Breaking News #22 - Stripped down marketing messaging Mind Meld PR Breaking News

The Penthouse Night Club is a strip club and cultural mecca in the heart of urban Vancouver. For years, its curious, quirky and funny marquee billboard messages have drawn in crowds, along with plenty of media attention.  

Do you struggle to come up with the right words for headlines, subject lines, sub-headers and social media messaging, in 140 characters or less? Take a lesson from an expert who has to strip down his message to the essentials in a 40-character physical billboard.   

Mind Meld PR Founder Jonathon Narvey talks with Penthouse Night Club marketer Benjamin Jackson.  

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CBC News mentioned in the interview: Infamous Vancouver strip club's mouthy marquee the talk of the town 

https://www.cbc.ca/news/canada/british-columbia/vancouver-penthouse-nightclub-marquee-1.5875857 

The Marquee Boys on Instagram 

https://www.instagram.com/themarqueeboys/ 

Penthouse Night Club on Instagram 

https://www.instagram.com/explore/locations/547030002471163/the-penthouse-nightclub/