How I Built This with Guy Raz

Wondery
  • 4.7 (29K)
  • BUSINESS
  • UPDATED WEEKLY
How I Built This with Guy Raz

Listen to new episodes early & ad-free.

$5.99/mo or $44.99/yr after trial

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

  1. MAR 13 • WONDERY+ EARLY ACCESS

    Advice Line with Jenn Hyman of Rent The Runway

    Rent the Runway co-founder and CEO Jenn Hyman joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jenn’s take on how letting go of ego helps business leaders stay in the game. First, we meet Sara near Cape Cod, who’s wondering how much her customers actually value local artisans making her apparel. Then Carrie from New York, who’s trying to unlock seven-figure revenue to attract investors to her active haircare brand. And finally, fellow New Yorker Chabella talks with Jenn about raising capital for her sustainable fashion brand. Thank you to the founders of Easkey Right, Swair Hair, and Chabella for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Jenn tell the story of how Rent the Runway was founded during her first visit to the show back in 2017. This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

    46 min

  2. MAR 10 • WONDERY+ EARLY ACCESS

    SpotHero: Mark Lawrence

    After racking up thousands of dollars in fines, Chicago roommates Mark Lawrence and Jeremy Smith figured there had to be an easier way to park. So in 2011, they launched SpotHero as a peer-to-peer service, where people who lived near Wrigley Field might rent out their driveway on a game night. But that strategy wasn’t scalable, so SpotHero soon partnered with garages to sell excess inventory. Over the years, the startup faced intense pressure from investors to expand quickly and copy whatever the competition was doing. But Mark insisted on slow, strategic growth, and today, SpotHero is one of the largest digital parking platforms in North America, servicing about 300 cities. This episode was researched and produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Neva Grant. Our engineers were Kwesi Lee and Patrick Murray. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

    1h 8m

  3. 2D AGO

    Advice Line with Alberto Perlman of Zumba

    Zumba co-founder and CEO Alberto Perlman joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Alberto’s take on the value of partnerships for growing brands — and why entrepreneurs should say ‘yes’ more often. First we meet Stefanie in Michigan, who’s looking for the smartest route to raise capital for her non-slip workout shoes. Then Jack in New Hampshire, who wants to broaden the appeal of his protein powders for sensitive stomachs. And Peter in Colorado, who needs help evaluating which opportunities to chase for his plant-based ski wax. Thank you to the founders of Barreletics, Drink Wholesome, and mountainFLOW for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Zumba’s founding story as told by Alberto and his co-founder Beto on the show in 2017. This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    49 min

  4. 5D AGO

    PayPal: Max Levchin (June 2022)

    During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as The PayPal Mafia—and Max Levchin was one of the leaders. A computer genius from Soviet Ukraine, Max joined Peter Thiel, Elon Musk, Reid Hoffman and others as they grew PayPal into a massively successful online payment service. Along the way, they encountered almost every start-up challenge imaginable, including the emotional ouster of Elon Musk as CEO. After PayPal was acquired by eBay in 2002, Max couldn't sit still, so he launched a startup lab that eventually led to another successful fintech company: Affirm. This episode was produced by Alex Cheng with music by Ramtin Arablouei. Edited by Neva Grant, with research from Claire Murashima. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 24m

  5. FEB 27

    Advice Line with Lyndon Cormack of Herschel Supply Co.

    Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers. Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursing shift—and now wants to expand to the lower 48. Thank you to the founders of Memory Lane Jane, Floordrobe, and SWOOP for being a part of our show.  If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Herschel Supply Co.’s founding story as told by Lyndon and his brother Jamie on the show in 2023. This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    46 min

  6. FEB 24

    Listen Now: Reclaiming with Monica Lewinsky

    Monica Lewinsky has been a major reference in pop culture since she was 24 years old when a scandal made her a household name overnight. Since then, she’s fought to redefine her reputation - and now, she's ready to encourage others to take back their power, too. On her new podcast "Reclaiming with Monica Lewinsky," Monica leads honest and wide-ranging conversations about what it means to write your own narrative. Each week, guests share how they've rediscovered purpose, rebuilt relationships, and redefined success after their most vulnerable moments. This is just a preview of Reclaiming with Monica Lewinsky. You can listen to the full episode wherever you get your podcasts, or here: Wondery.fm/ReclaimingWithMonicaLewinsky See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    7 min

