Building a $2M solo-business on LinkedIn • Justin Welsh Bootstrapped Stories

Justin Welsh is the indisputable “King of LinkedIn” — he’s grown to 300K+ followers and more than $2M in online income, in just 3 years.

His business is built like a machine — he’s set up systems for himself that allow him to consistently publish content, lead an audience into his newsletter, and generate revenue through a variety of different channels.

Best of all? He does it all by himself, as a one-man-show.

In this episode, we chat with Justin about his content strategy, his business, and his marketing funnels. There’s a lot to unpack in this episode — get ready.

⏱ What you’ll find and when:

00:00 Intro
03:09 Overview of Justin’s different income streams
07:18 Justin’s $2M marketing funnel
12:20 Going from LinkedIn to Twitter and beyond
14:47 Building a lifestyle business
18:50 How Justin built his audience from scratch
21:26 Justin’s 7-step content production system
28:27 How to build deep relationships with other creators
36:42 When is the right time to start a newsletter?
39:19 How do you find your niche?
42:00 Justin’s mindset on comments and engagement
44:25 Flash questions

🔗 Connect with Justin:

LinkedIn: https://www.linkedin.com/in/justinwelsh/
Twitter: https://twitter.com/thejustinwelsh
Website: https://www.justinwelsh.me/
Instagram: https://www.instagram.com/thejustinwelsh