50 min

Building Finer Bridges Between Property Owners and Investors – Adam Stern Episode #125 Real Estate Experiment

    • Investing

GUEST BIO



Adam is the CEO and Founder of Strata SFR, a Build-To-Rent and SFR Portfolio Brokerage. He

also co-founded OwnAmerica, a marketplace for single-family rental property portfolios that was

acquired by Renter’s Warehouse in late 2018. He’s a leading expert on the Build-for-Rent

market by providing guidance on go-to market strategies for regional builders and land/lot

developers. He also assists them at expanding their transaction volume and revenue by

servicing the ever-increasing demand for Single Family Rentals (SFR), particularly from

institutional investors that own and operate rental homes in the US.



Adam is also an authority on the acquisition and disposition of SFR portfolios nationwide.

He has helped facilitate SFR transactions totaling hundreds of millions in volume and was

one of the earliest to recognize the portfolios of stabilized Single Family Rentals- a product

that deserved a specialized service composed of network of owners and buyers active in

the space.



HIGHLIGHTS OF THE EPISODE



02:06 - Background of the guest

05:49 - The investor-operator institutionalization

08:31 – Is/Are your single-family rental property/properties qualified?

15:40 – Is it more advantageous to sell properties in a portfolio or off of one?

21:48 – Build-for-Rent and how it works



KEEPING IT REAL



25:29 - Bridging the gap between investors and property owners

28:15 - Making SFR and Built-For-Rent deals efficiently with Strata SFR

33:35 - Bringing technology to the table

36:05 - Learn to say no

37:05 - Finding your path



RAPID FIRE QUESTIONS



40:55 - Favorite Books - Play Bigger by Dave Peterson, Al Ramadan, Christopher

Lochhead, and Kevin Maney | Tribe by Sebastian Junger

43:55 - Best Habit – An hour out of the day to talk to someone about anything substantial |

Coffee!

46:16 – Self manage or outsource?

46:25 – Cash flow vs. Equity

46:56 - Best Tool – Slack | Google Meet



NOTABLE QUOTES (KEY LESSONS):



“The litmus test for really any specialist in any sector whether it’s Single Family Rental or

portfolios or Multi-family or anything, is knowing how and when to say no. Because if you chase

everything that comes along, you’re gonna be wasting a lot of time and it’s almost impossible to

do any real business unless you know exactly what you’re looking for to a very high degree of

specificity.”



“I talk about the 3 Ps, passion, persistence, perseverance. Find something you love to do, do it

always and get better at it. Overcome the roadblocks. They’ll eventually almost never really

stand in your way from getting further. And if you could find that thing that you’re passionate

about, it takes care of the other Ps. And if you could find that one thing that you’re passionate

about, you don’t mind doing it consistently. You’re not gonna mind overcoming the obstacles

because it’ll be intrinsically fun for you because you have passion about it.”



CONNECTING WITH THE GUEST

Official Website

LinkedIn
#ExperimentBroker

GUEST BIO



Adam is the CEO and Founder of Strata SFR, a Build-To-Rent and SFR Portfolio Brokerage. He

also co-founded OwnAmerica, a marketplace for single-family rental property portfolios that was

acquired by Renter’s Warehouse in late 2018. He’s a leading expert on the Build-for-Rent

market by providing guidance on go-to market strategies for regional builders and land/lot

developers. He also assists them at expanding their transaction volume and revenue by

servicing the ever-increasing demand for Single Family Rentals (SFR), particularly from

institutional investors that own and operate rental homes in the US.



Adam is also an authority on the acquisition and disposition of SFR portfolios nationwide.

He has helped facilitate SFR transactions totaling hundreds of millions in volume and was

one of the earliest to recognize the portfolios of stabilized Single Family Rentals- a product

that deserved a specialized service composed of network of owners and buyers active in

the space.



HIGHLIGHTS OF THE EPISODE



02:06 - Background of the guest

05:49 - The investor-operator institutionalization

08:31 – Is/Are your single-family rental property/properties qualified?

15:40 – Is it more advantageous to sell properties in a portfolio or off of one?

21:48 – Build-for-Rent and how it works



KEEPING IT REAL



25:29 - Bridging the gap between investors and property owners

28:15 - Making SFR and Built-For-Rent deals efficiently with Strata SFR

33:35 - Bringing technology to the table

36:05 - Learn to say no

37:05 - Finding your path



RAPID FIRE QUESTIONS



40:55 - Favorite Books - Play Bigger by Dave Peterson, Al Ramadan, Christopher

Lochhead, and Kevin Maney | Tribe by Sebastian Junger

43:55 - Best Habit – An hour out of the day to talk to someone about anything substantial |

Coffee!

46:16 – Self manage or outsource?

46:25 – Cash flow vs. Equity

46:56 - Best Tool – Slack | Google Meet



NOTABLE QUOTES (KEY LESSONS):



“The litmus test for really any specialist in any sector whether it’s Single Family Rental or

portfolios or Multi-family or anything, is knowing how and when to say no. Because if you chase

everything that comes along, you’re gonna be wasting a lot of time and it’s almost impossible to

do any real business unless you know exactly what you’re looking for to a very high degree of

specificity.”



“I talk about the 3 Ps, passion, persistence, perseverance. Find something you love to do, do it

always and get better at it. Overcome the roadblocks. They’ll eventually almost never really

stand in your way from getting further. And if you could find that thing that you’re passionate

about, it takes care of the other Ps. And if you could find that one thing that you’re passionate

about, you don’t mind doing it consistently. You’re not gonna mind overcoming the obstacles

because it’ll be intrinsically fun for you because you have passion about it.”



CONNECTING WITH THE GUEST

Official Website

LinkedIn
#ExperimentBroker

50 min