Build Brand, Make Profit The Guts and Glory Show

Gary Sarner is the Founder of ROI360+, a media-buying agency maximizing reach in a competitive landscape through comprehensive media campaigns. As a legal marketing and radio expert, he focuses on developing plans that generate leads for law firms. Gary is also an advisory board member for the University of South Florida Muma College of Business and was a Senior Account Executive for Audacy, Inc.
In this episode… Social media and other digital mediums have dominated the marketing landscape. Yet no matter how much they spend on SEO and PPC, many law firms still struggle to generate a steady flow of leads. How can you diversify your marketing efforts to maximize growth?
Passionate radio salesman Gary Sarner says that for personal injury law firms, internet marketing exists at the bottom of the sales funnel. Without a precise branded search, your firm is nearly undiscoverable. Instead, Gary suggests advertising on the radio with three simple but effective resources: your company’s name, expertise, and contact information. By positioning yourself as a recognizable brand, customers are more likely to seek your help.
Luis Scott hosts Gary Sarner, the Founder of ROI360+, on today’s episode of The Guts and Glory Show to discuss radio branding for law firms. Gary shares how to drive sales through radio advertising, the elements of a compelling brand message, and how he acquired a talent for radio sales.