From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business.
GE: Beth Comstock
Beth Comstock is comfortable with change. In college, she wanted to be a doctor, but organic chemistry wasn't her strong suit, so she shifted to journalism. When journalism didn't work out, she started working in publicity. So, when GE bought NBC in 1986 right as Beth was starting her career in advertising, she was ready to adapt again. She worked her way to becoming CMO of GE and then, the company's first female Vice Chair of Business Innovations.
Graeter's (Ice Cream): Richard Graeter
There are a few dirty little secrets about the way modern ice cream is made, but Graeter’s Ice cream is different. They use a process that’s well over one-hundred years old, even though that means the company has to stay small. Richard Graeter is part of the fourth generation to run this family company, and he wouldn’t have it any other way.
Macy's: Terry Lundgren
Terry Lundgren, former CEO of Neiman Marcus and Macy's, has been instrumental in shaping the American retail landscape, but the road to bringing two notoriously competitive retail giants together wasn't easy. How he merged famous department rivals, double-downed on retail, and turned Macy's into the first nationwide department store in the United States.
Marvel: Peter Cuneo
Today, Marvel is one of the most substantial forces in American media, but when Peter Cuneo joined the company as CEO in 1999, it was a struggling publishing house teetering on the edge of bankruptcy. Ten years later, Disney bought Marvel for $4.5 billion. Cuneo tells his unlikely origin story and how he became the "turnaround superhero."
Covey Leadership Center: Stephen M. R. Covey
Back in the 1980s, Stephen R. Covey anticipated a new kind of leadership with his book, The 7 Habits of Highly Effective People. It wasn't the table-pounding, charismatic kind of leadership, but an empathetic one, which prioritized listening and collaboration. Guy speaks with Covey's son, Stephen M.R. Covey, who has played a central role in spreading his father's teachings around the world, and has also written several influential leadership books of his own.
Honeywell: David Cote
When David Cote started working in manufacturing, he was a self-described "wrench turner, the lowest on the totem pole." He worked his way up through the ranks of GE, and was eventually offered the helm of mega conglomerate Honeywell. At the time, Honeywell was losing employees, struggling with mounting debt, and facing major environmental liability suits. Inspired by the ultra-efficient operational structure of Japanese companies like Toyota, Cote righted Honeywell in what has been called one of the most historic turnarounds in manufacturing history.
Background music too loud and dramatic
Please reduce or remove the background music that are too loud and dramatic and come in the way of being engaged in a conversation. One example would be the episode with Jacqueline Novogratz. Thanks.
The best podcast 😍
The best inspirational podcast!!! ❤️
Oh love it
I love the podcast “How I Built This” so this podcast is a clear yes for me! I’ll be listening to all of them probably in the next few months but the few I’ve listened to so far are great. I don’t understand the comments on the music. I actually enjoy the music. It builds suspense and makes me more interested in the story while I’m doing chores around the house. These episodes are really encouraging. Love listening to leaders and their stories. Really encouraging. Thanks Guy & team!!!!