25 min
Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations Demand Efficiency
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- Entrepreneurship
In this conversation with Brian Kardon, CMO at InVision, Brian talks about the value of leading with product, how InVision handles funnels, and the relationship between sales and marketing.
In this conversation with Brian Kardon, CMO at InVision, Brian talks about the value of leading with product, how InVision handles funnels, and the relationship between sales and marketing.
25 min