16 episodes

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

Building a Bigger Table Podcast Shaa Wasmund

    • Entrepreneurship
    • 5.0 • 1 Rating

Shaa is the original misfit, maverick and magic maker. 

Despite an Economics degree from The London School of Economics and a proud recipient of an MBE from The Queen, her real talents come from the school of hard knocks.

Growing up on a council estate, Shaa learnt early on, that the only way to level the playing field was to first believe you could. Then go all in on making it happen. 

Shaa’s first book, "Stop Talking Start Doing" became WHSmith's #1 Bestselling Business Book for 14 months in a row, breaking all industry records. 

Shaa has never been one to sit on the fence or rest on her laurels and today her sole mission is to level the playing field and create real social mobility for all.

The Sunday Times recently named her as “One of the top 20 most influential entrepreneurs in the UK”.

    Episode 17 - The Journey To Discipline With Jay Alderton

    Episode 17 - The Journey To Discipline With Jay Alderton

    Episode 17 - The Journey To Discipline with Jay Alderton

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

     

    Welcome to episode 17 of the Building a Bigger Table podcast, where I’m joined by my good friend Jay Alderton. He’s an ex British army soldier turned fitness and business coach - so he knows a lot about discipline and getting sh*t done!

     

    I’m so excited to bring this episode to you, because I think Jamie’s been on such a journey of growth over the last few years of building his business - and I believe that many of you will be able to really relate to him. 

     

    We start at the beginning and what he calls the best decision of his life, which was to join the army aged 17. That gave him a sense of purpose and motivation that he’s now transferred to fitness, so he’s got a ton of tips on how you can stay focused on your goals. 

     

    Jay believes in impact over income, and serving over earning … trusting that if you’re passionate about making a difference, the money will follow. We also discuss patience and playing the long game, along with how to create healthy habits, and set clear boundaries that will slowly but surely turn your dream a reality. 

     

    If you want to learn how to master the mindset you need to succeed, cultivate rock-solid confidence and turn your vision into actionable steps, then this is a must-listen for you!






    Key Takeaways:

    Always focus on serving over earning

    Why confidence is essential for success

    Why trust is the most important part of teamwork

    Helpful habits and routines you can adopt today

     

     

     

     

    Quotes:

    “And I think it was a realisation that no one works harder than me and it's like, no, no one does work harder than you. And no one wants to.”

    “[In] 2016 [...] I was up at four or five work until like 11 o'clock at night and the things that I achieved in 2016, I ticked every box I'd ever wanted. And then had a massive meltdown afterwards, just completely burned out.”

    “I always say to people, you're rewarded in this world based on the value that you put into it. So very much now, things start to go really well when I'm not focused on me, I'm focused on others.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Jay:

    Website - https://www.jayalderton.com/

    Facebook - https://www.facebook.com/JayAldertonOfficial

    Instagram - https://www.instagram.com/jayalderton/

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    Clubhouse - @Shaa

    See omnystudio.com/listener for privacy information.

    • 44 min
    Episode 16 - How To Use Clubhouse To Build A Small And Mighty Audience

    Episode 16 - How To Use Clubhouse To Build A Small And Mighty Audience

    Episode 16 - How To Use Clubhouse To Build A Small But Mighty Audience

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

    In episode 16 of the Building a Bigger Table podcast, we’re talking about the brand new app that’s taken the social media world by storm… and that app is Clubhouse.

    Now, if you haven’t heard about this already, and you’re sat there thinking “What’s she talking about?”, then - where have you been?! Clubhouse launched a few months ago and has been slowly growing in usage due to the fact that it’s invite only, but more and more people are now becoming aware of it and wanting in on the action.

    It’s an audio app where you can join rooms and start conversations, and offers a chance for you to not only speak about things you’re passionate about but share your expertise. For that reason, I believe it’s going to be one of the best ways to build your audience in 2021.

    I’ve started using (and earning through) Clubhouse already, and so I thought I’d get in early and create a podcast teaching you step-by-step how you can use it to build a small but mighty list. Listen up to find out how!

