3 min

Building Brand vs. Tracking Attribution - Where Should You Focus? | Sam Moss Raw Thoughts B2B Made Simple: A B2B Marketing Podcast

    • Marketing

So many marketers are obsessed with first and last touch attribution. But here’s a thought that might make both irrelevant in marketing.

So many marketers are obsessed with first and last touch attribution. But here’s a thought that might make both irrelevant in marketing.

3 min