27 min
Build Miniature Wonderlands for Your Pots and Plants Art of the Kickstart
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- Business
In this episode of Art of the Kickstart, we interviewed Lars Christain, creator of Tiny Treehouses, the DIY miniature wonderland kits. Spruce up your plants and pots with these adorable yet sophisticated DIY flat pack model kits. Available in multiple hanging options and difficulty levels, each Tiny Treehouse also comes with an LED light (batteries included!). Learn about the product's inspiration, the development journey and its road to Kickstarter.
Topics Discussed and Key Crowdfunding Takeaways
* How the 3D designer's love of plants and architecture led him to imagine Tiny Treehouses and how the pandemic allowed him the time to bring it to life
* The prototyping process Lars went through to come up with the final designs on the Kickstarter page
* With over 3,000 backers on this campaign, how he's used their feedback to adjust the product
* The marketing prepwork that went into the launch including PR, social media as well as digital advertising which ultimately helped the project reach over $300,000 in funding
* The challenges that came along with overfunding the campaign and why Lars would have included early bird pricing if he could do it over again
Links
* Tiny Treehouses on Kickstarter
* Tiny Treehouses on Indiegogo
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.
Roy Morejon:
Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today we are talking with Lars Christian, the creator of Tiny Treehouses. Lars, thank you so much for joining us today.
Lars Christian:
Thank you very much for having me.
Roy Morejon:
So Lars, I know you’re calling me in from Sydney, Australia, the other side of the planet, but you’ve created this really cool product that truly does transform your plant pots into these truly miniature wonderlands with your DIY model kits. And we know that Kickstarter has a huge community around the DIY space. So I think you really created a product that really resonates with the overall Kickstarter audience, given the fact that you were able to bring in over 3,700 backers into the campaign,
In this episode of Art of the Kickstart, we interviewed Lars Christain, creator of Tiny Treehouses, the DIY miniature wonderland kits. Spruce up your plants and pots with these adorable yet sophisticated DIY flat pack model kits. Available in multiple hanging options and difficulty levels, each Tiny Treehouse also comes with an LED light (batteries included!). Learn about the product's inspiration, the development journey and its road to Kickstarter.
Topics Discussed and Key Crowdfunding Takeaways
* How the 3D designer's love of plants and architecture led him to imagine Tiny Treehouses and how the pandemic allowed him the time to bring it to life
* The prototyping process Lars went through to come up with the final designs on the Kickstarter page
* With over 3,000 backers on this campaign, how he's used their feedback to adjust the product
* The marketing prepwork that went into the launch including PR, social media as well as digital advertising which ultimately helped the project reach over $300,000 in funding
* The challenges that came along with overfunding the campaign and why Lars would have included early bird pricing if he could do it over again
Links
* Tiny Treehouses on Kickstarter
* Tiny Treehouses on Indiegogo
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.
Roy Morejon:
Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today we are talking with Lars Christian, the creator of Tiny Treehouses. Lars, thank you so much for joining us today.
Lars Christian:
Thank you very much for having me.
Roy Morejon:
So Lars, I know you’re calling me in from Sydney, Australia, the other side of the planet, but you’ve created this really cool product that truly does transform your plant pots into these truly miniature wonderlands with your DIY model kits. And we know that Kickstarter has a huge community around the DIY space. So I think you really created a product that really resonates with the overall Kickstarter audience, given the fact that you were able to bring in over 3,700 backers into the campaign,
27 min