     

    Key Takeaways:

    It’s a top way to build your list in 2021

    You get to engage with brand new people

    It’s an opportunity to give value

    It’s a great way of reaching an international audience

     

    Quotes:

    “You are able to simply start rooms based on the topics that you are passionate about that you can teach and a core to your business.”

    “It's just, for me personally, it's harder normally to build up an audience outside of the country that I live in. That's pretty true for most people, right? So this is a real opportunity for you to build up an international audience.”

    “I think this platform is all about building a bigger table. I love the diversity. I love the democratization that this platform has given.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/popup

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    Clubhouse - @Shaa

    See omnystudio.com/listener for privacy information.

    • 25 min
    Episode 15 - Stop Flip-Flopping And Start Focusing

    Episode 15 - Stop Flip-Flopping And Start Focusing

    Episode 15 - Stop Flip Flopping And Start Focusing

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

     

    Welcome to the first Building a Bigger Table Podcast of 2021! Now, we’re going to be doing things a little differently for this one, as instead of speaking about what we can add to your table, we’re going to be focusing on what we can take away.

     

    It might sound counter-intuitive, but let me explain ... have you ever found yourself switching from one idea to the next so quickly that you gave yourself a headache? Ever launched something that didn’t work out how you wanted it to and then just pushed it to one side before starting something else?

     

    I’m not asking this to shame you … believe me, I’m guilty too, because that’s what we do as creative entrepreneurs. We’re always onto the next big thing. But if you want to be successful in business, things have to change ... not only for the sake of your customers who have no idea what you stand for, but for the sake of your own sanity too.

     

    In this episode, I’m presenting my argument for why less is more, and providing you with the strategies and tactics you need to stop flip flopping and start focusing on what it is that’s actually going to help you make more impact and income. 







    Key Takeaways:

    Focus on one core proposition

    Quality over quantity, always

    Your messaging should be clear

    Serve more people with less dishes

     

    Quotes:

    “When you spread yourself too thin and you try to do all of the things for all of the people you end up being overwhelmed and exhausted, and your customers end up being confused.”

    “Businesses aren't restaurants that need to change the offering every single week with an added special offer of the day.”

    “I was a creative junkie. I just kept on wanting to do the next one. I convinced myself that the creation was the bit that I enjoyed the most. And once it was done, I needed to go and do the next one. I also convinced myself that this is what my audience needed.”

     

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 15 min
    Episode 14 - 20 Things I Learned In 2020

    Episode 14 - 20 Things I Learned In 2020

    Episode 14 - 20 Things I Learned in 2020

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

     

    Welcome back to the Building a Bigger Table Podcast where I’m sharing everything I learned in 2020. If you caught last week’s episode, you’ll know it was all about projecting and how we can make 2021 our year. Well, this week’s all about reflecting, and I’m sharing my top 20 lessons learned. 

     

    Let’s face it, 2020 was not the year that anyone anticipated. I remember around this time last year, thinking about all of the things I wanted to do in the year ahead, and the reality of what happened looked very different from the vision in my head. I’m sure it’s the same for you.

     

    But one of the most important things you can do in life (and business) is to learn how to deal with change - not to mention how to cope when things don’t go to plan… Why? Because there is always a lesson to be learned, people.

     

    Tune in to hear my most important learnings from 2020 - from the modest to the most profound - and let’s round up this strange old year together before we step into the next one.







    Key Takeaways:

    The legacy I want to leave behind

    Your best next business move

    Financial empowerment is everything

    The shift I see coming for 2021

     

     

    Quotes:

    “I can run my own race. I can slay my own lane. I can actually completely and utterly change my business model to suit me, and it's okay.”

    “If anything 2020 has taught me that I am a creative activist at heart who happens to be damn good at business.”

    “I am the person to work with if you want to have somebody who is really going to hold you accountable for getting the results that you and I both know that you're capable of. I'm not the easy solution, but I am the solution when you want to get real results.”

