Keep What You Earn

Shannon Weinstein
  • 5.0 (192)
  • ENTREPRENEURSHIP
  • UPDATED DAILY
Keep What You Earn

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

  1. 1 DAY AGO

    I Don’t Do My Own Books as a CPA - Here’s Why

    In this episode, I dive into why as a seasoned CPA and accountant, I have chosen not to handle my own bookkeeping. I share insights on the importance of outsourcing, drawing from my personal experience. Listen in to understand why delegating bookkeeping tasks, even if you’re capable of doing them yourself, can lead to better business decisions, more efficient operations, and ultimately, greater success.   Discover the value of clear expectations, designing your financial reports for ongoing use, and the benefits of having a trusted professional manage your books. Whether you're a founder or a solo entrepreneur, this episode will help you rethink how you approach your financial management.   What You'll hear in this episode: [0:15] Why I Don't Do My Own Books [1:05] My bookkeeper,  Misa Bacon [2:00] The Importance of Accurate Bookkeeping [3:35] Designing Your Financial Reports [5:35] Outsourcing for Efficiency   If you like this episode, check out: How to Make Spending Decisions How You Know You Need a CFO What to Look for in a Bookkeeper with Misa Bacon   Check out Perfectly Kept Books: Website: https://perfectlykeptbooks.com/   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    9 min

  2. 4 DAYS AGO

    Do I Tell My Employees I’m Planning to Exit?

    In this episode, I dive into one of the most challenging conversations you'll face as a business owner – informing your employees about your business exit. I discuss the importance of timing, transparency, and empathy when breaking this news. Understand the impact this conversation can have on your team and learn strategies to maintain stability and morale. From managing expectations to negotiating terms that protect your employees' interests, discover how to navigate this complex process smoothly. Tune in for actionable advice to ensure a positive transition for your business and your team.   What You'll hear in this episode: [01:10] Timing and Approach: When and How to Break the News [01:25] Retaining Your Core Team [02:15] Managing Employee Reactions [03:35] Ensuring a Smooth Transition [04:10] Negotiating Terms and Non-Competes [06:55] Financial Considerations and Seller Financing [09:35] Final Thoughts: Communicating an Exit Effectively [09:55] Final Thoughts: Communicating an Exit Effectively   If you like this episode, check out: The Five Steps to Selling Your Business Mapping Your Own Journey to Financial Freedom with Justin Buonomo  What Are the 3 Things You Need to Know Before Buying a Business?   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    11 min

  3. 6 DAYS AGO

    Best Practices to Control Employee Spending

    I'm diving into an important topic for all business owners: managing employee expenses. Whether your employees are current expense-makers or you're anticipating future growth, it's crucial to establish clear policies now.   I'll share practical tips on defining reimbursable costs, setting spending limits, and creating a seamless expense reimbursement process. Ensuring these guidelines are in place early is key to preventing financial leakage and maintaining a healthy cash flow. Join me as I discuss how to manage employee spending effectively and keep your business finances in check!   What You'll hear in this episode: [0:36] Understanding Employee Spending [1:41] Setting Up Clear Expense Policies [2:45] Expense Reimbursement Process [4:25] Submission and Approval Protocols [5:40] Customizing Policies for Your Business   If you like this episode, check out: How to Make Spending Decisions Smart Cash Management for Business Owner Strategies for Managing Remote Teams   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    9 min

  4. JAN 13

    Must-haves for an Investor Pitch Deck

    Raising capital for your business? Drawing from my experiences with various business owners, I highlight effective strategies and common pitfalls when approaching investors. I emphasize the importance of presenting a clear value proposition, backed by solid market data and realistic financial projections.   Learn how to target investors who resonate with your mission, showcase your business's unique position in the market, and understand the significance of your team structure and compensation. I'll also discuss the critical role of the founder in securing investment and share insights on building momentum and networking early to streamline your capital-raising efforts. Whether you're starting a seed round or looking for strategic investors, this episode will equip you with the tools to confidently attract and secure the funding your business deserves.   What You'll hear in this episode: [1:25] Targeting the Right Investors [2:15] Market Opportunity and Business Model [4:14] Momentum and Traction [5:35] Team Structure and Compensation [6:40] Financial Projections and Investor Outlook [8:25] The Importance of the Founder [10:35] Networking and Final Tips   If you like this episode, check out: Build Wealth Through Connections with Fred Moskowitz Adopting an Investor Mindset with Tess Waresmith When to Invest in Premium Products and Services   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    13 min

  5. JAN 10

    Should I Be a C Corp or S Corp?

