Renegade Marketers Unite Drew Neisser

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Michael Callahan of Acronis, Matt Serna of Notable, James B. Stanton of Empyrean, Eric Eden of InGo, Cynthia Gumbert of SmartBear, Wendy Perilli of PeerSpot, and Jennifer Houston
To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!
And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

To the extent that you can create a self-guided buying experience, the happier your customers and potential customers will be. That’s one of the big ideas that drive Product-Led Growth (PLG for short), the topic we cover in this episode featuring CMOs Michael Callahan of Acronis and Allyson Havener of TrustRadius.  
Michael and Allyson’s insights into marketing’s role in driving PLG are a must-listen for marketers no matter who you work for and how you go to market. Tune in to learn how to optimize your PLG efforts to nurture prospects, drive adoption and upsell, and bring your B2B organization to new heights! 
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Kristin Russel of Symplr, Dean Nicolls of Oostos, Carlos Carvajal of Q2, and Kristin Fornal of Brand PH
To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!
And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

On your mark… Get set… Acquire a company!
An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same.
Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to effectively pivoting post-acquisition. With wisdom from Julie Feller of U.S. Legal Systems, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr, this episode is not to be missed—tune in!  
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Chip Rodgers of WorkSpan, Patti Newcomer of FieldRoutes, and Chi-Chi Liang of Alloy
To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!
And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

B2B Marketers… This is the episode to bring to your C-Suite.
It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth.
Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more.
This recording comes from a CMO Huddles Bonus Huddle—a private Q&A with our community of B2B CMOs where they can ask the questions that guide the conversation. If you want to get involved, you can apply at cmohuddles.com.
Speaking of CMO Huddles… CMO Huddles is now a community partner with Forrester’s B2B Summit, coming to Austin, Texas from June 5th to 7th. Huddlers will get access to preferred pricing + other exclusive benefits — if you’re a B2B CMO looking to connect with fellow CMOs and Forrester’s top-notch analysts in a very special way, join us ASAP.
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/