In The Lab with Ruben Kanya

Ruben Kanya
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In The Lab with Ruben Kanya compiles over $2 Billion worth of successful real estate experiments for new investors looking to get started in real estate. With real estate being a broad umbrella, in the lab we introduce you to a variety of real estate models (experiments) that real practitioners have implemented while sharing their wins, losses and lessons in the lab so that you can pick the experiments that suit your lifestyle the most and double down. In the lab we focus on repeatable processes, systems and ingredients so that you can implement your own experiments and build.

  1. 4h ago

    Where Is Your Leverage? The Audit That Closes the Gap with Ruben Kanya - Episode #370

    Experiment Nation — in the lab. 🧪 You don't have a goal problem. You have a leverage problem. In this solo episode, Ruben comes out of the cave with the reframe that shaped his entire year: stop trying to figure out the HOW — fix the WHAT, then ask one question: "Where is my leverage?" Most people pick a goal, can't see the path, and shrink the dream until it's "realistic." The leveraged do the opposite — because a lever means you don't need 10x the effort to get 10x the result. Nobody saves $300K in cash to buy a $300K house… they put $30K down and leverage the bank. So why does the leverage stop at the mortgage? Ruben walks you through the full Leverage Audit — the same framework he shared at the School of Hard Knocks meetup in San Diego: ▸ The Internal Audit — the superpower exercise: ask the 3 people closest to you, "Be blunt — where do I have a unique advantage?" Your 9-to-5 has been paying you to sharpen levers for years (project management, spreadsheets, managing people, problem solving). That's inventory, not scratch. ▸ The External Audit — who, not how. The furniture, the dynamic pricing tools, the cleaners, Thumbtack, TurnoverBnB, the neighbor's property, the bank — the levers already sitting in your ecosystem that you walk past every day. ▸ Stacking — how one clean becomes a cleaning company, one furnished unit becomes a co-hosting business, and one skill set becomes an exit (like engineer Tony Whatley's "side hustle millionaire" story). ▸ Which game are you ACTUALLY playing? — asset class or business. The asset stores wealth. The business is the throttle. ▸ The biggest players prove it — Facebook, Uber, Airbnb, Turo, ALE Solutions: they own nothing and control everything. So why aren't you running the same play at your scale? Because those who don't see leverage only see obstacles. And a mind that is expanded by a new framework can never go back to its old dimensions. YOUR ASSIGNMENT 📋 Run the audit: internal, then external, then measure it against your desired outcome. Then email me the receipts — ruben@experimentrealestate.com with the subject line LEVERAGE. Tell me what your audit uncovered, ask me how to run one, or tell me why you'd thrive at a company built on unlimited leverage (our temporary housing agents live this model every day). I read every email. HIGHLIGHTS 00:00 — Welcome back to the lab: a much-needed reframe 01:18 — Going to the source: what "leverage" actually means (physics → life) 02:45 — Divorce the how, determine the what (the lesson of the year) 04:16 — The levers hiding in plain sight 05:40 — The Internal Audit: the superpower exercise 07:46 — Your 9-to-5 is a leverage vault 08:45 — Stacking levers: furniture, pricing tools, cleaners, Thumbtack 09:56 — The $300K mistake: you already leverage the bank 11:00 — AI: the biggest lever of the decade (and what I built on hiatus) 12:33 — Which game are you ACTUALLY playing? Asset class vs. business 17:25 — Proof of concept → business: co-hosting & the cleaning-company stack 19:20 — Money is measurable: the Uber driver who builds a driving agency 21:10 — Building the bridge: the project manager blueprint + Tony Whatley 23:35 — They own nothing, control everything: FB, Uber, Airbnb, Turo, ALE 25:13 — Your assignment: run the Leverage Audit 26:00 — Unlimited leverage: inside our temporary housing agent model 27:57 — You're just one experiment away. Let's build. 🎧 All episodes: https://experimentrealestate.com/podcast 📄 Grab the free 2-page Leverage Audit worksheet (with the AI prompt that turns it into your 90-day game plan): [LINK] 📩 ruben@experimentrealestate.com · subject: LEVERAGE

