43 episodes

Welcome to Bootstrapped Stories, the podcast where founders, marketers, and thoughtful leaders share the most actionable tips on building a successful business.

Bootstrapped Stories Guillaume Moubeche

    • Business
    • 5.0 • 2 Ratings

Welcome to Bootstrapped Stories, the podcast where founders, marketers, and thoughtful leaders share the most actionable tips on building a successful business.

    Building a $2M solo-business on LinkedIn • Justin Welsh

    Building a $2M solo-business on LinkedIn • Justin Welsh

    Justin Welsh is the indisputable “King of LinkedIn” — he’s grown to 300K+ followers and more than $2M in online income, in just 3 years.

    His business is built like a machine — he’s set up systems for himself that allow him to consistently publish content, lead an audience into his newsletter, and generate revenue through a variety of different channels.

    Best of all? He does it all by himself, as a one-man-show.

    In this episode, we chat with Justin about his content strategy, his business, and his marketing funnels. There’s a lot to unpack in this episode — get ready.

    ⏱ What you’ll find and when:

    00:00 Intro
    03:09 Overview of Justin’s different income streams
    07:18 Justin’s $2M marketing funnel
    12:20 Going from LinkedIn to Twitter and beyond
    14:47 Building a lifestyle business
    18:50 How Justin built his audience from scratch
    21:26 Justin’s 7-step content production system
    28:27 How to build deep relationships with other creators
    36:42 When is the right time to start a newsletter?
    39:19 How do you find your niche?
    42:00 Justin’s mindset on comments and engagement
    44:25 Flash questions

    🔗 Connect with Justin:

    LinkedIn: https://www.linkedin.com/in/justinwelsh/
    Twitter: https://twitter.com/thejustinwelsh
    Website: https://www.justinwelsh.me/
    Instagram: https://www.instagram.com/thejustinwelsh

    • 49 min
    Staying sane and preventing burnout • Sherry Walling, psychologist & author

    Staying sane and preventing burnout • Sherry Walling, psychologist & author

    How do you balance being a high performer and not burning out? What is burnout, anyway? How do you know if you’re burnt out and how can you prevent it?

    Sherry Walling, clinical psychologist and author of “The Entrepreneur’s Guide to Keeping Your Sh*t Together” talks to us about mental health as an entrepreneur and high performer.

    We speak about balancing working hard and resting, how to prevent burnout, how to understand your capacity, and balancing family life and entrepreneurship, especially with kids.

    ⏱ What you’ll find and when:

    00:00 Intro
    02:30 How Sherry helps entrepreneurs with their mental health
    04:48 Why is mental health so taboo for entrepreneurs?
    06:38 How should entrepreneurs manage their mental health?
    08:20 What is burnout and how do you prevent it?
    13:31 How do you get high performance without risking burnout?
    18:15 How Sherry prevents herself from burning out
    23:39 Balancing business with family and kids
    33:25 How much time should you work? How do you organise your time?
    38:14 Sherry’s new book: Touching Two Worlds
    42:01 Flash questions

    🔗 Connect with Sherry:

    Twitter: https://twitter.com/sherrywalling
    Website: https://www.sherrywalling.com/
    ZenPodcast: https://zenpodcast.com/
    Sherry’s Book: http://touchingtwoworlds.com

    • 44 min
    Content marketing with the right mindset • Rand Fishkin from Sparktoro

    Content marketing with the right mindset • Rand Fishkin from Sparktoro

    How do most people get content marketing wrong? How can you differentiate yourself and do it in the right way?

    Rand Fishkin from Sparktoro talks to us about his unique mindset of publishing content online, what he thinks about the accuracy of attribution, and what he thinks of before deciding a distribution strategy for a piece of content.

    We also talk about his thoughts on fundraising vs. bootstrapping, why the press doesn’t cover bootstrapped businesses, and what he thinks of Elon Musk buying Twitter.

    ⏱ What you’ll find and when:

    00:00 Intro
    02:41 Transitioning from Moz to Sparktoro
    05:07 Thoughts on bootstrapping vs. VC funding
    10:06 Why the press doesn’t talk about bootstrapped businesses
    13:23 Sparktoro’s unique funding model
    24:46 What Sparktoro does – finding more media channels
    30:08 Thoughts on attribution
    38:18 Rand’s unique content mindset
    43:49 Content distribution the right way
    51:03 Choosing the right titles for your content pieces
    53:27 Thoughts on Elon Musk acquiring Twitter
    57:34 Flash questions

    🔗 Connect with Rand:

    Twitter: https://twitter.com/randfish
    LinkedIn: https://www.linkedin.com/in/randfishkin/
    Sparktoro: https://sparktoro.com/blog/

    • 1 hr 2 min
    15 years of entrepreneurship lessons • Jason Cohen from WP Engine

    15 years of entrepreneurship lessons • Jason Cohen from WP Engine

    As a four time entrepreneur over more than 15 years, what are the biggest lessons learnt in management, levelling up as a founder and coming up with business ideas?

