Dear FoundHer..‪.‬ Lindsay Pinchuk

Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You’ll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more from her—thus driving the ability to monetize her community in the most incredible way possible. 
This is a story of a FoundHer who seized the moment and took her psychology practice to the next level, and in turn has helped MILLIONS of parents across the country and around the world. 
Part of the reason host, Lindsay Pinchuk, wanted to share this episode is because you’re going to hear her talk in the coming weeks a lot about community—not your business community, but your brand community. And how you can turn your audience into a community, which is essentially your number one asset for your business. This is exactly what Dr. Becky Kennedy did in building her business: Good Inside. 
Take a listen to today’s episode and then TUNE IN on Thursday when Lindsay shares more about the importance of your brand community and how you can monetize it as you can count on me to break down simple marketing practices to build your brand, business and bottom line. 
STAY UP TO DATE AND IN THE KNOW, make sure you sign up for the Dear FoundHer... newsletter as we have a ton of new opportunities coming your way.
Connect with Dr. Becky Kennedy.
Connect with Lindsay Pinchuk and Dear FoundHer.
http://www.instagram.com/lindsaypinchuk
http://www.instagram.com/dearfoundher
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
Podcast production provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I definitely don’t know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,” says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by California’s farm-to-table culture and a commitment to plant-based eating.
From humble beginnings with a Vitamix in a small kitchen, they created dairy-free, no refined sugar, and organic beverages. Despite lacking a food and beverage background, their passion for clean living led them to craft products free from additives and preservatives, setting Pop & Bottle apart in the market.
Strategic marketing, eye-catching packaging, and partnerships with local tech and food delivery services helped them gain traction. Securing a spot in Whole Foods was a pivotal moment, validating their efforts and allowing them to scale.
Jash emphasizes the importance of community support, trusting one’s intuition, and being resourceful. She shares their future goals for Pop & Bottle, including expanding their product line and becoming a household name in the organic beverage market.
This episode of Dear FoundHer… explores how two friends turned their passion into a successful business, navigating the food and beverage industry with resilience and innovation.
Quotes
“We wanted to be organic certified. That was really important to us because we believe in our coffee and tea being organic. So we had to go through organic regulation, get certified, and do all of that. But again, what did that teach us? It taught us everything about supply chain and sourcing, and we’ve carried that knowledge forward as we’ve built the brand.” (17:30 | Jash Mehta)“We sold ourselves and our story as much as we sold the product.” (27:45 | Jash Mehta) “Don’t let this be a lonely journey. Find community. And don’t let anybody tell you or define the rules of your company or your business. Finding that inner voice as you balance out all of those outer voices is really, really important.” (43:39 | Jash Mehta)
Connect with Jash Mehta:
Instagram: http://www.instagram.com/popandbottle
Grab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Connect with Lindsay Pinchuk and Dear FoundHer.
http://www.instagram.com/lindsaypinchuk
http://www.instagram.com/dearfoundher
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152

Podcast production and show notes provided by HiveCast.fm


Hosted on Acast. See acast.com/privacy for more information.

