50 min
Building a Marketing Plan You'll Actually Stick To with Lauren Tilden Keep What You Earn
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- Entrepreneurship
Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your marketing strategy, which in turn will drive business growth.
Lauren is a marketing coach on a mission to help small business owners have better marketing so they can make a bigger impact. She's an ex-corporate marketer and now she's the owner of two product-based businesses and host of the Making Good Podcast.
What you’ll hear in this episode:
[3:55] How did Lauren become so passionate about marketing?
[5:40] How do you connect marketing with making an impact in the world?
[9:25] What all falls within the realm of “marketing”?
[12:14] What are the tactical steps to build a marketing plan?
[24:45] What does Lauren think about when and why to outsource marketing tasks?
[30:45] What are some ways to remove friction and remain consistent with your marketing strategy?
[46:45] How to work with Lauren.
Gretchen Rubin - 4 Tendencies Quiz That Lauren Mentions: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/
*Connect with Lauren:
https://makinggoodpodcast.com
https://instagram.com/laurentilden
https://linkedin.com/in/laurentilden
Lauren's Membership: https://makinggoodhappen.co
100 Social Prompts: https://makinggoodpodcast.com/100prompts
* Related episodes:
How to Generate Cash Without Increasing Price
Do You Take Time to Appreciate Success? with Amanda McKinney
Why We Don't Hire Financial Help Fast Enough with Tanya Smith
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: Text POWER to 860-609-6374
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
Hire us: https://www.fitnancialsolutions.com/accounting
Find me on IG https://www.instagram.com/shannonkweinstein/
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your marketing strategy, which in turn will drive business growth.
Lauren is a marketing coach on a mission to help small business owners have better marketing so they can make a bigger impact. She's an ex-corporate marketer and now she's the owner of two product-based businesses and host of the Making Good Podcast.
What you’ll hear in this episode:
[3:55] How did Lauren become so passionate about marketing?
[5:40] How do you connect marketing with making an impact in the world?
[9:25] What all falls within the realm of “marketing”?
[12:14] What are the tactical steps to build a marketing plan?
[24:45] What does Lauren think about when and why to outsource marketing tasks?
[30:45] What are some ways to remove friction and remain consistent with your marketing strategy?
[46:45] How to work with Lauren.
Gretchen Rubin - 4 Tendencies Quiz That Lauren Mentions: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/
*Connect with Lauren:
https://makinggoodpodcast.com
https://instagram.com/laurentilden
https://linkedin.com/in/laurentilden
Lauren's Membership: https://makinggoodhappen.co
100 Social Prompts: https://makinggoodpodcast.com/100prompts
* Related episodes:
How to Generate Cash Without Increasing Price
Do You Take Time to Appreciate Success? with Amanda McKinney
Why We Don't Hire Financial Help Fast Enough with Tanya Smith
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: Text POWER to 860-609-6374
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
Hire us: https://www.fitnancialsolutions.com/accounting
Find me on IG https://www.instagram.com/shannonkweinstein/
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
50 min