Building Community On Social Media In 2023 - Christina Garnett The Marketing Millennials

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.
Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.
Follow Christina:
LinkedIn: linkedin.com/in/christinamgarnett
Twitter: https://twitter.com/ThatChristinaG
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
07:40 The HubSpot Mission
09:07 Black Friday Conversations That Hit Different
12:19 How Christina Thinks About Community
13:43 Staying Close To Our People
17:46 Creating Touchpoints Of Connection
22:56 Thinking In The Comments
25:12 The Two-Beer Buzz
32:16 The Difference Between Targeting And Community
45:33 Tracking User Culture