Briefly toucan

Writing for ads used to mean writing for TV and radio, crafting headlines for print ads and pairing up with a designer to punch up a piece or two. The copywriter’s job was to write. Plain and simple.
Within the past decade or so, however, the role of the copywriter has shifted and expanded. In a multi-faceted media landscape, the mission of an agency or company is to create content that resonates with a consumer, engages with them, tells them a story. Sure, the copywriter’s role in all of this still very much involves writing in a traditional sense, but that isn’t all it requires anymore.
What is the copywriter’s role now?

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Matt Lovitt owns Pure Fitness, a personal training studio in Metairie, near Lakeview. He's been personal training for 15 years. He's spent time working in gyms, in hospitals, and physical therapy clinics. Over the last 6 years, Matt has traveled to several foreign countries to study yoga, fasting, and a variety of other healing strategies. He creates custom programs to help you solve your problems and reach your goals. More details about his experience at Lovittlife.com 
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Perryn Olson is a sought after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He works hand-in-hand with My IT’s proactive support team and clients to secure their networks, educate their employees, and to implement best practices to protect and grow their companies. Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies nationwide.
He is a certified marketer with SMPS (Society of Marketing Professional Services), past president of SMPS Southeast Louisiana, and past co-chair of SMPS SRC 2015. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing. 
Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and named one of Gambit's Forty Under 40 in 2010. He enjoys the outdoors, sports, and animals, in fact, he spent 5 years volunteering with the Audubon Zoo as an advanced animal handler and educator. Perryn lives outside of New Orleans with his wife, two daughters, and a husky. 

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Since 2003, Jeff English has acted as principal and founder of Creative English Communication Consultants, which specializes in strategic communications planning and execution. Jeff earned his degree in advertising in 1990 and spent 13 years employed with some of the region’s top advertising, public relations and design firms. Over his career he has worked with such clients as NAPA Auto Parts, Bank One, Hancock Bank, Louisiana State University, Our Lady of the Lake Regional Medical Center, McDonald’s, Mississippi Power, Baton Rouge Area Foundation and more, as well as a variety of state agencies.
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Leigh Isaacson is the Co-Founder of Dig - The Dog Person's Dating App. Dig is an iOS mobile dating app for dog owners and dog lovers. As Co-Founder and CEO of the start-up company, Leigh is in charge of fundraising, management, investor relations, daily operations, business partner acquisition, financials, longterm marketing strategies, social media campaigns, and monthly active user growth. Dig was part of the IdeaX Accelerator Program through Idea Village in New Orleans and was selected as a finalist for 2018 MassChallenge Boston.
Leigh is an also an instructor at Tulane University, where she teaches a master's course in Media, Terrorism and Disasters master's students in the Homeland Security and Emergency Response Management program. She also teaches Introduction to Journalism to undergraduate students in the public relations department. Topics include ISIS' use of social media, communication methods in times of domestic terrorism and disaster, interview techniques, and preventing hysteria.

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Born and raised in Metairie, Louisiana Peyton Theriot has started his business as a financial advisor with Edward Jones Investment Company. After graduating from LSU he trained at the industry-leading Edward Jones Financial Advisor Career Development Program in St. Louis, MO. As a financial advisor, Peyton believes it’s important to invest time to understand what clients are working toward before investing. Whether planning for retirement, saving for college for children or grandchildren, or just trying to protect the financial future of the ones you care for the most, Peyton works with his clients to develop specific strategies to help them achieve their goals. They can also monitor progress to help make sure clients stay on track or determine if any adjustments need to be made.
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