    Where Is Your Leverage? The Audit That Closes the Gap with Ruben Kanya - Episode #370

  2. Jul 8

    The Tiny AI Advantage That Will Create Tomorrow's Millionaires - Episode #369

    In this solo episode of In The Lab, Ruben introduces one of the simplest yet most powerful visuals explaining the current AI revolution: the "Red Dot." Inspired by an insight from entrepreneur and author MJ DeMarco, he challenges listeners to stop asking whether they're too late to AI and instead ask a better question: "Am I becoming a power user?" Using a fascinating breakdown of AI adoption across the world's population, Ruben explains just how early we still are. While headlines make it seem like everyone has mastered artificial intelligence, the reality is that the overwhelming majority of people have never used it, and only a microscopic fraction are leveraging it at an advanced level. The biggest opportunity isn't creating the next AI company—it's becoming the person who uses AI better than everyone else in your industry. Ruben also shares practical advice for becoming an AI power user by integrating it into everyday work instead of treating it like another productivity hack. From emails and spreadsheets to business operations and fulfillment, he explains why consistent daily use changes the way you think, helps you recognize new opportunities, and positions you ahead of the coming wave of adoption. Tune in now to discover what the Red Dot represents, why this AI window is still wide open, and how becoming a power user today could become one of the highest-leverage decisions you make for your business over the next decade. #ArtificialIntelligence #AIForBusiness #EntrepreneurMindset #BusinessGrowth #Productivity #Automation #SmallBusiness #Innovation #Leadership #InTheLab

    The Tiny AI Advantage That Will Create Tomorrow's Millionaires - Episode #369

  3. Jul 1

    The AI Gold Rush: Where the Real Opportunity Is with Ruben Kanya - Episode #368

    In this solo episode of In The Lab, Ruben challenges one of the biggest misconceptions surrounding artificial intelligence: that it's already too late to capitalize on it. Instead, he explains we're still in the earliest innings—and the biggest opportunity isn't building the next AI company. It's becoming the business owner who leverages AI better than everyone else in your respective industry. Throughout the episode, Ruben breaks down the shift from using AI as a simple chatbot to building agentic workflows that actually perform work inside your business. He explains why the future belongs to founders who eliminate repetitive tasks, redesign operations around AI agents, and elevate their teams into higher-value roles instead of simply replacing them. Ruben also shares practical frameworks for evaluating your business infrastructure, choosing AI-ready software, documenting workflows, and avoiding the bottlenecks that slow growing companies down. He explains why smaller businesses have a massive advantage over large corporations in this transition—and why speed and adaptability may become your biggest competitive edge over the next several years. Tune in now to learn where the real AI opportunity exists, how to prepare your business for an agentic future, and why the entrepreneurs who implement first—not necessarily the ones who know the most—will create the biggest advantage over the next 2-3 years. #ArtificialIntelligence #AIForBusiness #EntrepreneurMindset #BusinessGrowth #AgenticAI #Automation #SmallBusiness #Leadership #Innovation #InTheLab

    The AI Gold Rush: Where the Real Opportunity Is with Ruben Kanya - Episode #368

  4. Jun 22

    The HELOC Strategy Investors Can Use to Leverage Their Rental’s Equity - Episode #367

