66 episodes

Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!

Dear FoundHer..‪.‬ Lindsay Pinchuk

    • Business
    • 5.0 • 83 Ratings

Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!

    Building a 20-Year Old Empire Upon Word of Mouth Marketing, with Mahisha Dellinger, Founder of CURLS

    Building a 20-Year Old Empire Upon Word of Mouth Marketing, with Mahisha Dellinger, Founder of CURLS

    “We went where she was,” explains Mahisha Dellinger of the marketing strategy that built CURLS, an organic hair product line she founded 20 years ago.  This was the strategy Mahisha used to launch her brand and grow it through a DTC model before it was one of the first four brands to launch the ethnic hair category in Target.  Word of mouth spread and a customer base was built that doubled as a data source. Today, ambassadors across the country are still dispatched to concerts and comedy shows to hand out samples. Even with social media, nothing beats a boots on the ground approach.

    In addition to CURLS, which is available in over 400,000 stores, Mahisha runs the Black Woman Making Millions Academy, which is set to help 25,000 Black female-owned businesses with over 450 million dollars of free resources. She knows good mentorship is priceless, and Mahisha is determined to return the favor to other Black women who encounter obstacles in the business world. If you plant good seeds, she says, you will always yield good crops.

    There is nothing quite as strong as the force of word of mouth marketing. Join the conversation to hear how Mashisha built her business from the ground up, what’s next for both of her ventures, and the two words she had for her former boss who once subjected her to racism prior to CURLS became a phenomenon.

    Quotes

    • “I knew that once you tried it, you would love it. So, a substantial marketing budget toward samples is important when you’re product based.”(8:41-8:51 | Mahisha)

    • “Whatever you put out there is what you get back and you get it ten-fold. I believe in planting good seeds and harvesting.” (30:54-31:04 | Mahisha)

    • “Don’t wallow in what you don’t have, or your disadvantage, or whatever obstacles you have. Use that to propel you to drive forward. That’s what I did.” (35:29-35:41 | Mahisha)

    • “Please hear me when I say, failing to plan is planning to fail. You have to make sure you create a robust business plan. You have to have that road map. If you don’t have a road map to success, how are you going to get there?” (37:32-37:50 | Mahisha)

    Connect with Mahisha Dellinger:

    Instagram Mahisha | https://www.instagram.com/mahisha_dellinger/

    Instagram Curls | https://www.instagram.com/curls/

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consult.

    You can also:

    • Take Lindsay's FREE 7-Day Social Media Challenge

    • 5 Tips and Tools to Set Up Your Business

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    • 41 min
    Creating a Product to Support Your Mission with Sascha Mayer, Co-Founder and CEO of Mamava

    Creating a Product to Support Your Mission with Sascha Mayer, Co-Founder and CEO of Mamava

    “Something that really bothered me,” says Sascha Mayer, Co-founder and CEO of Mamava, “was the invisibility of this human function that many of our population deals with.” As a new, breastfeeding mother, Sascha found herself struggling to balance a busy job with a milk pumping schedule. It’s a cumbersome, time-consuming, and emotionally demanding process, requiring privacy that isn’t afforded by the average bathroom stall. Already a successful designer, she co-founded Mamava, which today is over 3,500 freestanding lactation suites across the United States, as well as an accompanying app showing where to find them. Moms go everywhere, and being a mission-oriented service, Mamava is determined to follow by appearing in schools, hospitals, and, of course, office buildings. Their mission is the north star that continues to guide the business.

    More relevant than ever in a post-pandemic era, the suites provide a safe, sanitary space for women to not only feed, but take their time doing what Sascha calls “an invisible third job.” It’s not something one would consider when they were designing a facility if they hadn’t done it themselves, and so it also helps new mothers feel seen.

    August is National Breastfeeding Month, and we're celebrating Mamava and the supportive resources they provide new moms, as well as what's next for this incredible brand. 

    Quotes


    “Like all great entrepreneurial stories, my business came from personal experience and wanting to solve a problem.”(5:35-5:41 | Sascha)
    “One of the challenges and the greatest things about Mamava that I don’t think we were honestly prepared for is that moms go everywhere. So the solution is needed everywhere. And because we’re mission-oriented, we say ‘yes’ everywhere.”(13:21-13:36 | Sascha)
    “I firmly believe that when you put your ‘why’ and your mission first, that the bottom line escalates and follows.” (31:02-31:10 | Lindsay)
    “Mission is just good business. Especially as someone who hadn’t operated a big company before with manufacturing and so on, if you have that North star, it really helps you make decisions.” (34:59-35:13 | Sascha)
    “Absolutely mission, for me, is the most important thing…and that also goes for the mom community as well.” (31:47-32:29 | Sascha)

    Connect with Sascha Mayer:

    Instagram | http://www.instagram.com/mamava_vt

    Website | https://www.mamava.com/

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    You can also:

    •Have today's takeaways sent to your inbox, AND learn something new to grow your business each week.  

