Demand Efficiency Elias Rubel

Podcast  
In this conversation with Prachi Gore, VP of Marketing at Checkr, Inc, she talks about marketing and experimentation. Today, you’ll hear about Checkr’s lifecycle marketing, experimentation, how Checkr is set up for success, knowledge sharing, and some exciting areas of opportunity for the year ahead.
Prachi Gore is an accomplished marketing leader with over 15 years of experience in marketing and consulting. Prior to joining Checkr, Prachi served as the VP of Marketing at SmartRecruiters, Manager of Global Web Marketing at SunPower Corporation, and Consultant at Emerson Electric.
Episode Outline
[03:25] Lifecycle marketing as a driver for growth
[05:25] Lifecycle marketing metrics
[06:45] Experimentation
[09:50] Setting Checkr up for success
[11:24] Institutionalizing the learnings
[12:46] Areas of opportunity for the upcoming year
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Podcast Summary
In this conversation with Ryan Narod, Head of Marketing at Mutiny, he talks about revenue orchestration. Today, you’ll hear about the strategies and tactics Ryan has used, orchestrating team structures, keeping the teams in sync, running regular experiments, approaching measurement, and what Ryan would’ve done differently.
Prior to joining Mutiny, Ryan has served in numerous marketing roles, including as the Product Marketing Manager at Google, and Head of Marketing at Radar, as well as serving as a contributor to TechCrunch and Advisor at AudiencePlus.
Episode Outline
[05:27] Strategies and tactics
[09:01] Orchestrating the team structure
[11:30] Keeping teams in sync
[13:33] Running experiments
[15:10] Measurement
[17:08] What would Ryan do differently?
[18:49] Mutiny’s motion

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Podcast Summary
In this conversation with Isaac Ware, Director of Demand Generation at UserGems, he talks about messaging. Today, you’ll hear about how UserGems prioritizes messaging, the transition into data-driven messaging, testing the evolution of their messaging, and Isaac’s three most essential pieces of tech.
Prior to joining UserGems, Isaac served in roles, including as the Director of Paid Media at Bear Fox Marketing. Isaac holds a Bachelor of Business Administration with a minor in Marketing from Grand Canyon University.
Episode Outline
[08:59] Prioritizing messaging
[12:22] Transitioning to be more data-driven
[14:23] Their cadence for testing the messaging evolution
[15:36] Messaging that didn’t perform as expected
[16:54] Challenges in implementing the messaging matrix
[18:50] Three essential pieces of tech
[19:59] Isaac’s motion
[21:43] Episode recap

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Podcast SummaryIn this conversation with Seiyonne Suriyakumar, Head of Marketing at Superhuman, he talks about customer focus and growth. Today, you’ll hear about how Superhuman has operationalized customer focus, shifting to remote-first, their growth mechanisms, and the common things that traditional B2B’s get wrong with customer focus.
Prior to joining Superhuman, Seiyonne served as COO at Mobitor Corp., SM of Product Marketing at HelloSign, Director of Product Marketing at Dropbox, and as Limited Partner at GTMfund.
Episode Outline[03:33] Things that Superhuman did well
[05:43] Customer focus
[08:07] Institutionalizing learnings at scale
[10:13] What keeps it all together?
[12:49] Why traditional B2B’s get customer focus wrong
[14:42] Building growth mechanisms to focus on expansion
[16:27] Emerging marketing and growth leaders

Sei’s leader nominationsJames Winter
George Baier

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Podcast SummaryIn this conversation with Sydney Sloan, Executive-in-Residence at Scale Venture Partners, she talks about ad program sophistication. Today, you’ll hear about stage-appropriate sophistication, leveraging technology and tools, some of the most common timing mistakes, and the impacts of reaching certain levels of sophistication.
Prior to Scale Venture Partners, Sydney’s experience includes as a marketing services event specialist at Nestle SSA, Director of Strategic Customer Marketing & Sales Enablement at Adobe, Senior Director of Customer Experience at Jive Software, CMO at Alfresco, CMO at Salesloft, and Limited Partner at Stage 2 Capital.
Episode Outline[05:06] Building sophistication into programs
[09:25] Leveraging tools and technology
[14:43] Common timing mistakes in adding sophistication
[17:48] The impact of reaching levels of sophistication
[19:41] Saleloft’s motion
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Podcast SummaryIn this conversation with Shane Murphy-Reuter, CMO at Webflow, he talks about sales and marketing alignment. Today, you’ll hear about how Shane drives sales and marketing alignment, their campaign briefings, the importance of obsessing over little details, and the demand efficiency survey.
Shane also serves as advisor for Motion (Creative Analytics), Limited Partner at Stage 2 Capital, and Advisor at Sendoso. His previous roles include Head of Online Marketing at Paddy Power Betfair, VP of Marketing and North American Sales at AdRoll, SVP of Marketing at Intercom, and CMO at ZoomInfo.
Episode Outline[06:50] How Shane is driving sales and marketing alignment
[09:00] The weekly meeting
[12:28] Campaign briefing
[19:24] Obsessing over the details
[23:46] The demand efficiency survey
[27:44] Episode recap

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