    In this episode of In The Lab, Ruben sits down with investor-focused lender Ben Stef to unpack the lending side of real estate that most investors rarely take advantage of. From growing up working construction jobs to building a business helping investors access capital, Ben shares the lessons, mindset shifts, and sales skills that shaped his journey into the world of real estate finance. The conversation dives deep into one of the biggest opportunities entrepreneurs and investors can make to tap into the hidden equity in their rentals as hidden leverage regardless of the economy, interest rates, or market conditions. Ben breaks down why successful operators thrive in every market cycle and how focusing on marketing, relationships, and consistent action often matters far more than external conditions. Ruben and Ben also pull back the curtain on how lending actually works behind the scenes. From underwriting, servicing, and investor financing to creative lending solutions, they discuss the realities most borrowers never see. Ben shares one of his favorite products for investors sitting on significant equity but lacking access to traditional financing, along with the mindset required to use leverage responsibly. Tune in now to learn how lenders evaluate risk, why ownership beats excuses, how to think about return on equity, and the strategies experienced investors use to unlock capital and continue scaling their real estate portfolios. Keeping it Real: 04:35 – Sales skills learned through telemarketing 08:20 – Get close to people already doing what you want to do 09:26 – Why business forces personal growth 10:50 – The power of extreme ownership 13:33 – Are interest rates actually high? 15:23 – The real reason business feels slow 20:00 – How underwriting really works behind the scenes 22:31 – What happens when borrowers miss payments 25:31 – What loan servicing actually means 29:20 – Building customer loyalty through relationships 31:58 – The immigrant hospitality advantage in business 36:08 – Why Ben tells some clients NOT to take loans 37:45 – Products vs people: what really differentiates you 41:14 – The investor HELOC most owners don't know exists 45:23 – Return on Equity vs Return on Investment 50:59 – Why lenders are willing to take second position 55:57 – Play defense before you play offense 58:22 – Asset class vs business owner mindset 01:00:28 – Why old real estate advice no longer applies 01:01:18 – The three people every entrepreneur needs around them  #RealEstateInvesting #InvestorFinancing #HELOC #DSCRLoans #EntrepreneurMindset #WealthBuilding #FinancialFreedom #RealEstateBusiness #BusinessGrowth #InTheLab  CONNECT WITH THE GUEST Website: https://www.fundingfreedom.net/ Linkedin: https://www.linkedin.com/in/benjamin-stef-b0b741275/

    The HELOC Strategy Investors Can Use to Leverage Their Rental’s Equity - Episode #367

  5. May 29

    Why Real Estate Alone Won’t Set You Free with Ruben Kanya - Episode #366

    Sign Up For Relay through My Referral Link: ⁠https://join.relayfi.com/partner/?referralcode=temporaryhousingmeetup&utm_source=events&utm_medium=… ⁠In this eye-opening episode of In The Lab, Ruben breaks down one of the biggest misconceptions in entrepreneurship and real estate investing: confusing an asset class vs. building an actual business. Too many people say they want to “quit their W2 through real estate,” but never stop to ask the deeper question… are they trying to become an investor or build a business machine that produces cash flow at scale? Throughout the episode, Ruben unpacks the difference between long-term investing, operating a real estate business, and using business income to fund wealth-building assets. He explains why most successful entrepreneurs didn’t get wealthy from the asset class itself first, but from the business engine behind it. From wholesalers and flippers to coaches, syndicators, and short-term rental operators, Ruben challenges listeners to study how people actually made their money instead of blindly copying the final product. He also dives deep into the importance of context when making business decisions. Instead of asking generic questions like “What’s the best strategy?” Ruben explains why better outcomes come from reverse engineering your goals based on your skills, location, liquidity, lifestyle, time availability, and long-term vision. The episode also explores why B2B businesses create leverage faster than B2C models, and why AI may be the greatest business opportunity window modern entrepreneurs have ever seen. Tune in now to learn why “the math has to math,” how to stop chasing misleading business models, and why understanding the difference between owning assets and operating a business could completely change your financial future. #EntrepreneurMindset #BusinessGrowth #RealEstateInvesting #WealthBuilding #AssetVsBusiness #QuitYourW2 #B2BStrategy #AIForEntrepreneurs #FinancialFreedom #InTheLab

