232 episodes

Dear FoundHer... is a twice weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Subscribe now so we can build our businesses together each and every week. 
Hosted on Acast. See acast.com/privacy for more information.

Dear FoundHer..‪.‬ Lindsay Pinchuk

    • Business
    • 4.9 • 206 Ratings

Dear FoundHer... is a twice weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Subscribe now so we can build our businesses together each and every week. 
Hosted on Acast. See acast.com/privacy for more information.

    Look for the Helpers: How Asking for Help the RIGHT Way Can Catapult Your Business

    Look for the Helpers: How Asking for Help the RIGHT Way Can Catapult Your Business

    "Knowing when to ask for help will play a key role in your growth and ultimately in your success." ---Lindsay Pinchuk
    Look for the helpers. This is a notion that doesn’t just apply to catastrophic situations, but to business as well. And whether you’re just getting started, a year in or five years in—knowing when to ask for help will play a key role in your growth and ultimately your success. 
    Today's conversation discusses the importance of not only asking for help in business, but it also provides examples of how to find and utilize helpers. The key takeaway is that asking for help can lead to growth and success in your business.

    Takeaways
    Don't be shy to ask for help in your business.There are people out there who are willing to help you, especially other business owners.Different types of helpers include task-oriented helpers, brand awareness helpers, mentors, and those who can provide marketing assets.You can find helpers within your network, family and friends, your brand's community, and your target community.
    ICYMI: Grab my JumpStart Your Business Blueprint from last week's episode:
    https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
    Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
    If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
    If you know a FoundHer... we should meet, please tell her to share her story with us here.
    Don't forget to follow along @dearfoundher and @lindsaypinchuk.

    Hosted on Acast. See acast.com/privacy for more information.

    • 14 min
    How Sharing Her Story Led to Thousands of Sales to the Right Customers, with Dana Lynn Kaye, Founder of Devotion Nutrition

    How Sharing Her Story Led to Thousands of Sales to the Right Customers, with Dana Lynn Kaye, Founder of Devotion Nutrition

    While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.
    Dana discusses leveraging her family’s background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.
    Quotes
    “Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn’t do that. I couldn’t do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)“I kept quality and people saw that. It’s paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that’s too expensive for me.’ Okay, it’s not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye)  
    Connect with Dana Lynn Kaye:
    http://www.instagram.com/danalynnkaye
    http://www.instagram.com/devotionnutrition

    30+ Ideas for Partnerships: https://lindsaypinchuk.myflodesk.com/eaf29325-febb-4f33-8137-2bc1fbbe4fd5
    RSVP for Dear FoundHer... Live: http://www.dearfoundher.com/events
    If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
    Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
    https://www.lindsaypinchuk.com/mmsspring2024
    If you know a FoundHer... we should meet, please tell her to share her story with us:
    https://form.jotform.com/230008245758152
    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
    Podcast production and show notes provided by HiveCast.fm

    Hosted on Acast. See acast.com/privacy for more information.

    • 39 min
    11 Steps to Take When Starting Your Business

    11 Steps to Take When Starting Your Business

    You have to start somewhere—and this week alone Lindsay Pinchuk was asked by FIVE PEOPLE: I have an idea for a business, how do I get started?
    So she's dedicating today’s conversation to giving you tangible steps that you can take to get going. And even if you’ve started, this is a great place to listen and learn and make sure that you have dotted all of your I’s and crossed all of your t’s.
    You will talk away with eleven tangible steps that will get your business off the ground, and will lay the foundation of what's to come. Start here. LFG...
    You can also make sure to grab the guide that goes along with this episode here:
    https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
    Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
    If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
    If you know a FoundHer... we should meet, please tell her to share her story with us here.
    Don't forget to follow along @dearfoundher and @lindsaypinchuk.


    Hosted on Acast. See acast.com/privacy for more information.

    • 21 min
    Creating an 8-Figure Solution to Help Get More Sleep, with Kathrin Hamm, Founder of Bearaby

    Creating an 8-Figure Solution to Help Get More Sleep, with Kathrin Hamm, Founder of Bearaby

    Kathrin Hamm, originally an economist at the World Bank, turned her chronic insomnia into an opportunity by creating Bearaby, a thriving business centered around a unique product: a weighted blanket made entirely from organic materials, without plastic beads. Her journey involved overcoming skepticism from manufacturers and the complexities of introducing a new, sustainable product category to the market. Kathrin's determination led to a brand that epitomizes comfort and eco-friendliness.
    Using Bearaby’s direct-to-consumer model, Kathrin leveraged user-generated content and established key retail partnerships with major players like Nordstrom and West Elm, helping to expand Bearaby’s market presence and confirming consumer demand for eco-friendly, health-centric products.
    Kathrin discusses the crucial role of community and networking in her entrepreneurial journey. Connecting with other founders and mentors provided the support and insights needed to navigate the challenges of startup life. This sense of community is something Kathrin believes all entrepreneurs should tap into to drive their businesses forward.
    Quotes
    “It was really a lot of Googling, a lot of reaching out to people, building that network early on. As a first time founder and someone who wasn’t in that field before, I didn’t have a lot of contacts. So for someone to start thinking about the business, think about who you know and who you can reach out to and build that network early.” (14:23 | Kathrin Hamm) “I was in my mid-thirties and people thought I’m crazy to quit a solid job and then start selling blankets on the internet. I think it’s never too late to start, especially if you’re passionate about something. Give it a year. Don't look back. And if it doesn’t work out, you will have a great learning experience.” (37:43 | Kathrin Hamm) 
    Connect with Kathrin Hamm:
    Instagram: http://wwwinstagram.com/mybearaby
    Grab Lindsay's e-book, The Partnership Blueprint: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
    Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
    https://lindsaypinchuk.myflodesk.com/fedimy6g3b
    If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
    Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
    https://www.lindsaypinchuk.com/mmsspring2024
    If you know a FoundHer... we should meet, please tell her to share her story with us:
    https://form.jotform.com/230008245758152
    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Podcast production and show notes provided by HiveCast.fm

