Keep What You Earn

Shannon Weinstein
  • 5.0 (188)
  • ENTREPRENEURSHIP
  • UPDATED DAILY
Keep What You Earn

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

  1. 20 HR. AGO

    How to Package and Price Consulting Services with Michael Zipursky

    Today, Shannon welcomes Michael Zipursky, an expert in helping consultants build successful businesses. They explore how consultants can package and price their services effectively.   Michael discusses the power of productization and how creating structured, repeatable solutions can save time and increase profitability. They also address the issue of scope creep and share strategies for maintaining clear boundaries with clients.   Listeners will gain insights into scaling their consulting businesses, having value-driven conversations with clients, and ensuring their services deliver impactful outcomes. Stay tuned to the end for special offers and resources.    Michael Zipursky specializes in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. After advising organizations like Financial Times, Dow Jones, RBC, and helping Panasonic launch new products into global markets, he started Consulting Success and has since helped over 1000 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. In addition to their coaching and trainings programs, over 45,000 consultants read his weekly consulting newsletter and over 50,000 download the Consulting Success Podcast each month. He's also the author of several books on consulting.   Website: https://www.consultingsuccess.com LinkedIn: https://www.linkedin.com/in/zipursky/ YouTube: https://www.youtube.com/channel/UCcZvQqRud5hOIfHt62vpGmAb   What you'll hear in this episode: 06:11 Go deep first, then expand your expertise. 06:54 Specializing effectively targets necessary consulting clients. 12:39 Deep, meaningful conversation vital for buyer commitment. 13:55 Focus on value-based pricing for clients. 17:18 Balancing value vs. transactional work challenges perception. 21:47 Productization combines customization with efficient standardization. 26:19 Productization enables scalable, efficient team training. 28:00 Productization boosts profitability, clarity, and employee morale. 33:43 Evaluate priority of new proposal for client. 34:46 Evaluate resource needs; discuss project timing impacts. 40:21 Learned from mistakes, set boundaries, prevent repetition.   If you like this episode, check out: Acquire Cheaper and Better Customers (Financial Priority Formula Part 3) Simplifying Sales Strategy Lowering Your Price to Sell More?   Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    43 min

  2. 1 DAY AGO

    The Biggest Risks to a Business

    In today's episode, Shannon dives deep into the three major risks that can significantly impact any business. She explores the dangers of over-reliance on the owner, the pitfalls of over-concentration on particular clients, and the importance of being prepared for external market and industry risks. Get ready for practical advice that will help safeguard and grow your business. Remember, the insights shared are for educational purposes and not individual tax advice.   What you'll hear in this episode: 03:33 Owner dependence reduces business value drastically. 09:18 Assess external factors; identify risks and patterns. 10:26 Prepare for risks with contingency plans in business. 14:28 Identify main risks; take steps to mitigate.   If you like this episode, check out: What Can a Balance Sheet Reveal About Your Business? Navigating Tax Rules for Digital Sales What Should You Track in Your Books?   Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    17 min

  3. 2 DAYS AGO

    How to Value a Business

    In this episode, Shannon breaks down the essentials of valuing a business. She explains that a business’s worth goes beyond the numbers in the bank and dives into the importance of cash flow projections and managing risk.   Shannon emphasizes how the perception of a business's value can often outweigh complex financial formulas. She highlights the key factors that make a business enticing to buyers, from the certainty of income to minimizing risks. Whether looking to sell or just enhance value, listeners will gain valuable insights into creating a more reliable and valuable business.   What you'll hear in this episode: 03:23 Value is opportunity, not just current assets. 08:49 Reliance creates risk despite cashflow opportunities. 10:01 Lay a strong foundation for business certainty.   If you like this episode, check out: Why You Should Get Financing Before You Need It Maximize Profit and Cash Flow (Financial Priority Formula Part 2) Cash Management Strategies   Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    14 min

  4. 5 DAYS AGO

    The Truth About IRS Agents and Getting Audited

    Today, Shannon demystifies the intimidating process of IRS audits. Many fear audits, worrying about severe consequences like jail time, but Shannon is here to debunk these myths.   Using relatable analogies and real-world examples, she explains why audits are not as terrifying as they seem and clarifies the true role of IRS agents. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights and practical tips, empowering you to handle audits with confidence.   What you'll hear in this episode: 06:03 IRS audit requires detailed financial documentation. 08:07 Leave show review; okay back to findings. 12:28 IRS staff increases improved service quality. 16:08 Comprehensive resources bundle for new business owners.   If you like this episode, check out: The Truth About Tax Savings and Strategies Is Hiring A Tax Strategist For You? Simple S Corp Salary Guide for Beginners   Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    18 min

