Renegade Marketers Unite

Drew Neisser
Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

  1. JAN 24

    Marketing to Your CEO + CFO

    How do marketers bridge the gap between bold creative ambition and the hard-nosed expectations of the C-suite? In this episode, Drew Neisser chats with Kay Moffett of Amplify, Katrina Klier of Sage Strategy Group, and Lakshmi Randall to uncover how CMOs can align marketing initiatives with business priorities while proving their value to their CEOs and CFOs.  In this episode:  Kay Moffett reveals how Amplify’s podcast, Science of Reading, became a catalyst for a movement in education, driving product adoption and underscoring the power of long-term brand investments.  Katrina Klier shares her ART framework—Awareness, Recognition, Traction—a practical model for demonstrating marketing’s impact through both leading and lagging indicators.  Lakshmi Randall dives into strategies for aligning with CFO and CEO priorities, including focusing on shared goals, running strategic experiments, and balancing short-term wins with long-term initiatives.  You’ll also learn:  Why anecdotal insights—or “anecdata”—can be as persuasive as hard metrics when proving marketing’s value.  How consistent reporting can help CMOs build trust with the C-suite.  The balancing act between short-term demand gen and long-term brand-building strategies.  Tune in and discover how to turn the C-suite into marketing’s biggest advocates!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    49 min
  2. JAN 17

    Master B2B Buying Mayhem

    B2B buying has never been more complicated—or more critical for marketers to master. In this episode, Drew Neisser is joined by Dave Frankland, Forrester’s VP Research Director, for a sneak peek at Forrester’s 2025 B2B Summit and the theme of “Master Buying Mayhem.” Together, they explore the ever-evolving dynamics of buyer groups, self-service trends, and the growing influence of generative AI in the B2B landscape. In this episode: Navigating Buyer Complexity: Learn how to effectively engage the 20+ people who influence B2B buying decisions, including internal and external stakeholders.  Elevating customer success: Discover how aligning promise-makers (sales) with promise-keepers (customer success) can drive loyalty and advocacy, even for unhappy customers.  Transforming revenue processes: Discover how companies like Siemens and Reltio streamlined buying journeys and aligned teams for a customer-first approach.  Self-serve buying journeys: Explore how the rise of self-service is reshaping traditional sales and marketing strategies—and what you can do to stay ahead.  Tune in for actionable insights and frameworks that can help B2B marketers thrive amidst the chaos—and walk away ready to tame the buyer mayhem in your own organization.  And if you like what you hear, make sure you register for Forrester's 2025 B2B Summit in Phoenix (March 31-April 3, 2025)! If you're a Huddler, reach out to us for a special discount code. Why you should go:    Best-in-class case studies: Showcasing Return on Integration and Program of the Year award winners on the main stage  Increased interactivity: Expect more roundtables and workshops than presentations, designed to foster collaboration, peer discussion, and actionable takeaways.  Hands-on planning: Leave with a Plan on a Page or an assessment to identify your strengths and where to focus for improvement.  Cross-functional focus: A unique opportunity to collaborate not just with marketing peers but also with sales, product, and customer success teams to align GTM strategies.  One-on-one analyst sessions: Personalized insights from Forrester experts, tailored to your organization’s challenges and opportunities.  Exclusive leadership exchange: Invite-only sessions for C-level executives, with opportunities to tackle strategic challenges in a private, focused environment.  Vision meets practicality: Gain forward-looking insights about where B2B is headed, paired with tangible next steps to implement immediately.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    51 min
  3. JAN 3

    8 Resolutions for 2025: A Drew-on-Drew Special

    As we step into 2025, Drew Neisser takes the mic solo for a special Drew-on-Drew episode, sharing his eight resolutions for the year ahead. From personal growth to professional goals, our penguin-in-chief dives into the habits, mindset shifts, and priorities that will guide him—and hopefully inspire fellow marketers—through the year.  In this episode: Resolution #1: Keep on learning – Embracing curiosity and connecting with experts to grow smarter every day.  Resolution #2: Think bigger and do better – Aiming higher, taking risks, and saying yes to bold opportunities.  Resolution #3: Manage time better – Prioritizing deep focus, smarter habits, and blocking time for what truly matters.  Resolution #4: Invest more in partnerships – Doubling down on meaningful collaborations that drive impact.  Resolution #5: Lighten up – Injecting humor and levity into everyday work and writing.  Resolution #6: Stay positive – Balancing realism with optimism, even in challenging times.  Resolution #7: Give back – Dedicating more time and energy to meaningful nonprofit causes.  Resolution #8: Express gratitude – Recognizing and celebrating the people who make a difference. Tune in for an episode filled with thoughtful reflections, actionable takeaways, and a healthy dose of Drew’s signature wit. Here’s to a purposeful and impactful 2025!   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    14 min
4.9
out of 5
51 Ratings

About

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

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