps Trap By Building A Cohesive Business Model For Impact And Profit
  Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.