Building Brand vs. Tracking Attribution - Where Should You Focus? | Sam Moss Raw Thoughts B2B Made Simple: A B2B Marketing Podcast
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- Marketing
So many marketers are obsessed with first and last touch attribution. But here’s a thought that might make both irrelevant in marketing.
So many marketers are obsessed with first and last touch attribution. But here’s a thought that might make both irrelevant in marketing.
3 min