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    • 41 min
    Important Entrepreneurship Lessons from the First Year of Her Second Pivot with Dear FoundHer... host, Lindsay Pinchuk

    Important Entrepreneurship Lessons from the First Year of Her Second Pivot with Dear FoundHer... host, Lindsay Pinchuk

    It's been exactly a year since Dear FoundHer... host, Lindsay Pinchuk, exited the corporation who bought the company she founded.  In this episode, Lindsay celebrates the last year having no regrets and knows that she is exactly where she is supposed to be. Today, Lindsay shares with our community: 


    How she made the decision to leave. (3:06)
    The first step she took after her exit. (10:19)
    How she launched her consulting and coaching business and the difference between the two. (14.30)
    How the launch of the Dear FoundHer... podcast impacted her business. (16:20)
    Her exact approach to building your community. (24:30)
    Knowing when to make a shift or change in your business. (28:05)
    The importance of knowing your product and how you can position it correctly. (27:02)
    Understanding where, when and how to reinvest in your business. (32:30-35:20)
    Her proudest moments over the last year.  (35:30)
    Her greatest achievement she wants to celebrate with you from the first year of her second pivot.  (38:20)

    Sign up for Lindsay's newsletter to learn something each week to help you grow your business AND to get today's top takeaways sent straight to your inbox. 

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    You can also:

    • Take Lindsay's FREE 7-Day Social Media Challenge

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk



    Use code FoundHer for 50% off your first month with both HiveCast and Fireside small business services mentioned in today's episode. 

    Podcast production and show notes provided by HiveCast.fm

    • 44 min
    How I Built a Community of Support for Female Founders, with Jaclynn (Jax) Brennan, Founder of Fyli

    How I Built a Community of Support for Female Founders, with Jaclynn (Jax) Brennan, Founder of Fyli

    “Fyli stands for ‘tribe’ in Greek and ‘family’ in Latin,” explains Jaclyn “Jax” Brennan, founder of Fyli, a private support network for female founders. Just as the U.S. locked down, Jax acted as a conduit for connection, reaching out to every mastermind she knew to create 150 online masterclasses, and offered them to beginner founders at no cost. Fyli soon evolved into its current model, and when collaborating with new businesses, Jax asks herself not only how they align with her mission, but what she can offer them. Leading with an abundance mentality means recognizing that there is room for everyone, and the more people who elevate a vision, the better the results.

    Certain boundaries are crucial, though. Your own community should hold you accountable to the boundaries you’ve set for yourself. Young women need to make ‘intentional asks’ for what they want. Keep your expectations realistic. Success doesn’t happen overnight.

    Join the conversation to find out why the word ‘no’ shouldn’t hurt, how to execute a partnership properly and to hear what Fyli does to help find you support even if their network isn't for you. Don't miss this episode that every female entrepreneur should get in on. 

    Quotes

    • “When we all bring our best to the table together we move mountains.” (7:30-7:34 | Jax)

    • “When you are a startup founder, you can’t expect to take a salary in Year 1, 2, or even 3. It takes time to build. If you come from an abundance mindset and you have a plan and strategy, step-by-step is how you get there. It doesn’t happen overnight.” (18:21-18:39 | Jax)

    • “The way I approach partnerships now is ‘How do we both win?’ The most important thing to know when building a partnership is their win. Of course, they care about what you want, but it’s really about what they want and what success looks like to them." (22:11-22:27 | Jax)

    • “The power of saying ‘No,” and respecting your time and your boundaries when you’ve got to put blinders on, because there are only a certain amount of hours in a day, it’s hard. But it’s something we need to talk more about.”(26:11-26:23 | Jax)

    • “You have to show up to a partnership ready to give and deliver.” (22:38-22:45 | Jax)

    Connect with Jaclynn (Jax) Brennan:

    Instagram | http://www.instagram.com/jaclynnbrennan

    Website | http://www.fylitribe.com



    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    You can also:

    • Take Lindsay's FREE 7-Day Social Media Challenge

    • 5 Tips and Tools to Set Up Your Business

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk



    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    • 37 min
    How Press Can Impact Your Launch, with Elizabeth Rees Founder of Chasing Paper

    How Press Can Impact Your Launch, with Elizabeth Rees Founder of Chasing Paper

    “People want to be your advocate. They want to be your helper,” assures Elizabeth Rees, Founder of Chasing Paper, a company that pioneered removable wallpaper. As the third-generation in a family printing business, Elizabeth saw a need for peel-and-stick wallpaper made of traditional materials, designed with original imagery. Without a PR or marketing team, she networked relentlessly, attending every dinner and coffee meeting she could. She researched the top 50 women’s magazines and personalized her communication with editors and reporters. Most importantly, Elizabeth sent an email introducing her product and explaining her vision to everyone she knew. This network quickly spread the word, which ultimately led to a writeup in a major design blog, and a huge surge in sales early on.