  7. FEB 24

    Lenny & Larry’s Protein Snacks: Barry Turner

    When Barry Turner co-founded Lenny & Larry’s, the idea of selling a protein-packed breakfast muffin was practically unheard of: it was the early 1990’s, and protein-fortified food was not yet a thing. But when Barry was sidelined from a promising gig as an American Gladiator, he and his bodybuilding buddy Benny Graham decided to infuse baked goods with protein powder and sell them around L.A. Soon they were selling brownies, cookies, and cinnamon rolls, but mostly anonymously, as a white label business. Barry eventually sold the company, but returned years later to build the brand he’d always wanted, and to focus on one product, The Complete Cookie. Today a majority of Lenny and Larry’s belongs to Lion Capital, and the high-protein cookies—and other treats—can be found in over 30 countries worldwide. This episode was produced by J.C. Howard, with music by Ramtin Arablouei Edited by Neva Grant, with research help from Katherine Sypher. You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 5m

  8. FEB 20

    Advice Line with Ariel Kaye of Parachute Home (August 2024)

    Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps.  Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    51 min
See All (718)

Trailers

Shows with Subscription Benefits

  • You know those messages that you get all the time, the ones that pop up out of nowhere? They could be real, but something about them seems fishy. You likely dismiss these texts and emails as mere annoyances, thinking you’ve stopped some random stranger from ripping you off. But the shocking truth is, the person behind that message might be trapped inside a “scam factory” on the other side of the world and forced to scam others against their will. From Wondery, comes a new series about the brutal reality behind these operations, where one family discovers a horrifying truth: the only way out is to scam their way out. Follow Scam Factory on the Wondery App or wherever you get your podcasts. You can listen to episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/scam-factory/ now.

    • 4.0 (148)
    • TRUE CRIME

  • It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

    • 4.5 (92851)
    • TRUE CRIME

  • Hi, I’m Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human “truths” without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert. Follow Armchair Expert on the Wondery App or wherever you get your podcasts. Watch new content on YouTube or listen to Armchair Expert early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.com/links/armchair-expert-with-dax-shepard/ now.

    • 4.6 (66688)
    • COMEDY

  • The Strange, Dark & Mysterious delivered in podcast format. Follow the MrBallen Podcast on Amazon Music or wherever you get your podcasts. New episodes publish twice a week—every Monday and Thursday. Prime members can listen to new episodes 1-month early and all episodes ad-free on Amazon Music. Wondery+ subscribers can listen ad-free in the Wondery App or on Apple Podcasts.

    • 4.9 (26017)
    • TRUE CRIME

  • If you’re interested in unexpected conversations that go uncharted places, are remotely self-aware and like to laugh, then please join me as I continue to find my public voice on Reclaiming with Monica Lewinsky. (That’s me.) I will have honest, wide-ranging interviews with all kinds of people – recognizable names, regular folks, experts and friends – about what it means to reclaim what’s been lost or taken in the broadest sense. Every week, I’ll draw from my own unique experiences (like say, surviving a global scandal at 24 years old), and delve into the personal and often messy ways people find their way back to themselves. And because I love a good tangent, we’ll probably also touch on other stuff, too. Follow Reclaiming on the Wondery App or wherever you get your podcasts. Watch new episodes on YouTube, or listen to Reclaiming early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts, or Spotify.

    • 4.9 (472)
    • SOCIETY & CULTURE

  • Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

    • 4.8 (15710)
    • SPORTS

  • Something Was Wrong is an award-winning docuseries about survivors discovery, trauma, and recovery from crime and abuse.

    • 4.1 (24371)
    • TRUE CRIME

  • Two comedians look at a small town, what makes it tick, and a murder that took place there. In depth research, horrible tragedy, and the hosts' comedic spin on the whole thing. New episodes every Thursday!!

    • 4.9 (72135)
    • COMEDY

  • A daily podcast that revels in all things Bravo (and beyond!). Join Ben Mandelker and Ronnie Karam as they praise, ridicule, and eviscerate the Real Housewives, Below Deck, and whatever other crap Bravo throws at us. We mock because we love. Support us at www.patreon.com/watchwhatcrappens for bonus episodes, video recaps, and exclusive access to our Discord server. Listen to Watch What Crappens on the Wondery App or wherever you get your podcasts. You can listen to bonus episodes exclusively and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/watch-what-crappens/ now.

