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197 episodes
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Brand USA Talks Travel Brand USA
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- Business
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5.0 • 12 Ratings
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This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
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Live From Destinations International: Learn Something New About Using AI for Free
How should DMOs evaluate artificial intelligence tools? Hear a take from Jason Swick, Vice President of Strategy and Insights at Simpleview. You’ll also get suggestions about using specific prompts for better results, and suggestions about leaders to follow in the AI field so you can continually hear about new developments.
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Live From Destinations International: Elevating Talent Retention & Advice for Interviewees
Keeping employees happy and motivated is complex. Elliott Ferguson and Cambria Jones chat with Mark about attracting and motivating talent, mentorship programs, and setting expectations for advancement. If you’re considering looking for a new job, you’ll also get advice for your next interview interaction. Elliott Ferguson is CEO of Destination DC. Cambria Jones is Vice President of Marketing at SearchWide Global (and we have breaking news about Cambria, too!)
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Live From Destinations International: Advocacy for Smaller DMOs & the Art of Public Speaking
If the thought of speaking in front of people fills your stomach with butterflies, you're not alone - take it from Josiah Brown, known as "The New York Sherpa." Josiah shares secrets on becoming a powerful public speaker, and also offers an approach for local advocacy at smaller destinations.
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Live From Destinations International: Improving Travel Accessibility
Embracing accessible and inclusive tourism requires focus, education, and empathy. Marks meets with Sophia Hyder Hock and Rory Archibald to discuss the latest research concerning accessible travel, the necessity of a communication plan, and ideas that will quicken your progression from design to execution. Rory Archibald is Head of Association Sectors and Marketing at Visit Scotland. Sophia Hyder Hock is Chief Inclusion Officer at Destinations International.
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Live From Destinations International: Lessons Learned & Fun Stories from Music City
With 25+ years at the same DMO, Deana Ivey demonstrates how to grow as your city expands - plus, we hear about producing large events in-house, working on the set of their movie It All Begins With A Song, and giving a young Taylor Swift her start. Deana Ivey is President and CEO of the Nashville Convention and Visitors Corporation.
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Live From Destinations International: Being Bold With Social Inclusion
Is there a difference between EDI and DEI? Timothy Bush and Barbara Karasek also discuss education on inclusion, how a destination starts integrating inclusion locally, and details about D.I.’s focus on social inclusion. Barbara Karasek is CEO and Co-Owner of Paradise. Timothy Bush is Chief Marketing Officer at Visit Lake Charles.
Customer Reviews
Highly Recommend for Travel Professionals!
Brand USA Talks Travel has become an invaluable resource to me as I navigate a career in the tourism industry. If you’re in the field, or even remotely interested in it, these bite-sized talks are chock-full of incredible insights from industry professionals with a wealth of knowledge. Highly recommend!