    Hosted on Acast. See acast.com/privacy for more information.

    • 41 min
    How to Price Your Product or Service?

    How to Price Your Product or Service?

    On Tuesdays episode of Dear FoundHer, Suzanne Sitrin, Founder of Blue Birch Consulting talked about your offer and knowing how to price your product or services. Today, Host, Lindsay Pinchuk continues the conversation, sharing with you some of the tips she uses my own clients and for herself when shaping an offer that sticks.
    Takeaways
    Write out all the tasks involved in the job and estimate how long it will takeUse your desired hourly rate to set a retainerHave a low-end price in mind for negotiationFocus on the one or two things you excel at and be known for something specificSimplify your process and use templates to create proposalsUnderstand your target customer and speak their languageTest your offer and make changes as neededStay true to your valuesShare your offer regularly
    Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
    Sign up for our newsletter and never miss an offer again
    If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
    If you know a FoundHer... we should meet, please tell her to share her story with us here.
    Make sure you connect with both @lindsaypinchuk and @dearfoundher on Instagram!

    Hosted on Acast. See acast.com/privacy for more information.

    • 18 min
    The Guiding Principles of Building Your Own Service Based Business from Scratch, with Suzanne Sitrin, Founder of Blue Birch Consulting

    The Guiding Principles of Building Your Own Service Based Business from Scratch, with Suzanne Sitrin, Founder of Blue Birch Consulting

    Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships.
    Suzanne’s insights into pricing are particularly valuable—she discusses how understanding the scope of work, aligning with market rates, and standing firm in negotiation talks are key to developing a successful pricing strategy.
    Suzanne also shares her future goals, which include expanding her role in leadership development and exploring opportunities like speaking engagements and board positions. She emphasizes the importance of aligning with a clear vision and mission, yet staying adaptable to the ever-changing business environment.
    Quotes
    “Successful organizations recognize that if [they] don't invest in people, it doesn't matter what [they] are here to try to do, [they] will not be successful in accomplishing it. So I help organizations place value in people, build leaders, individual leaders and leadership teams to really help optimize the people within an organization.” (16:23 | Suzanne Sitrin) “Anytime you’re in business for yourself, it's feast or famine. You eat what you kill. All those expressions that people talk about. And anyone who knows me and has worked with me knows that I would go through this cycle of I'd be so incredibly busy. And I'd almost be stressing about how I could find enough time in the day to get what I need to get done. And then, that project would inevitably end, as projects do.” (20:13 | Suzanne Sitrin) “I have this passion about longevity and kind of researching what makes a meaningful, purposeful life. And it is to feel purposeful and connected and have a sense of community. Those are really important to me. I want to be intentional about continuing to carve the path that I want for myself at this stage of life. (48:25 | Suzanne Sitrin)
    Connect with Suzanne Sitrin:
    http://www.instagram.com/bluebirchconsulting
    http://www.bluebirchconsulting.com
    Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
    https://lindsaypinchuk.myflodesk.com/fedimy6g3b
    If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
    Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
    https://www.lindsaypinchuk.com/mmsspring2024
    If you know a FoundHer... we should meet, please tell her to share her story with us:
    https://form.jotform.com/230008245758152
    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Podcast production and show notes provided by HiveCast.fm


    Hosted on Acast. See acast.com/privacy for more information.

    • 52 min

Customer Reviews

4.9 out of 5
206 Ratings

206 Ratings

OneHungryMonkey ,

Don’t Miss A “ FoundHer”Episode!

My only regret is not meeting Lindsey years ago! I love every second of each episode — it’s like small business consulting — gratis! Our baking business is in its 14th year, and as a FoundHer I am still learning and am grateful for this resource. I can’t wait for the next episode. I recommend Dear FoundHer podcast without reservation!

LB Legal Creative ,

Fantastic podcast!

Lindsay is a natural, and I love listening to her podcast. What makes her so good is that she truly listens and responds to the things her guests say. It’s an actual conversation. Some podcasters can’t go off script- they have their list of questions and once their guest answers they’ll say “that’s awesome” and move right on. Not Lindsay! She always comes back to the messages her guests impart, it never feels stiff or awkward, and her episodes truly feel like you are chatting with girlfriends (albeit brilliant ones!) around a dinner table. I love listening to this show on long walks - it’s such an inspiring podcast for female founders!

GailBeM ,

Great tips

I’m so glad I found Lindsay and absolutely love, love, love her podcast. I’ve gotten so many gems of tips. A bonus is that she brings such fantastic energy to her podcast.

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