45 min
Building a $150MM Empire from Scratch, with Ariel Kaye, Founder of Parachute Dear FoundHer...
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- Entrepreneurship
“I’m really passionate about creating beautiful spaces,” says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which provides essentials for all rooms in the home. In nine years, Parachute has earned $150 million, added 20 brick-and-mortar locations across the U.S. to its direct-to-consumer model, and expanded into the Canadian market with the Hudson’s Bay Company. The brand is dedicated to sustainability and climate neutral certification as well as to cultivating wellness and kindness. Come on in and meet Ariel, the founder who is spearheading a comfort movement across North America.
Top takeaways from today’s episode:
You know you have a good idea when you can’t think of anything elseAsking for help isn’t a weakness–people are happy to give you their timePR is importantLook for consumer feedback when making decisions–especially about product extensionsBeing a founder can be chaotic and lonely. Keep a community around you to stay focused
Quotes
• “I was 100% positive that this was a great idea. I felt it in my bones. I could not shake it.” (10:54-11:00 | Ariel)
• “The response that we got from the customer was the indicator for me that we were onto something…It was just this, “ I see you,’ moment.” (24:51-25:09 | Ariel)
• “As someone who has a background in building relationships with the customer, the whole idea around Parachute was, ‘How do you build a relationship with the customer so that they keep coming back?’... I knew that retail had to be a big part of it.” (28:12-28:46 | Ariel)
Connect with Ariel Kaye:
Instagram Ariel | https://www.instagram.com/arielkaye/
Instagram Parachute | http://www.instagram.com/parachute
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I’m really passionate about creating beautiful spaces,” says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which provides essentials for all rooms in the home. In nine years, Parachute has earned $150 million, added 20 brick-and-mortar locations across the U.S. to its direct-to-consumer model, and expanded into the Canadian market with the Hudson’s Bay Company. The brand is dedicated to sustainability and climate neutral certification as well as to cultivating wellness and kindness. Come on in and meet Ariel, the founder who is spearheading a comfort movement across North America.
Top takeaways from today’s episode:
You know you have a good idea when you can’t think of anything elseAsking for help isn’t a weakness–people are happy to give you their timePR is importantLook for consumer feedback when making decisions–especially about product extensionsBeing a founder can be chaotic and lonely. Keep a community around you to stay focused
Quotes
• “I was 100% positive that this was a great idea. I felt it in my bones. I could not shake it.” (10:54-11:00 | Ariel)
• “The response that we got from the customer was the indicator for me that we were onto something…It was just this, “ I see you,’ moment.” (24:51-25:09 | Ariel)
• “As someone who has a background in building relationships with the customer, the whole idea around Parachute was, ‘How do you build a relationship with the customer so that they keep coming back?’... I knew that retail had to be a big part of it.” (28:12-28:46 | Ariel)
Connect with Ariel Kaye:
Instagram Ariel | https://www.instagram.com/arielkaye/
Instagram Parachute | http://www.instagram.com/parachute
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
45 min