“We had to shut down tons of parts of the business, and that was work. So, I kind of leaned into the work. I had to lean into the work of what The Riveter needed to do,” says Amy Nelson. Amy’s business was founded in 2017 to create an inclusive community space for women. Despite rapid growth and raising $30 million in venture capital, the COVID-19 pandemic forced Amy to shut down coworking spaces and pivot the business model. She openly shares the emotional and financial toll of layoffs in the business, amid very public and complex legal battles that involved Amy’s husband and Amazon.
Through perseverance, Amy reimagined The Riveter to focus on digital events, newsletters, and mentorship programs to find impact through reinvention. Amy’s conversation with Lindsay highlights the impact of community and staying true to one’s mission, even in the face of extreme adversity. 
Quotes
“When I was going through hell, I found a community in my own hell. What I mean by that is, just like when The Riveter was scaling, I built a community around other women raising money who were in similar situations. When everything went to hell, I found people who were in the same spot, I made friendships, sought advice, and found someone to talk to.” (25:16 | Amy Nelson) “I decided to do what I was good at, which is help women through pivots, and just share with them every single piece of knowledge I have gathered along the way. Because not only have I lived the pivot, but I have studied everything about how we do this, and how we build an audience, and how we share our story. And I have built an incredible network of incredible women.” (27:32 | Amy Nelson) “I am a collector of people and I am constantly seeking out people to talk to. When I want to understand something, I go to the experts. And I do that in all areas of my life.” (30:20 | Amy Nelson) “Do not be afraid of failing, embrace it. Because if you aren’t failing, you’re just not thinking big enough. Failure is okay. Go pick up the pieces and keep going. It would be quite a boring life if you never failed at anything.” (36:48 | Amy Nelson) 
Connect with Amy Nelson:
http://www.instagram.com/amy_k_nelson
http://www.instagram.com/theriveterco
Grab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Connect with Lindsay Pinchuk and Dear FoundHer.
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“We didn’t care about cleaning products. We didn’t set out to sell soap,” says Kelly Love. She, her best friend Allison Evans, and Allison’s aunt Marilee Nelson, co-founded Branch Basics with a different mission in mind. “We believed there was a need for truly safe products, and we knew we had built a platform to share this crucial information,” they explain. Their goal was not just to sell soap but to transform lives through Branch Basics.
In this episode, they join Lindsay Pinchuk to discuss their journey from near closure to a $40 million revenue DTC business, driven by a mission to educate and empower people to live healthier lives. They share their experiences with harmful chemicals, which led them to create toxin-free, sustainable products and prioritize transparency and quality. 
Despite major setbacks, their commitment to their mission and community support fueled their success.
Allison, Kelly, and Marilee’s story is a testament to the impact of living authentically and creating products that truly make a difference in people’s lives.
Quotes
“Our products have always been a vehicle for educating and creating a community, which is why we’ve sold direct to consumer for several years. We really want to have that community relationship.” (10:01 | Allison Evans)“Human health is our number one goal. We put human health above everything, but efficacy is right behind it.” (32:28 | Allison Evans)“Know your strengths. Know that when your pie is bigger, your piece is smaller, but you’d rather have a smaller piece of a bigger pie. People who hold on too tightly to their equity and pride, refusing to admit when they need help, are making one of the biggest mistakes.” (38:55 | Allison Evans) “Test and learn. Just start doing whatever your idea is. Start on a small scale with a minimum viable product. Don’t worry about proving scalability before you even prove the concept. Get as much feedback as you can in those early days and don’t hold yourself back, either from perfection or from thinking, ‘How am I going to scale this and reach everyone?’” (45:42 | Kelly Love) 
Connect with Allison Evans and Kelly Love:
https://www.instagram.com/branchbasics/

Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.

Podcast production and show notes provided by HiveCast.fm


Hosted on Acast. See acast.com/privacy for more information.

“It doesn’t feel like a chore,” says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn.
Pam and Jenn delve into the operational aspects of their business, sharing practical steps like forming an LLC and hiring a publicist, and emphasize the importance of authenticity and relatability in their content. They touch on challenges like time management, given Jenn’s role as a Peloton instructor, and highlight their strategy of Sunday planning sessions to stay organized.
Monetization through brand deals and genuine product recommendations has been key to their success, building trust and a loyal following. Pam and Jenn’s journey underscores the value of starting small, staying true to oneself, and not being deterred by negative feedback.
This episode of Dear FoundHer… celebrates Pam and Jenn’s achievements and their balanced approach to their side hustle, offering listeners inspiration and practical advice for starting their own ventures.
Quotes
“That’s how I really do live my life—in the moment, positive. We all have so much to be thankful for. And we are really just blessed. I really do feel that. And we want people to tune in and feel that from us.” (17:19 | Pam Sunshine & Jenn Sherman)“I’m a researcher. I’m also very type A. A little, maybe, controlled to control freak, but I prefer to be referred to as a leader. I don't know how to do everything, but what I know how to do, I do well.” (19:14 | Pam Sunshine)“Take baby steps and you’ll figure it out. Don’t let starting a business overwhelm you. Go with your gut. If you feel strongly about something, try it. Get comfortable being uncomfortable.” (21:37 | Jenn Sherman & Pam Sunshine) 
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
Connect with Lindsay Pinchuk and Dear FoundHer.
Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“We kind of knew we were onto something and we decided we were just going to come on and be ourselves,” says Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they’ve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Quotes

“We’re going to talk about what it feels like to be in our mid-fifties, trying to live our best life. We love fashion. We love beauty. We love food. We’re moms… I know this word is obviously overused. We are authentic. Like a hundred percent is what you get.” (10:51 | Jenn Sherman & Pam Sunshine)“I needed an outlet for things that made me happy. And one of the things that always made me happy is friendships, socialization, and 38 years of being best friends with someone we met before kids, before husbands, when it was just us. And we just go back to that.” (12:17 | Pam Sunshine)
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.