Building Beloved Hospitality Brands Through Storytelling and Experience Design - Jessica Gidari, Hospitality Lab Hospitality Daily Podcast
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- Business
In this episode, Jessica Gidari, Senior Director of Design and Concept Development at Union Square Events' Hospitality Lab, discusses the art of creating a standout brand in hospitality today through storytelling and experience design.Listeners will learn:The Importance of Brand Narrative: Discover why going beyond logos and fonts to craft a compelling story is crucial for your hospitality brand's success.Starting the Branding Process: Gain insights into the research and discovery phase of br...
In this episode, Jessica Gidari, Senior Director of Design and Concept Development at Union Square Events' Hospitality Lab, discusses the art of creating a standout brand in hospitality today through storytelling and experience design.Listeners will learn:The Importance of Brand Narrative: Discover why going beyond logos and fonts to craft a compelling story is crucial for your hospitality brand's success.Starting the Branding Process: Gain insights into the research and discovery phase of br...
16 min