    Many business owners are overwhelmed by the current marketing hype around S corporations, and it can be confusing to cut through the noise. I explain why, in certain cases, staying with a C corporation might be more beneficial. I also highlight key tax differences between the two corporate structures. From understanding flat corporate tax rates to the implications of double taxation, I break down the essential elements you need to consider. It's crucial to make an informed decision based on your business needs, and I encourage you to use this episode as a starting point for deeper research. Tune in as I clarify common misconceptions and provide actionable insights for your business's financial strategy.   What You'll hear in this episode: [0:25] The Hype Around S Corporations [0:50] Understanding C Corporations [1:30] Tax Implications of C Corporations [5:50] Double Taxation Explained [6:10] Choosing the Right Business Formation [7:50] Investor Considerations   If you like this episode, check out: Why You May Want a C Corp in Your Business Structure Simple S Corp Salary Guide for Beginners S Corp Salary Explained Like a 3rd Grader   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    12 min

  6. JAN 8

    How Courtney Tarrant Built a Profitable Agency Breaking All the Rules

    In this engaging episode, we sit down with Courtney Tarrant, the COO and owner of The Ad Girls, a female-focused Facebook and Instagram advertising agency. Courtney shares her journey of building a thriving business that has generated over $40 million in revenue for clients through a unique messaging-first methodology.   We dive deep into her focus on maintaining consistent profitability with 35-40 percent margins and explore how her non-traditional approach has set her agency apart in the industry. Courtney also discusses her recent business acquisition, emphasizing the importance of trust, values alignment, and strategic integration. Additionally, she reveals key metrics to track for agency success and offers listeners a valuable revenue calculator tool.   This episode is packed with actionable insights for entrepreneurs looking to create sustainable and scalable business models. Tune in and learn how to put more money in the hands of more women!   What You'll hear in this episode: [1:05] Courtney's Background and Business Philosophy [3:40] Results-Only Work Environment [11:20] Profit-First Approach [19:45] Intuition and Customer Experience [21:40] The Importance of Retention [24:55] Trust and Client Relationships [27:25] Proactive Business Strategies [29:15] Business Acquisition Story [31:50] Scaling and Supporting Women Entrepreneurs [37:15] Financial Discipline and Profitability   If you like this episode, check out: How Katie Savarise Built a Culture, Not Just a Brand Mapping Your Own Journey to Financial Freedom with Justin Buonomo Using a Simple Approach to Building Wealth with Tess Waresmith   Connect with Courtney on IG https://www.instagram.com/courtney.tarrant/   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    41 min

  7. JAN 6

    When to Get a Business Valuation Done

    Today we're taking a deep dive into the fascinating world of business valuations. Having studied this intricate subject over the past year, I am excited to demystify the process for you, explaining it through the lens of a CFO.   From selling your business to buying out a partner or navigating estate planning, understanding business valuations is key. I'll share practical scenarios and valuable insights on how to maximize your business's worth, prepare for strategic planning, and choose the right valuation expert. Tune in to learn why getting a business valuation could be beneficial, even if a sale isn't on your immediate horizon.   What You'll hear in this episode: [0:30] Understanding the Basics of Valuation [1:45] When to Consider a Business Valuation [2:31 The Role of Valuation in Buying and Selling [3:15] Valuation in Partnerships and Equity [5:55] Valuation in Mergers, Acquisitions, and Estate Planning [7:00] Valuation for Litigation and Strategic Planning [8:10] Preparing for a Business Valuation [10:25] Choosing the Right Valuation Expert [12:35] Essential Documents for Valuation   If you like this episode, check out: The Steps to Selling a Business Essential Phases in Selling Your Business How to Prepare to Sell Your Business   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    17 min

  8. JAN 3

    2024 Top Guest Replay - How Kat Norton (Miss Excel) Started a 7-Figure Business Before Creating Funnels

    In today's episode, we're excited to bring you a top guest replay from 2024 that shines a spotlight on the incredible journey of Kat Norton, also known as Miss Excel. Joined by your host, Shannon Weinstein, Kat takes us through her inspiring transition from corporate life to building a seven-figure business without even starting with funnels.    Together, they explore how Kat's unique blend of creativity, authenticity, and intuition led her to identify untapped opportunities in the world of Excel training on TikTok. We delve into her remarkable viral success, her innovative content creation techniques, and how she transformed her hobby into a full-fledged business that thrives on personal growth and community engagement. Kat shares invaluable insights on taking "messy action," the importance of pivoting and scaling intuitively, and her future vision as she expands her team and educational offerings.    Since launching Miss Excel in June of 2020, Kat Norton has grown a 7-figure course sales  business and a community of over 2 million people across her social media platforms through  viral Excel trick videos infused with creativity, music and dance. Her trainings are known to  make Excel fun and have been featured in Forbes, Business Insider, Entrepreneur Magazine,  CNBC and 50+ global news outlets.    Website: www.miss-excel.com  Instagram: https://www.instagram.com/miss.excel/  TikTok: https://www.tiktok.com/@miss.excel    What you'll hear in this episode:  05:28 Overcame doubts, started posting Excel tips online.  07:54 CEO hires me to create G Suite tutorials.  11:04 Create without expectation; many overthink ideas.  14:49 Content first, business idea follows, leverage strengths.  18:09 Started teaching Excel on TikTok through dance.  20:02 Authentic, fun dance content captures attention effortlessly.  23:33 Unpredicted success: intuited origins confirmed by data.  27:01 Scaling up operations boosts business efficiency significantly.    If you like this episode, check out:  Boosting Business with Better Client Care  Acquire Cheaper and Better Customers (Financial Priority Formula Part 3)  Simplifying Sales Strategy    Want to learn more so you can earn more?  5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    29 min
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5
out of 5
192 Ratings

About

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Information

  • Creator
    Shannon Weinstein
  • Years Active
    2021 - 2025
  • Episodes
    730
  • Rating
    Explicit
  • Copyright
    © 2021 All rights reserved Fitnancial Solutions.
  • Show Website
    Keep What You Earn

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