Britney Young, Marketing Operations Specialist at McKesson The Data Heroes Podcast (powered by RingLead)

''Keep on top of who's actually engaging with our emails and make that decision of whether or not to keep them.” Britney is an advocate for applying effective database management strategies to get a handle on all dirty data challenges. In this episode of our The Data Heroes Podcast, Britney discusses marketing operation strategies to make sure you are always on top of your data, ensuring it is accessible and actionable to serve insights and business decisions.
She highlights the need to effectively convey data quality importance to the company higher-ups and how dirty, inactive data affects system processes, attribution and campaigns. “Just taking the data to tell that story. Have those real examples to show that because of dirty data, we can't do X.” Identify key accounts to focus on and create understanding by aligning teams on methods, tactics and utilization of tools.
Britney also discusses her Marketing Ops role, ideal account tools, duplicates, Marketo and how to use insights to fuel campaign efforts. “Always analyze your data: campaigns like what's happening after you've launched that campaign? How is your data actually doing?”