Brandmasters by TMA Global Anand Sankaranarayanan

Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.





In this second episode, we dive into a deep conversation with the legendary Dr. Clotaire Rapaille, cultural anthropologist, archetypal marketing expert and the founder of Archetype Discoveries Worldwide.







He is known for demystifying cultures and consumers with the code that helps marketers and businesses understand why they do what they do. 





In this episode, he shares his experiences of working with world’s leading brands and his strategic approach that unlocked multiple million dollar opportunities.





We explore his challenging assignments, his understanding of the Gen Z audience and lots more. 





A surprising note for our Indian audience, watch till the end to know what he has to say about Indian brand managers and businesses in the context of marketing and culture.





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Dr. Clotaire Rapaille

⁠Anand Sankaranarayanan⁠

⁠TMA Global

Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.



In this first episode, we dive into a deep conversation with Dhane Scotti, director of brand strategy for global devices and services at Google.



Dhane has an impressive career, working with renowned brands like Coca-Cola, Mercedes, Snickers, Subway, The Economist and more, managing their global brand strategy needs from agencies like McCann, BBDO, and Publicis.





His accolades include being an inductee into the American Advertising Federation's Hall of Achievement, named Adweek's Young Influential personality, and honored with the ADCOLOR Rockstar Award.



In our conversation, we delved into what makes an effective strategy, Dhane's unique approach to strategy, key lessons from working with top FMCG brands and the world's largest tech giant, and more.



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Dhane Scotti

Anand Sankaranarayanan

TMA Global

Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.

Releasing our podcast ident in this episode. Stay tuned for the inaugural season and episodes.