  5. 6 DAYS AGO

    Authentic Hiring: Showcase Your Values

    In today’s episode, Shannon dives deep into a crucial yet often overlooked aspect of business growth: authentic hiring. As the year wraps up and tax season approaches, the hiring landscape is more competitive than ever. Shannon shares strategies on how to showcase a company’s values in job descriptions, why it’s essential to market job posts effectively, and offers insider tips on attracting top talent. Whether you’re looking to hire bookkeepers, tax professionals, or media personnel, this episode will provide the tools needed to stand out in the crowded job market and find candidates who truly align with your company’s culture.   What you'll hear in this episode: 06:16 Hiring flexible, impact-driven bookkeeper for remote work. 07:58 Flexible, client-focused accounting work for life changes. 12:08 Authenticity matters in crafting job descriptions. 14:11 Articulate expectations and showcase implicit values effectively.   If you like this episode, check out: Managing the Employee Expectation Gap How to Keep Employees Loyal Strategies for Managing Remote Teams   Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    17 min

  6. NOV 13

    Building Value in Your Business While Growing with Jill Simonds

    In this episode, host Shannon Weinstein chats with Jill Simonds from Savvy Strategic Partners about building value while growing a business.   They cover the importance of human and social capital, efficient processes, and maintaining company values to ensure customer loyalty and retention. Jill offers strategies on mitigating risks, strategic partnerships, and the significance of a strong business culture. By the end, listeners will gain insights into institutionalizing intellectual property, fostering a positive internal culture, and achieving sustainable growth.    Jill is founder/CEO of Savvy Strategic Partners, a full-service fractional C-Suite executing vision, increasing business value, and helping founder owners realize freedom. Savvy serves business owners with an experienced collective of outsourced executive leaders across the functions of operations, revenue, and finance.   Website: https://savvystrategicpartners.com/    What you'll hear in this episode: 04:56 Offer continuation programs to increase client loyalty. 08:08 Intangible relationships reduce risk for investors. 12:32 Focus on intangibles for a thriving business. 14:52 Superficial metrics overshadow deeper values in business. 16:21 Analogies clarify business concepts using body examples. 21:57 Human capital enhances revenue growth and efficiency. 23:22 Vision clarity and unity are crucial for success. 26:12 Customer loyalty deficit negatively impacting company revenue. 30:19 Delegating tasks opens opportunities for business growth.   If you like this episode, check out: What We Learned From "Un-Scaling" This Year 3 Ways to Become a Better Small Business Customer Don't Make This Huge Mistake with Goal Setting   Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    33 min

  7. NOV 12

    What Do Fractional Officers Do? with Jill Simonds

    In this episode, Shannon speaks with Jill Simonds, founder and CEO of Savvy Strategic Partners, to explore the role and benefits of fractional C-suite executives. They discuss how part-time executive talent can optimize operations, enhance enterprise value, and ensure smoother business scalability.   Listeners will gain insights into effective task prioritization, the importance of Standard Operating Procedures (SOPs), and minimizing founder dependency. Jill and Shannon also delve into understanding various types of business capital—human, structural, customer, and social—and their impact on long-term success. Tune in to discover how fractional services can bridge growth challenges and elevate your business, with actionable tips and strategies from industry experts.   Jill is founder/CEO of Savvy Strategic Partners, a full-service fractional C-Suite executing vision, increasing business value, and helping founder owners realize freedom. Savvy serves business owners with an experienced collective of outsourced executive leaders across the functions of operations, revenue, and finance.   Website: https://savvystrategicpartners.com/    What you'll hear in this episode: 05:18 Fractional model bridges current and ideal states. 09:44 Shared vacation homes maximize value, reduce costs. 12:43 Intangibles enhance enterprise value beyond financial metrics. 15:16 Intangibles crucial for competitive advantage, four capitals. 17:43 Unpack business capital categories; identify improvement areas. 22:33 Limited impact unless processes are systematized, delegated. 25:10 Prioritize roles for effective organizational changes. 27:15 Reflect and correct process errors: turnbacks.   If you like this episode, check out: Managing the Employee Expectation Gap How to Keep Employees Loyal Strategies for Managing Remote Teams   Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    32 min

  8. NOV 11

    Become the Director, Not the Lead Actor

    In this episode, Shannon delves into the critical lesson for business owners about positioning themselves as the director of their business, rather than its lead actor. Through an insightful analogy, Shannon explains why building robust systems should take precedence over putting oneself front and center. She explores the essential transition from a hands-on role to a more strategic one, necessary for long-term success. Additionally, Shannon shares practical tips on balancing brand building while ensuring the business thrives independently. Stick around for an episode packed with actionable advice, all wrapped in a fun, relatable analogy.   What you'll hear in this episode: 05:40 Great brand needs a strong business foundation. 09:05 Balance roles: director vs. actor in business.   If you like this episode, check out: What We Learned From "Un-Scaling" This Year 3 Ways to Become a Better Small Business Customer Don't Make This Huge Mistake with Goal Setting   Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    11 min
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5
out of 5
188 Ratings

About

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Information

  • Creator
    Shannon Weinstein
  • Years Active
    2021 - 2024
  • Episodes
    694
  • Rating
    Explicit
  • Copyright
    © 2021 All rights reserved Fitnancial Solutions.
  • Show Website
    Keep What You Earn

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