    So much press at once can be overwhelming if a new business isn’t prepared to meet the response. But as Elizabeth explains, no business is perfect right away. Receiving the same questions or complaints repeatedly from new customers presents an opportunity to address issues you’ve overlooked. Always to listen to your customers, and to be consistent in all of your efforts.

    At the end of the day, one of the best ways to launch your business is to spread the word. Meet Elizabeth and learn how she deals with supply chain issues, the value of keeping your team lean, and the myth of overnight success.

    Quotes

    • “With those two things, a thoughtful design and a high quality product, we were off to the races.” (6:35-6:43 | Elizabeth)

    • “Truly, sending an email is probably the most important thing you do.” (16:24-16:27 | Elizabeth)

    • “There’s just no way that you can build a perfect business right away. Once you can get over that, you can recognize that what it’s about in the beginning is how quickly you can shift, how quickly you can pivot, how quickly you can make small adjustments to be more in line with what your customer is asking you to do.” (20:26-20:45 | Elizabeth)

    • “You have to share your story over and over again, because when you share it, other people will start sharing it for you.” (26:33-26:40 | Lindsay)

    • “Business is hard 70% of the time. I think people like to think that it’s the opposite, that it’s easy and fun and whatever. But when you have those successes and you have those days where something is really good, really memorialize them.” (47:40-47:58 | Elizabeth)

    Connect with Elizabeth Rees:

    Instagram | http://www.instagram.com/chasingpaper

    Website | http://www.chasingpaper.com



    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    You can also:

    • Take Lindsay's FREE 7-Day Social Media Challenge

    • 5 Tips and Tools to Set Up Your Business

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk



    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    • 52 min
    JFDI: Motivating yourself to Just F*ing Do It with Jenn Sherman from Peloton

    JFDI: Motivating yourself to Just F*ing Do It with Jenn Sherman from Peloton

    “What’s the worst that can happen?” Jenn Sherman asked herself when she sent an email to John Foley, who was looking for people to join his new company called Peloton. She thought the last thing anyone in the youth-obsessed fitness industry would want was a 40-something mother of two. She and John hit it off instantly, and soon she became Peloton’s original  instructor. The Peloton community is equally drawn to her warm, approachable nature, and her willingness to show that she isn’t perfect. The resulting fame has its challenges, but it's far outweighed by her blessings.

    Jenn never expected to have a second career. She simply fell in love with “spinning.” It combined her two competing obsessions: exercise and music. The rest was putting one foot in front of the other. She encourages anyone who feels stuck in life to JFDI (Just F***ing Do It).

    Living the life of your dreams is closer than you’d ever imagine, you just have to take a chance on yourself. Join Jenn and Lindsay in conversation to hear the difference between a big connection and a big following, living a life unexpectedly in the public eye, and Jenn’s eternal love for Rob Lowe.

    Quotes

    • “I didn’t have to create a brand, this was the brand: very into pop culture, music, all things happening in the world, very much like a talk show kind of vibe. That’s kind of the personality that I am.” (31:03-31:24 | Jenn)

    • “The one piece of Peloton that I’ve gotten used to but I am still not comfortable with is this public piece, honestly.  I’ve taken some missteps at Peloton. I’ve said the wrong thing or done the wrong thing– I’m human– and I was not prepared for the onslaught of what happens.” (34:40-35:11 | Jenn)

    • “I’ve just tried to keep some things for my family and not have everything be out there, but for the most part, this Peloton journey has brought me so many blessings that I don’t even feel comfortable complaining.” (38:07-38:33 | Jenn)

    • “It’s so meaningful to me to be able to show my kids that I could do this. At 40 years old, playing tennis and meeting my girlfriends for lunch just isn’t cutting it anymore. I want to do something. What am I good at? What do I love? Let me do this. Let me give it a shot.” (40:13-40:31 | Jenn)

    Connect with Jenn Sherman:

    Jenn Instagram | https://www.instagram.com/pelotonjenn/

    Peloton Instagram | http://www.intagram.com/onepeloton

    Peloton Website | https://www.onepeloton.com/

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consult.

    You can also:

    • Take Lindsay's FREE 7-Day Social Media Challenge

    • 5 Tips and Tools to Set Up Your Business

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    • 56 min

Customer Reviews

5.0 out of 5
83 Ratings

83 Ratings

Kathryn Janicek ,

Thank you for creating this! Love, a FoundHER

This podcast is like having a business advisor, fractional CMO, cheerleader, coach, consultant, sister, and a warm hug… all in one.

What an incredibly smart community of women you’ve interviewed so we can all learn from.

Thank you!
Love,
A FoundHER

ZUCK MOM ,

#JFDI

What a fantastic interview! Thank you so much for sharing! Been a JSS rider since March 2017! Love her!

Shari820 ,

JSS interview

This interview was amazing. As an OG I was one of those initial riders that used to sit with Jenn in the lobby and kibbitz. Job well done Lindsay! #Shaz

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