59 episodes

Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))

Good Marketing Unplugged Feathr

    • Business
    • 5.0 • 10 Ratings

Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))

    Brief #070: Peer-to-peer programs find steady growth

    Brief #070: Peer-to-peer programs find steady growth

    In this week's Good Marketing Brief, Nhu and Noah discuss ...

    Peer-to-peer as an acquisition tool 📖
    https://www.nptechforgood.com/2023/12/02/5-fundraising-trends-to-watch-for-in-2024

    Unlocking the secrets of nonprofit marketing success 🎧
    https://www.fundraisingtransformed.com/blog/74-unlocking-the-secrets-of-nonprofit-marketing-success

    9 actionable peer-to-peer fundraising tips 📖
    https://www.classy.org/blog/dont-start-peer-peer-fundraising-campaign-without-10-things

    Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief

    ***

    Hosted by the brilliant team at Feathr (https://www.feathr.co/).

    Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

    Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

    • 18 min
    Brief #066: Can you rebuild donor trust with these marketing fixes?

    Brief #066: Can you rebuild donor trust with these marketing fixes?

    In this week's Good Marketing Brief, Nhu and Noah discuss ...

    -A peek into building a trusted nonprofit brand 🎧
    -What to do about the trust crisis 📖
    -A dive into Candid's social media strategy 📖
    -Building your brand with a customer promise 📖
    -How MDDS boosts audience engagement 📖

    Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief

    ***

    Hosted by the brilliant team at Feathr (https://www.feathr.co/).

    Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

    • 25 min
    Brief #069: Are you (unintentionally) creating transactional supporter experiences?

    Brief #069: Are you (unintentionally) creating transactional supporter experiences?

    In this week's Good Marketing Brief, Nhu and Noah discuss ...

    A guide to digital marketing for nonprofits 📖
    https://www.feathr.co/resources/blog/digital-marketing-for-nonprofits

    Stop treating donors like ATMs: Here’s how 📖
    https://www.philanthropy.com/article/stop-treating-donors-like-atms-heres-how

    Overcoming donor hesitancy 📖
    https://www.nonprofitpro.com/post/overcoming-donor-hesitancy-strategies-to-keep-donors-engaged-and-giving-amidst-challenges/

    Report: Associations lag in AI adoption 📖
    https://associationsnow.com/2024/02/report-associations-lag-in-ai-adoption/#:~:text=Last%20month%2C%20Info%2DTech%20Research,using%20the%20technology%20in%202022%2C

    How marketing can mobilize movements for your cause 🎧
    https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=8cfe5l5orq


    Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief

    ***

    Hosted by the brilliant team at Feathr (https://www.feathr.co/).

    Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

    Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

    • 17 min
    Brief #068: You need digital + traditional to work together

    Brief #068: You need digital + traditional to work together

    In this week's Good Marketing Brief, Nhu and Noah discuss ...

    *Multichannel marketing that drives results 🎧
    https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=1yjhqeownj

    *Fundraisers stare down a tough year 📖
    https://www.philanthropy.com/article/fundraisers-stare-down-a-tough-year-after-a-tight-giving-season

    *Identifying the social sector AI opportunity gap 📖
    https://projectevident.org/news/inspiring-action-ai-report

    *Email automation strategies to unlock more revenue 📽️
    https://www.feathr.co/live/on-demand?wchannelid=yd1o235lei&wmediaid=urqlhq9hz5

    *How nonprofits can work smarter with AI 🎧
    https://www.weareforgood.com/episode/508

    Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief

    ***

    Hosted by the brilliant team at Feathr (https://www.feathr.co/).

    Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

    Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

    • 25 min
    Brief #067: Retention is end-game, but don’t leave acquisition behind

    Brief #067: Retention is end-game, but don’t leave acquisition behind

    In this week's Good Marketing Brief, Nhu and Noah discuss ...

    *A type of campaign to boost donations 📖
    https://www.feathr.co/resources/blog/best-ad-campaign-to-boost-nonprofit-donations

    *Email acquisition tactics to try 📖
    https://www.nextafter.com/blog/donor-acquisition/

    *Email drives conversions, according to a new report 📖
    https://go.meetmarigold.com/2024-global-consumer-trends-index-plus-mg-pr

    *Group membership impacts volunteering and giving 📖
    https://www.nonprofitpro.com/article/new-research-reveals-linkages-between-volunteerism-and-social-connections/

    *How to tell nonprofit’s story to evoke empathy 🎧
    https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=v0f4qtkchd

    Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief

    ***

    Hosted by the brilliant team at Feathr (https://www.feathr.co/).

    Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

    Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

    • 19 min
    Brief #065: What's your supporter experience like?

    Brief #065: What's your supporter experience like?

    In this week's Good Marketing Brief, Nhu and Noah discuss ...

    *The role of integrated campaigns in fundraising 🎧
    https://www.feathr.co/resources/blog/integrated-fundraising-campaign-tips

    *Ditch one-off marketing efforts 📖
    https://tobes.substack.com/p/83-some-personal-news-spn

    *Creating habit-forming donor experiences 📖
    https://www.nonprofitpro.com/post/unlock-your-nonprofits-impact-with-habit-forming-donor-experiences

    *Leveraging search to expand your community 📖
    https://www.feathr.co/resources/blog/nonprofit-sem

    *Digital ads continue to become more ‘relevant’ 📖
    https://civicscience.com/digital-ads-continue-to-become-more-relevant-to-consumers

    Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief

    ***

    Hosted by the brilliant team at Feathr (https://www.feathr.co/).

    Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

    Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

    • 18 min

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