    • 4.8 (14806)
    • TV & FILM

  • Behind the closed doors of government offices and military compounds, are hidden stories and buried secrets from the darkest corners of history. Each week, Luke Lamana, a Marine Corp Reconnaissance Veteran, pulls back the curtain on what once was classified information exposing the secrets and lies behind the world’s most powerful institutions. From the hitmakers at Wondery and Ballen Studios, we bring you REDACTED: Declassified Mysteries with Luke Lamana. The stories are real, and the secrets are shocking.  Follow REDACTED: Declassified Mysteries with Luke Lamana on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting https://wondery.com/links/redacted/?ol=wnd~spot~ap~am now.

    • 4.5 (518)
    • HISTORY

  • The human body is a miracle. But when it’s not working, it can be the stuff of nightmares. On this new series from master storyteller MrBallen, we’re sharing medical horror stories and diagnostic mysteries that are surgically calibrated to make your blood run cold. From bizarre, unheard-of diseases and miraculous recoveries to strange medical mishaps and unexplainable deaths — you’ll never hear the phrase “heart-stopping” in the same way again. MrBallen’s Medical Mysteries is a first-of-its-kind collaboration between MrBallen and Wondery, the award-winning company behind Dr. Death. Follow MrBallen's Medical Mysteries on Amazon Music or wherever you get your podcasts. New episodes publish for free every Tuesday. Prime members can binge episodes 73-80 early and ad-free on Amazon Music. Wondery+ subscribers can listen ad-free--join Wondery+ in the Wondery App or on Apple Podcasts.

    • 4.7 (2133)
    • TRUE CRIME

  • The Cold War, Prohibition, the Gold Rush, the Space Race. Every part of your life - the words you speak, the ideas you share - can be traced to our history, but how well do you really know the stories that made America? We'll take you to the events, the times and the people that shaped our nation. And we'll show you how our history affected them, their families and affects you today. Hosted by Lindsay Graham (not the Senator). From Wondery, the network behind American Scandal, Tides of History, American Innovations and more. Listen to American History Tellers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting wondery.com/links/american-history-tellers/ now.

    • 4.6 (18088)
    • HISTORY

  • Every scandal begins with a lie. But the truth will come out. And then comes the fallout and the outrage. Scandals have shaped America since its founding. From business and politics to sports and society, we look on aghast as corruption, deceit and ambition bring down heroes and celebrities, politicians and moguls. And when the dust finally settles, we’re left to wonder: how did this happen? Where did they trip up, and who is to blame? From the creators of American History Tellers, Business Wars and Tides of History comes American Scandal, where we take you deep into the heart of America’s dark side to look at what drives someone to break the rules and what happens when they’re caught. Hosted by Lindsay Graham. Need more American Scandal? With Wondery+, enjoy exclusive seasons, binge new seasons first, and listen completely ad-free. Start your free trial in the Wondery App, Apple Podcasts, Spotify or visit wondery.app.link/IM5aogASNNb now.

    • 4.5 (17856)
    • HISTORY

  • These are stories you were never meant to hear. The invisible but vital work of the world’s intelligence services: secret operatives playing to very different rules. The Spy Who, hosted by Indira Varma and Raza Jaffrey, takes you deep inside that shadow world to meet spies who risked everything in the national interest – or, sometimes, their own. Listen to The Spy Who ad-free on Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-spy-who now.

    • 4.7 (288)
    • HISTORY

  • Ruby Franke, a Utah mom turned YouTube “momfluencer” who amassed 2.6 million subscribers, was known for her strict disciplinarian parenting style. But authorities now say that her "tough love" was actually child abuse. Ruby Franke's son escaped from the Utah home of her self-help business partner, Jodi Hildebrandt. The boy was reportedly starved and tied up with duct tape along with his 10 year old sister. As law enforcement dug deeper, they uncovered injuries, torture, and emotional harm inflicted by both Franke and Hildebrandt. Law&Crime takes you behind the scenes, from Ruby and Jodi's path to internet stardom, to the investigation that brought them down. Binge all episodes of The Rise and Fall of Ruby Franke ad-free by joining Wondery+ on the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-rise-and-fall-of-ruby-franke/ now.

    • 3.2 (1364)
    • TRUE CRIME

Listen to new episodes early & ad-free.

$5.99/mo or $44.99/yr after trial

View Subscription FAQs

Hosts & Guests

4.7
out of 5
29,406 Ratings

About

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

Information

More From Wondery

You Might Also Like

Content Restricted

This episode can’t be played on the web in your country or region.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada