61 episodes
Brand2Brand: The Marketing Show Brand2Brand.co
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- Business
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5.0 • 4 Ratings
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Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.
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Bonus Episode: Season Three Highlight Reel
And that’s a wrap! As we close out another season of the show, we pulled all the best moments together for another highlight reel. Tune in to join Thomas and Veronica as they revisit everything from adapting heritage brands to stay relevant, the importance of leadership’s personal brand and how to best speak to your audience.
For the episode research and reference materials, visit stirlingbrandworks.com/insights. -
Liberty Mutual vs. Pepsi: Marketing In-House or Agency
In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach.
For the episode research and reference materials, visit stirlingbrandworks.com/insights. -
GEICO vs. Progressive: How Marketing Made Insurance Fun
In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, showcasing how bold moves can ignite an industry-wide revolution and change the game in connecting with audiences.
For the episode research and reference materials, visit stirlingbrandworks.com/insights. -
Polaroid vs. Converse: Selling With Nostalgia
Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment.
For the episode research and reference materials, visit stirlingbrandworks.com/insights. -
L.L. Bean vs. Stanley: Heritage Brand Adaptation for Modern Audiences
This episode unpacks how these iconic outdoor brands, L.L. Bean and Stanley, have reinvented themselves for new generations, blending tradition with trendy campaigns and digital-era fame. Perfect for marketers and brand enthusiasts, it's full of insights on evolving classic brands in today's fast-paced market.
For the episode research and reference materials, visit stirlingbrandworks.com/insights. -
Fortnite vs. PRIME: Building Brand Loyalty with the Youths
Silly rabbit, brands are for kids! Explore the changing landscape of digital marketing with two powerhouse brands: YouTuber Logan Paul's PRIME energy drink and the gaming sensation Fortnite. Discover clever media tactics, effective audience engagement strategies, and more in this must-listen episode filled with valuable insights and actionable takeaways for connecting to the younger generation.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.
Customer Reviews
You’ll learn and be entertained!
Tom and Veronica strike a terrific balance in delivering episodes full of content, experience and anecdotal humor. With so many podcasts to choose from, this one stands out for its ability to engage listeners. Their cadence is just the right tempo and they go into an ideal level of depth that leaves the listener informed, entertained and looking forward to the next episode. Definitely worth subscribing!
A guaranteed winner!
I have had the pleasure of working with both Tom and Veronica and they are the real deal! Love their down-to-earth perspective on brand marketing in a podcast that is timely, relevant and fun (and at times a little irreverent and just a teensy bit naughty!).
Great job, guys - looking forward to many more episodes!