Brief #071: Learning from Wendy’s marketing misstep Good Marketing Unplugged

In this week's Good Marketing Brief, Nhu and Noah discuss ...

Call out the loss of exclusive membership benefits 📖
https://www.nextafter.com/experiments/how-does-calling-out-the-loss-of-exclusive-membership-benefits-for-lapsed-members-affect-conversion-rates

Ways to use events to steward peer-to-peer participants 📖
https://www.nonprofitpro.com/article/6-tips-for-your-next-peer-to-peer-fundraising-event

The nonprofit guide to events 📖
https://go.qgiv.com/ultimate-event-guide

How to make your audience feel engaged 🎧
https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=7xn542o228

LinkedIn becoming a hot spot for influencer marketing?
https://adage.com/article/digital-marketing-ad-tech-news/how-linkedin-embracing-influencer-marketing/2544101

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