Keep What You Earn Shannon Weinstein

In today's episode, we're diving deep into the framework for creating the perfect offer for your business. We'll cover everything you need to know about understanding and optimizing your profit margins without getting bogged down by complicated equations. From assessing the effort it takes to sell and fulfill your services to identifying scalable offers, we’ll guide you through plotting your offerings on a simple yet effective grid. By the end of this episode, you'll know how to pinpoint and eliminate cash guzzlers and focus on high-margin, scalable opportunities that can exponentially grow your business.
 
What you'll hear in this episode:
05:08 Avoid high effort, low price cash guzzlers.
07:08 Maintain balance in high-effort sales offers.
11:03 Evaluate financials monthly, align time and energy.
 
If you like this episode, check out:
This Could Be the Most Expensive Sales Mistake You Make
Stop Doing This to Your Customers
How to Keep High Margins as a Franchisee
 
Want to learn more so you can earn more?
CFO On Demand click here
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're thrilled to feature a dynamic conversation between our host, Shannon, and Mel Abraham, author of "How to Build Your Money Machine."
 
Join us as Mel emphasizes the importance of optimizing cash flows, earnings, and value to create a robust "money machine." We'll explore the crucial communication gap between business owners and financial professionals, and how simplifying financial language can make education relatable and actionable. Shannon breaks down the concept of a fractional CFO, offering high-level financial expertise without the full-time price tag.
 
Together, Shannon and Mel stress the need for forward-thinking financial strategies that anticipate future outcomes and help business owners make data-driven decisions. We’ll discuss how connecting financial data to personal goals can drive solid money decisions and how professionals can act as navigators, guiding you towards financial success.
 
Mel Abraham is a dynamic individual transitioning from the confines of a traditional corporate environment to a more impactful role in financial consulting. Initially entrenched in a "stuffy corporate" setting, similar to many of his peers, Mel recognized a deeper calling that urged him to explore beyond conventional boundaries. Embracing the role of a fractional CFO, he now leverages his experience to guide others on their financial journeys. Mel's story is one of recognizing the limitations of the familiar and bravely stepping into a path filled with greater purpose and potential.
 
Get Mel Abraham’s “Building Your Money Machine” here: www.yourmoneymachinebook.com
 
What you'll hear in this episode:
04:12 Helping business owners understand their numbers is crucial.
08:28 Track business data for growth and pivots.
12:03 Pattern recognition crucial for achieving financial goals.
14:22 Importance of advisors in guiding future decisions.
17:25 Communication stalemate between business owner and accountant.
20:37 Simplify education to relate to real life.
25:34 Minimize risk and ensure predictable cash flow.
 
If you like this episode, check out:
Do I Sell More or Spend Less?
How Do I Avoid Payment Processing Fees?
Is Productivity the Same as Profitability?
 
Want to learn more so you can earn more?
Transform your small business journey – download the Small Business $tarter Kit here.
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, we have part two with Racheal Cook, founder of CEO Collective and host of "Promote Yourself to CEO." We're diving into client lifetime value and marketing strategies to turn clients into lifelong supporters.
 
Racheal discusses targeting clients with varying awareness levels, offering boutique-style services, and creating a focused client experience. We'll share our personal stories of transforming our business models by honing in on ideal clients, and Racheal introduces an exercise to identify these valuable clients for effective marketing.
 
As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. 
 
90 Day CEO Sustainable Success Series: https://go.theceocollective.com/90-day-ceo-success-path 
Facebook: https://www.facebook.com/racheal.cook/ 
Instagram: https://www.instagram.com/racheal.cook/ 
TikTok: https://www.tiktok.com/@rachealcookmba 
Website: https://theceocollective.com/ 
 
What you'll hear in this episode:
06:25 Emphasizing solving specific problems for clients effectively.
09:48 Deep client relationships, customized service, limited count.
13:03 Upgrade to attract and respect ideal clients.
16:01 Shifted focus to small business owners' success.
18:38 Differentiate business to avoid being a commodity.
20:14 Understanding people's hopes, fears, and desires.
23:46 Attention to client needs crucial for marketing.
 
If you like this episode, check out:
This Could Be the Most Expensive Sales Mistake You Make
Stop Doing This to Your Customers
How to Keep High Margins as a Franchisee
 
Want to learn more so you can earn more?
Get $50 off your HR audit with People Principles by using code SHANNON50 here.
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon Weinstein sits down with Racheal Cook, an award-winning business strategist and the founder of the CEO Collective, to discuss a revolutionary approach to business growth that minimizes burnout and maximizes client attraction. Racheal shares her insights on sustainable success without sacrificing personal well-being, delving into how entrepreneurs can redefine their definition of success and structure their businesses accordingly. Listen in as they tackle the pitfalls of current marketing strategies, the importance of a solid vision, and the power of effective attract marketing. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to help you scale your business while preserving your quality of life.
 
As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. 
 
90 Day CEO Sustainable Success Series: https://go.theceocollective.com/90-day-ceo-success-path 
Facebook: https://www.facebook.com/racheal.cook/ 
Instagram: https://www.instagram.com/racheal.cook/ 
TikTok: https://www.tiktok.com/@rachealcookmba 
Website: https://theceocollective.com/ 
 
What you'll hear in this episode:
03:22 Define success beyond just revenue, prioritize life.
09:37 Intentional setup key for sustainable business growth.
11:39 Marketers oversell tactics, neglecting overall strategy.
15:44 Authenticity and joy in creating content.
19:31 Show up where they're already interested.
 
If you like this episode, check out:
This Could Be the Most Expensive Sales Mistake You Make
Stop Doing This to Your Customers
How to Keep High Margins as a Franchisee
 
Want to learn more so you can earn more?
Get $50 off your HR audit with People Principles by using code SHANNON50 here.
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we'll delve into a critical milestone for businesses—knowing when it's time to bring a Chief Financial Officer (CFO) on board. You might think a CFO is only needed for large corporations or major financial moves, but that couldn't be further from the truth. We'll explore how a CFO can transform your day-to-day operations, align your business with your personal goals, and act as a trusted navigator on your financial journey. Plus, we’ll discuss the importance of keeping control while accepting expert guidance. Whether you're eyeing big, audacious goals or just want to make sense of your financial data, this episode is for you.
 
What you'll hear in this episode:
04:10 Support clients, celebrate milestones, embrace entrepreneur's support.
07:14 Gusto simplifies HR processes and offers bonus.
 
If you like this episode, check out:
Should You Try to Scale Everything?
What Should You Know About Tax Estimates?
How Do You Build a Business with an Exit Strategy in Mind?
 
Want to learn more so you can earn more?
Join Gusto today and get a $100 Visa Gift Card
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode is packed with personal stories, from my humble beginnings at Elon University in North Carolina to navigating the high-stakes world of accounting internships and interviews. You'll learn how networking, strategic thinking, and a little bit of hustle helped me secure a coveted position at EY in Boston. If you've ever wondered what it takes to break into a competitive industry or how to turn setbacks into opportunities, this episode is for you. So, get ready to glean some inside tips on career growth and hear how small details can make a big impact on your professional journey.
 
What you'll hear in this episode:
05:00 Volunteered for AKSCI. Found job contact.
06:49 Networking and perseverance led to my first job.
13:18 Work experience and passing exams required for license.
16:24 Early career challenges led to major success.
 
If you like this episode, check out:
My Biggest Takeaway from "10x is Easier Than 2x"
The Little Things That Unlocked Growth in My Business and Life
Creating an Outstanding Customer Service Experience
 
Want to learn more so you can earn more?
CFO On Demand click here
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn