Keep What You Earn

Shannon Weinstein
Keep What You Earn

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

  1. 1 DAY AGO

    Upcoming Changes to the Podcast in 2025

    Today’s episode features Shannon discussing exciting changes coming to the show in 2025. Shannon will share updates including a shift to three episodes per week, adjustments to the approach for guest interviews, and the introduction of varied content formats aimed at better serving dedicated listeners. She’s eager to hear feedback on these changes, so listeners are encouraged to reach out on social media. Additionally, the episode teases future content that will focus on more advanced business strategies and solutions. Tune in to discover what's next for Keep What You Earn!    What you'll hear in this episode:  01:02 Focusing on value, fewer but richer episodes.  05:21 Expanding content: interviews, client calls, business growth.    If you like this episode, check out:  My Most Expensive Mistakes  How Living in Costa Rica Changed My Mindset  What Taylor Swift Taught Me About Business    Want to learn more so you can earn more?  Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    9 min
  2. 2 DAYS AGO

    Key Advice for Starting a Partnership

    In this episode, Shannon explores the complexities and challenges of business partnerships. She explains essential concepts like aligning equity with effort, guaranteed payments, and the importance of complementary skill sets.    Shannon also discusses alternative business models to avoid common pitfalls, aiming to keep business relationships more professional and less conflict-prone. Whether you're considering a partnership or are already in one, this episode offers valuable insights for navigating this tricky landscape. Tune in to gain practical tips and make informed decisions for your business journey.     What you'll hear in this episode:  04:04 Distributions should align with ownership, unlike salaries.  07:04 Align equity to effort in business partnership.  13:18 Partnerships complicate life; independence offers freedom.  14:43 Joint ventures enable flexible business collaboration initiatives.    If you like this episode, check out:  Managing Business Dynamics with a Partner  Start with This Financial Metric (Financial Priority Formula Part 1)  What Are the 3 Things You Need to Know Before Buying a Business?    Want to learn more so you can earn more?  Transform your small business journey – download the Small Business $tarter Kit here.  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    20 min
  3. 3 DAYS AGO

    Why I’m Not Investing in a Mastermind This Year

    In today's episode, Shannon shares why she's made the unconventional decision to not invest in a mastermind or coaching community for 2025. Instead, Shannon is turning her focus inward, prioritizing the growth and development of her team. She reflects on the valuable lessons learned from past masterminds and how bringing her team along on this journey is more crucial than ever. Shannon also reveals her exciting plans for the first-ever company off-site, emphasizing the importance of connecting and learning together. Whether you're a solo entrepreneur or leading a team, this episode is packed with insights on how to invest in your team's success. Stay tuned for an inspiring conversation about team building, mentorship, and creating a collaborative work environment.    What you'll hear in this episode:  04:55 Hosting cost-effective team retreat with influential speakers.  07:42 Invest in employee growth to support company culture.    If you like this episode, check out:  My Most Expensive Mistakes  How Living in Costa Rica Changed My Mindset  What Taylor Swift Taught Me About Business    Want to learn more so you can earn more?  5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    10 min
  4. 4 DAYS AGO

    How Katie Savarise Built a Culture, Not Just a Brand

    Today’s episode features Katie Savarese, founder and CEO of Nova, a leading project management company.    Katie discusses transitioning from a background in mechanical engineering and a role at Uber to creating Nova. She emphasizes the importance of a strong team culture, financial preparedness, and innovative cash flow management. Discover how hiring a fractional CFO provided strategic financial support, allowing Katie to focus on growth.    Listeners will gain valuable insights into building a company culture, understanding financials, and proactive planning. Tune in for an enlightening conversation with Katie Savarese that could transform your business approach.    Katie is the Founder and CEO of NOVA, a woman-owned project management firm that specializes in renovations and large-scale developments, particularly those adjacent to sports arenas and entertainment venues. Prior to starting NOVA, she led Uber's Global Event Operations team for 7 years where she learned the importance of transportation logistics to designing developments. Katie has a passion for building strong teams that are focused on creatively solving problems and delivering impressive results.    Website: www.teamnovas.com    What you'll hear in this episode:  05:43 Started Nova, renovated White Sox visiting bathroom.  09:11 Grateful mindset enables confident career decisions.  12:43 Creating jobs inspires and carries significant responsibility.  14:32 Team-centric approach prioritizes clients and rewards employees.  18:04 Young COO learned finance through hands-on experience.  22:16 Know challenges, make informed decisions, reduce stress.  26:14 Friend recommended Shannon; realized need for fractional CFO.  29:30 Unexpected expenses challenge; strategic planning offers relief.  30:27 S Corp setup saved us significant tax money.  36:11 Focus on long-term planning for small business.    If you like this episode, check out:  Hiring Contractors vs. Employees - Pros and Cons  The Silent Business Killer  Authentic Hiring: Showcase Your Values    Want to learn more so you can earn more?  Download the Money Pro Matchmaker tool here  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    42 min
  5. 5 DAYS AGO

