77 episodes

This new podcast will elevate the conversation concerning international travel to the United States by speaking with leaders in our industry. Subscribe to hear key answers to timely questions, delivered in five minutes. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

Brand USA Talks Travel Brand USA

    • Business
    • 5.0 • 10 Ratings

This new podcast will elevate the conversation concerning international travel to the United States by speaking with leaders in our industry. Subscribe to hear key answers to timely questions, delivered in five minutes. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

    British TV Host & Travel Writer Richard Arnold Offers the U.K. Perspective on Travel to the USA

    British TV Host & Travel Writer Richard Arnold Offers the U.K. Perspective on Travel to the USA

    For decades, Richard Arnold has been entertaining and reporting to huge audiences in the United Kingdom. We discuss why the United States stands out to European travelers, and the power of American music, TV, and film across the world; Richard also shares his personal love affair with Dallas, Texas. We couldn’t resist… we also asked him about his favorite celebrity interviews.

    • 18 min
    Making Music City Resonate By Owing a Unique Selling Proposition with Butch Spyridon

    Making Music City Resonate By Owing a Unique Selling Proposition with Butch Spyridon

    Butch Spyridon has led Nashville to become a $7B-a-year destination through its iconic Music City branding and image. Butch recounts some of the risks he took to put Nashville on the map, including the creation of two major destination-first films and embracing activations to bring in more tourists. Butch has been President/CEO of the Nashville Convention and Visitors Corporation since 1991.

    • 14 min
    Update on the Hotel Sector with Chip Rogers of AHLA

    Update on the Hotel Sector with Chip Rogers of AHLA

    Meet Chip Rogers, President/CEO of the American Hotel & Lodging Association. Chip explains AHLA’s mission, expounds upon the intersection of Hotels and Destinations, and addresses the opportunities for employment in the hotel industry.

    • 11 min
    Inside the Mind of the Irish Traveler with Journalist Nicola Brady

    Inside the Mind of the Irish Traveler with Journalist Nicola Brady

    Join us for a close-up of Ireland’s travel industry landscape. Often lumped in with England, Irish travelers constitute a unique market of their own - one with a strong connection to the U.S.A. We touch on how U.S. Destinations can obtain coverage from the Irish press, the enduring power of food in storytelling, and the dangers of being on overbooked press trips. Nicola Brady is an award-winning travel writer whose work appears regularly in the Irish Independent, Evening Standard, The Independent UK, Condé Nast Traveler and others.

    • 11 min
    Lessons from Capital Region USA’s First Global Travel Exchange

    Lessons from Capital Region USA’s First Global Travel Exchange

    We welcome back Scott Balyo, Executive Director of CRUSA, to discuss trends he heard from buyers and suppliers. Plus, learn how CRUSA funded this debut event, its planning timetable, and the challenges of covering such a large territory.

    • 10 min
    British Journalist Uwern Jong Talks About the Importance of Celebrating Diversity and Inclusion in International Travel

    British Journalist Uwern Jong Talks About the Importance of Celebrating Diversity and Inclusion in International Travel

    In this episode, we’re talking experiential travel. Learn how diversity, discovery and discernment are key to serving LGBTQ+ and Luxury travelers and hear about coming trends. Uwern Jong is co-founder and editor-in-chief of "Out-There" magazine.

    • 17 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Chelsea Kaiser ,

Highly Recommend for Travel Professionals!

Brand USA Talks Travel has become an invaluable resource to me as I navigate a career in the tourism industry. If you’re in the field, or even remotely interested in it, these bite-sized talks are chock-full of incredible insights from industry professionals with a wealth of knowledge. Highly recommend!

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