     

     

     

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 27 min
    Episode 13 - How To Grab 2021 By The Horns

    Episode 13 - How To Grab 2021 By The Horns

    Episode 13 - How To Grab 2021 By The Horns

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

    In This Episode:

    I have to be honest, I’m really quite excited to share this episode with you. This one’s all about how you can grab 2021 by the horns - and you know what that means … it means we got to the end of 2020!

    Let’s take a moment to celebrate that, because let’s be real, it wasn’t easy. It has been - without a doubt - one of the most challenging years of our time. And even for those of us who have thrived in business, there have still been challenges in other areas. We’ve been separated from our loved ones, we haven’t been able to travel, we’ve been homeschooling … You name it, 2020 had it.

    But as we look back and reflect, I think it’s also important to look forward and see what we can do differently in 2021 … because remember, there are always lessons to be learned. That’s why I decided to dedicate a whole podcast episode to how we can make 2021 our best year yet.

    In it, I’m sharing actionable steps you can take to set yourself up for success in the new year - professionally, but personally too. So if you’re ready to draw a line in the sand and move onwards and upward - tune in. Let’s do this thing!



    Key Takeaways:

    Steps to make 2021 your year

    How to turn your vision into a reality

    How to nail your financial reflections and projections

    My top tips for professional and personal success

     

    Quotes:

    “That means, I want you to look at your numbers. I want you to ask your accountant or your bookkeeper for an overview of what 2020 looked like for you financially.”

    “You know, this podcast isn't just about business. Although that's at my core and it always will be - it's about creating a movement. It's about creating financial empowerment. And to me, part of being financially empowered is having the time to do the things that you love with the people you love. ”

    “I want you to really work on your mindset. You know yourself better than everyone else. So. You've got to do what works for you.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 25 min
    Episode 12 - Why Everyone Needs To Be Creating A Pop-Up Product

    Episode 12 - Why Everyone Needs To Be Creating A Pop-Up Product

    Episode 12 - Why Everyone Needs To Be Creating A Pop Up Product

    Welcome to Building a Bigger Table

    The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

     

    In This Episode:

    Welcome back to the Building a Bigger Table Podcast, where today I'm going to be talking about why everyone - and yes, I do mean EVERYONE - should be creating, producing, marketing and selling Pop Up Products.

     

    Now, here on the Building A Bigger Table Podcast we pretty much have one singular goal in mind. And that is to make sure that collectively we build a big enough table, so that no one ever needs to ask for a seat again. And as you know, we can't have any kind of freedom without financial empowerment. Which is what Pop-Up Products will provide you with. So if you're running your own business, you're an entrepreneur, or whatever label you describe yourself as … you NEED to be working on one.

     

    Join me in this episode, where I’m sharing absolutely everything you need to know (and none of what you don’t) when it comes to planning, preparing and promoting Pop-Up Products. I’m explaining exactly what they are (and what they aren’t), and exploring the many benefits of them for your business.

     

    So whether you’re at the innovation, creation or implementation stage with YOUR Pop-Up Product, or even if you don’t know what they are yet … I strongly advise you tune into this episode to hear what they can do for you!





    Key Takeaways:

    Pop-Up Products are easy to create, sell and consume

    The content should be bite-size

    The price point should be £50/ $50 or less

    You can get started TODAY

     

    Quotes:

    “Pop-up products are always under $50 or £50. It's almost like an impulse purchase. I see it. I like it. I buy it. There is no more thought to it than that.”

    “20 years ago - probably even 10 years ago - it was really difficult to set up a successful business. If you didn't have a bank loan or a business loan from somewhere. Today - listen up people, you can get your pop-up product out there this afternoon.”

    “What happens is they move from a browser who's seen an ad, to a buyer who buys your pop-up product, because it's a super simple, easy to make decision. And then, because it's super simple for them to consume ... they go from being a browser, to a buyer, to a fan because you have now given them a quick win.”

     

    Meet Your Host:

    Hi, I’m Shaa.

    I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

    I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

     

    Where To Find Shaa:

    Website - https://www.shaa.com/

    Facebook - https://en-gb.facebook.com/shaawasmund/

    Instagram - https://www.instagram.com/shaawasmund/

    See omnystudio.com/listener for privacy information.

    • 18 min

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