How I Built This with Guy Raz

Wondery
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  • BUSINESS
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How I Built This with Guy Raz

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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

  1. NOV 27 • WONDERY+ EARLY ACCESS

    Advice Line with Norma Kamali of Norma Kamali

    Iconic fashion designer Norma Kamali joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Norma shares her take on balancing a strong creative vision with the financial realities of building a worldwide brand. First we meet Ahmed in the U.K,, who’s refining a narrative for his eyeglass store concept in hopes of attracting investors. Then Bob in Chicago, who wants to change how people view lunch with his fast casual soup restaurants. And Adreana in Sacramento, who’s wondering if outside investment is the best way to scale her inclusive activewear business. Thank you to the founders of Cambridge Spectacle Company, Sunny Bowls and the Love Her Shop for being part of the show. If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Norma Kamali’s founding story as told by Norma on the show in 2021. This episode was produced by Kerry Thompson. It was edited by John Isabella. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.

    50 min

  2. NOV 25 • WONDERY+ EARLY ACCESS

    Noosa Yogurt: Koel Thomae

    In a small beach town on Australia’s sunshine coast, Koel Thomae tasted a yogurt that would change her life: creamy, infused with honey and piquant with passion fruit, it became an obsession–something she was determined to recreate in her adopted home of Boulder, Colorado. With no knowledge of dairy, Koel forged an 8,000 mile partnership between the Australian yogurt-makers and a Colorado dairyman. Noosa Yoghurt faced a near-death experience as the founders scrambled to meet the pace of demand; but by 2018, the brand was available in 25,000 stores, with over $200M in sales. Today, the company is owned by the food conglomerate Campbell’s. This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. It was edited by Neva Grant with research from Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.

    1h 7m

  3. 3 DAYS AGO

    Advice Line with Chris Ruder of Spikeball

    Spikeball founder and CEO Chris Ruder joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Chris shares an early-days strategy that ended up revealing surprising intel about his core customers. First we meet Jimmy in California, who’s wondering how to find passionate managers as he scales his chain of parkour gyms. Then Cindy in Massachusetts, who’s looking to expand her running brand beyond its niche with a new product. And Nigel in New York, who’s poising himself for a comeback after his Rockaway Beach surf shop went under last year. Thank you to the founders of Freedom in Motion Gym, Pen and Paces, and Station RBNY Surf Shop for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Spikeball’s founding story as told by Chris on the show in 2023. This episode was produced by Sam Paulson, who also composed the music. It was edited by John Isabella. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    49 min

  4. 6 DAYS AGO

    Athletic Brewing Company: Bill Shufelt

    Bill Shufelt founded Athletic Brewing Company to re-invent non-alcoholic beer, but quickly learned that brewers didn’t want to make it, stores didn’t want to sell it, and potential customers didn’t want to buy it. The NA beer that already existed was outdated and foul-tasting, but Bill was convinced that if he could make a good-tasting brew, it would appeal to a growing cohort of people who wanted to enjoy beer without getting buzzed. For a while, Bill’s wife was the only person who supported him, but he eventually found an innovative brewer, and a winning strategy of sampling the beer at athletic events. Today, the company is valued at $800 million and Bill believes they’re just getting started. This episode was produced by J.C. Howard, with music by Ramtin Arablouei Edited by Neva Grant, with research help from Katherine Sypher. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 4m

  5. NOV 14

    Advice Line with Gary Hirshberg of Stonyfield

    Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Gary explains how a social mission can be a competitive advantage for a consumer product. First we meet Cate in Oregon, who’s trying to figure out the best way for her leather goods company to stop cow hides from going to waste. Then Jamie in Santa Barbara, whose gourmet vegan camping meals are speaking to a customer demographic she wasn’t expecting. And Dianna in the Bay Area, who’s ready to hire a right hand for her seeded cracker company but isn’t sure where to look. Thank you to the founders of Range Revolution, Poe & Co. Folk Foods, and Cult Crackers for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Stonyfield’s founding story as told by Gary on the show in 2017. This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    45 min

  6. NOV 12

    Listen Now - REDACTED: Declassified Mysteries with Luke Lamana

    Behind the closed doors of government offices and military compounds, are hidden stories and buried secrets from the darkest corners of history. Each week, Luke Lamana, a Marine Corp Reconnaissance Veteran, pulls back the curtain on what once was classified information exposing the secrets and lies behind the world’s most powerful institutions. From the hitmakers at Wondery and Ballen Studios, we bring you REDACTED: Declassified Mysteries with Luke Lamana. The stories are real, and the secrets are shocking. Listen Now: http://wondery.fm/REDACTED See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    7 min

  7. NOV 11

    Boll & Branch: Scott and Missy Tannen

    Scott and Missy Tannen knew nothing about bed linens when they dreamed up the idea of launching a bedding company, but that didn’t stop them from setting ambitious goals: super soft sheets, 100% organic cotton, and a supply chain that was traceable from end to end. Thanks to an article in the Wall Street Journal and a $2 million advertising bet on The Howard Stern Show, Boll & Branch grew rapidly, but also faced crippling cash crunches, forcing the Tannens to scramble for loans and borrow against their own home. Today, Boll & Branch is one of the most popular luxury linen brands in the U.S., with over $200 million in revenue.  This episode was researched and produced by Katherine Sypher, with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Robert Rodriguez and Gilly Moon. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 9m

  8. NOV 7

    Advice Line with Brian Scudamore of 1-800-GOT-JUNK?

    1-800-GOT-JUNK? founder and CEO Brian Scudamore joins Guy on the Advice Line where they answer questions from three early-stage founders.   First we meet Theresa in Denver, who’s wondering if she should diversify her edible flower products or double down on a core offering. Then Jake in Los Angeles, who’s seeking clarity on his customizable skincare brand’s target customer. And Theo near Sacramento, who wants to nail a second attempt at drastically scaling up his live poultry sales company. Thank you to the founders of Flouwer Co., Notion Skincare, and Fox & Hen Fine Poultry Co. for being a part of our show.  If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to 1-800-GOT-JUNK?’s founding story as told by Brian on the show in 2017.  This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min
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4.7
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29,338 Ratings

About

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

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