49 min

Building a B2B Marketing Behemoth Renegade Marketers Unite: #2 Podcast for CMOs & B2B Marketers

    • Marketing

With a background in computer science and a rich marketing career, CMO Archana Agrawal was perfectly primed to help Airtable amplify its product to the world via data-driven marketing. In this episode, learn how Archana helped to build out a marketing function to match the scale of the company, growing the team from 4 to 45, partnering with sales and product teams, and working to improve time-to-value for customers. Check it out!

With a background in computer science and a rich marketing career, CMO Archana Agrawal was perfectly primed to help Airtable amplify its product to the world via data-driven marketing. In this episode, learn how Archana helped to build out a marketing function to match the scale of the company, growing the team from 4 to 45, partnering with sales and product teams, and working to improve time-to-value for customers. Check it out!

49 min