    Jason Cohen from WP Engine talks to us about why he decided to raise funds after bootstrapping successfully in the past, and how he comes up with business ideas.

    We also talk about evaluating your managers, how managing your executive team is very different from managing other members of the team, how the role of a founder evolves over the years and the different ways that you can level up as one.

    ⏱ What you’ll find and when:

    00:00 Intro
    07:33 Reasons to raise funds after being a successful bootstrapper
    12:50 Jason’s thoughts on financial reporting
    23:45 The best way to evaluate your managers
    30:05 Acquisitions: impact, challenges, successes
    38:18 Coming up with $1B business ideas
    44:36 How the role as a founder evolves over time
    51:25 Levelling up as a founder
    57:52 How to successfully manage an executive team
    69:33 Where you can find Jason

    🔗 Connect with Jason:

    Twitter: https://twitter.com/asmartbear
    Blog: https://blog.asmartbear.com/

    • 1 hr 11 min
    Growing to $30M ARR with word of mouth • Muhammad Younas from vFairs

    Growing to $30M ARR with word of mouth • Muhammad Younas from vFairs

    How do you grow through word of mouth? How can you get customers to recommend you to others? Can you get enterprise and mid-market clients through this?

    Muhammad Younas from vFairs talks to us about how his company grew to $30M through word of mouth, even during the pandemic, and being fully remote from day 1.

    We talk about the importance of customer satisfaction, the similarities between online events and weddings, and how you can structure your support team to make sure that customers are happy.

    We also speak about managing a 260+ person company while being fully remote, and the biggest challenges he faced while building the company.

    ⏱ What you’ll find and when:

    00:00 Intro
    01:19 Intro to vFairs and key stats
    03:51 How did the pandemic impact growth?
    05:44 Why they decided to stay bootstrapped
    08:30 Key metrics to understand the health of the business
    12:43 How to get more word of mouth
    14:06 Getting their first mid market and enterprise clients
    18:34 How a support team is structured for success
    24:27 Sales cycle differences between mid market and enterprise
    29:25 IPO plans 31:52 Managing a fully remote company
    40:12 Biggest challenges faced while building vFairs
    43:11 Flash questions

    🔗 Connect with Muhammad:

    LinkedIn: https://www.linkedin.com/in/younas/
    vFairs: https://www.vfairs.com/

    • 45 min
    Building a strong remote team culture • Nicolas Vandenberghe from Chili Piper

    Building a strong remote team culture • Nicolas Vandenberghe from Chili Piper

    How do you build a strong culture among a team that’s fully remote? How do you make sure people are motivated and goal-driven? What do you need to look for when hiring a coach for your team? What is non-violent communication and why is it important?

    Nicolas Vandenberghe from Chili Piper is a serial entrepreneur, and he’s been there and done that. In this episode, we discuss all of the above, and also talk about their acquisition channels, raising money as a bootstrapped founder, and challenges faced by solo entrepreneurs.

    ⏱ What you’ll find and when:

    00:00 Intro
    02:38 Raising money as a bootstrapped founder
    09:51 How do you decide the right moment to raise money?
    13:26 The secrets to building a strong culture in the sales team
    21:49 Hiring coaches to grow your team stronger
    26:49 Acquisition channels to transition into something bigger
    30:54 Advice on customer success and account management
    32:08 Chili Piper’s ideal customers
    36:36 Challenges towards $100M ARR
    41:09 Difficulties and challenges faced as an entrepreneur
    47:09 What it’s like to work with your wife
    49:02 Some golden advice for solo founders
    51:26 Flash questions

    🔗 Connect with Nicolas:

    LinkedIn: https://www.linkedin.com/in/nvandenberghe/
    Chili Piper: https://www.chilipiper.com/

    • 55 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Snajajeje ,

Much needed podcast series!

As a founder of a SMB, the teaching G and his guests share on the platform are so valuable. I am excited to follow the journeys of these entreprenuers and learn from the lessons they share on this amazing show!

Top Podcasts In Business

NerdWallet Personal Finance
Ramsey Network
Money News Network
DOAC
Dan Fleyshman
Hala Taha | YAP Media Network

You Might Also Like