    Horizontal vs. Vertical Integration: When to Use Which

    In this episode, Shannon breaks down the concepts of horizontal and vertical integration, essential strategies for business growth. Horizontal integration involves expanding by merging with competitors, like Facebook acquiring Instagram. Vertical integration focuses on acquiring suppliers or distributors, such as Amazon taking over Whole Foods. Through real-world examples and insights, Shannon explains the benefits and challenges of each approach, helping listeners understand how to leverage these strategies for their own business success. Tune in to learn more about scaling efficiently and effectively.    What you'll hear in this episode:  03:07 Scalability, integration challenges, immense growth, regulatory scrutiny.  09:09 Vertical integration controls risk, demands strategic focus.    If you like this episode, check out:  The Most Valuable Currency to an Entrepreneur  Essential Phases in Selling Your Business  Become the Director, Not the Lead Actor Want to learn more so you can earn more?  Get $50 off your HR audit with People Principles by using code SHANNON50 here.  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    12 min
  6. DEC 13

    The Five Steps to Selling Your Business

    In today's episode Shannon offers invaluable guidance for entrepreneurs contemplating an exit strategy. Shannon breaks down the comprehensive process of selling a business into five essential steps—from clarifying goals and obtaining a valuation, to optimizing operations, understanding risk management, identifying the right buyer, and mastering the art of negotiation. Whether listeners are looking to sell their company, scale it, or buy out a partner, this episode provides actionable insights and expert advice to help navigate this complex journey. So, grab a notepad and dive into the steps to ensure a smooth, profitable, and strategic business sale. What you'll hear in this episode: 06:13 Build trust, maintain data, ensure legal structure. 09:27 Client dependency risks business stability post-sale. 10:59 Over-reliance on key employees hampers business transition. 14:15 Negotiate terms; prioritize trust and risk management. 16:54 Decide clearly what you want before accepting. If you like this episode, check out: The Most Valuable Currency to an Entrepreneur Essential Phases in Selling Your Business Become the Director, Not the Lead Actor Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    19 min
  7. DEC 12

    Understanding Bonus Depreciation and Recapture

    In today's episode, Shannon delves into the intricacies of bonus depreciation and the often-overlooked aspect of depreciation recapture. This episode aims to demystify these terms and explain why they might be more about tax deferral than tax elimination. Listeners will gain a clear understanding of how these deductions can impact them, particularly when it comes to selling a business or its assets. Through actionable tips and in-depth insights, Shannon empowers entrepreneurs to make informed decisions about managing their assets and optimizing their tax strategies. Tune in to make the financial side of your business a bit more enjoyable and comprehensible. What you'll hear in this episode: 05:34 Consult your tax advisor before selling assets. 06:47 Discuss depreciation recapture impact with tax professional. If you like this episode, check out: The Truth About IRS Agents and Getting Audited End-of-Year Financial Prep: Three Essential Steps for Business Owners The Truth About Tax Savings and Strategies Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    9 min
  8. DEC 11

    Shannon on "CEO Glow Show" with Sheila Bella

    Welcome to a special replay episode of Keep What You Earn! Today, we’re thrilled to share an engaging conversation from the CEO Glow Show, where our very own Shannon Weinstein joins host Sheila Bella for an eye-opening discussion. Titled "Shannon on CEO Glow Show with Sheila Bella Final," this episode features Shannon’s personal journey and her expert insights on financial empowerment for entrepreneurs. Sheila dives into Shannon’s strategies for overcoming financial intimidation, unpacking the true nature of money, and transforming traditional views of the accounting profession. Shannon shares valuable advice on navigating the IRS, managing business setbacks, and the critical importance of separating personal and business finances. Together, they debunk stereotypes about accounting and explore how to cultivate a "pretty rich life" filled with stability and abundance. Tune in for actionable tips and enlightening perspectives from two powerhouse women dedicated to making financial concepts accessible to all.    Sheila Bella is a renowned entrepreneur who built a million-dollar microblading business in just three years. Despite the success of her two Beverly Hills locations and hosting a 400-person live event, Sheila faced a devastating loss in March 2020, losing it all overnight. Determined to rebuild, she borrowed money to hire a business coach and, within six months, launched her second multi-million dollar venture: the online mentorship program Pretty Rich Bosses.    Through Pretty Rich Bosses, Sheila has empowered thousands of beauty entrepreneurs to scale their businesses to multiple six and seven figures. Her mission is to help others achieve financial independence and create wildly successful beauty businesses, enabling them to live life on their own terms.    Website: https://www.sheilabella.com/   CEO Glow Show Podcast: https://podcasts.apple.com/ca/podcast/ceo-glow-show/id1431091834  Social Profiles: @realsheilabella    What you'll hear in this episode:  06:05 Clients ensured confidentiality, professionals maintain discretion.  09:05 Separate personal and business finances for success.  12:38 Tax avoidance is legal, tax evasion isn't.  13:28 Master the tax code, play by rules.  16:49 Wealth enables choices; can be beneficial.  21:59 Shannon excels in accounting; needs to teach.  26:10 Communicate with IRS; don't ignore payment issues.  29:18 IRS workers enforce tax laws, not exploit.  30:16 Successful business owners take calculated financial risks.  33:01 Measure profit by cutting costs, boosting revenue.  36:20 Hire a bookkeeper first, then elevate services.    If you like this episode, check out:  My Most Expensive Mistakes  How Living in Costa Rica Changed My Mindset  What Taylor Swift Taught Me About Business    Want to learn more so you can earn more?  Transform your small business journey – download the Small Business $tarter Kit here.  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    43 min
5
out of 5
190 Ratings

About

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

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