Brief #067: Retention is end-game, but don’t leave acquisition behind Good Marketing Unplugged

In this week's Good Marketing Brief, Nhu and Noah discuss ...

*A type of campaign to boost donations 📖
https://www.feathr.co/resources/blog/best-ad-campaign-to-boost-nonprofit-donations

*Email acquisition tactics to try 📖
https://www.nextafter.com/blog/donor-acquisition/

*Email drives conversions, according to a new report 📖
https://go.meetmarigold.com/2024-global-consumer-trends-index-plus-mg-pr

*Group membership impacts volunteering and giving 📖
https://www.nonprofitpro.com/article/new-research-reveals-linkages-between-volunteerism-and-social-connections/

*How to tell nonprofit’s story to evoke empathy 🎧
https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=v0f4qtkchd

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