    Why Real Estate Alone Won’t Set You Free with Ruben Kanya - Episode #366

  6. May 21

    Why Entrepreneurs Should Profit First with Relay, with Wendy Wei - Episode #365

    Sign Up For Relay through My Referral Link: ⁠https://join.relayfi.com/partner/?referralcode=temporaryhousingmeetup&utm_source=events&utm_medium=…In this insightful episode of In The Lab, Ruben sits down with Wendy Wei from Relay (a digital banking and money management platform) to unpack one of the most overlooked skills in entrepreneurship and real estate investing: understanding your cash flow. What starts as a conversation around money management quickly turns into a deeper discussion on psychology, conditioning, identity, habits, and the systems that shape how entrepreneurs operate their businesses and lives. Wendy shares her journey from growing up in a traditional immigrant household to building a career across psychology, marketing, SaaS, storytelling, and fintech. With a background in psychology from Harvard University and experience spanning photography, creator partnerships, and performance marketing, Wendy explains how curiosity, experimentation, and human behavior became the foundation for the work she does today helping business owners better understand and organize their finances. The episode dives deep into the Profit First framework and how entrepreneurs can stop operating with one giant “bucket” of money and instead build systems that create visibility, automation, accountability, and profitability. Ruben also breaks down exactly how Invested Escapes uses Relay internally across multiple properties, vendors, virtual cards, owner payouts, and operational systems to move faster and stay organized while scaling nationwide. Relay is a digital banking and money management platform that helps real estate investors get clear visibility into what they’re earning, spending and saving—so they can better understand the cash flow in their business. Throughout the conversation, Wendy also shares powerful insights around neuroplasticity, conditioning, growth mindset, rewiring limiting beliefs, and how small consistent habits can completely change the trajectory of your life and business over time. This episode blends entrepreneurship, psychology, systems, and financial organization into one conversation designed to help operators think differently about both money and growth. Tune in now to learn how to stop leaking money, organize your business like a true operator, and build systems that help you pay yourself first while scaling with clarity. HIGHLIGHTS: 42:21 - Wendy talks about rewiring your brain through growth mindset.  55:50 - Wendy talks about automating cash flow for entrepreneurs.  Keeping it Real: 01:00 – Building micro communities 03:20 – Understanding cash flow 06:10 – Graduation season pressure 11:30 – Travel shapes perspective 15:20 – Psychology meets marketing 16:30 – Curiosity drives growth 20:10 – Small actions compound 31:00 – Understanding conditioning 34:30 – Coaching changed everything 36:00 – Rewiring self-talk 42:20 – Neuroplasticity explained 46:10 – Identity shapes habits 51:20 – Profit First explained 54:40 – Automating cash flow 58:20 – Relay inside operations 1:03:00 – Virtual card controls 1:07:00 – Banking misconceptions 1:10:00 – Most-used Relay features 1:15:00 – Building real community 1:17:00 – People over logos  CONNECT WITH THE GUEST Linkedin: https://www.linkedin.com/company/bankwithrelay/ https://www.linkedin.com/in/wendyhwei/#RealEstateInvesting #ProfitFirst #CashFlowManagement #EntrepreneurMindset #RelayFinancial #BusinessSystems #FinancialFreedom #MoneyManagement #RealEstateBusiness #Entrepreneurship

    Why Entrepreneurs Should Profit First with Relay, with Wendy Wei - Episode #365

  7. May 13

    Addition by Subtraction: How Less can turn into 10x More with Ruben Kanya - Episode #364

    In this perspective-shifting episode of In The Lab, Ruben breaks down one of the hardest lessons entrepreneurs and investors eventually face: sometimes the thing holding you back isn’t what’s failing, it’s what’s still working. From business ventures to habits, routines, and even ways of thinking, growth often requires subtraction before addition can happen. Throughout the episode, Ruben unpacks the idea of “making room” for bigger opportunities by intentionally removing what no longer aligns with where you’re trying to go. He shares personal examples of shutting down profitable businesses, evolving into new seasons, and why some of the biggest breakthroughs in life come after difficult decisions that initially make no logical sense from the outside. He also dives into how entrepreneurs can use AI, mentors, and reverse engineering to make smarter decisions with less emotional bias. Instead of asking which tactic or business model is best, Ruben explains why the better question is: “What outcome am I trying to achieve?” From there, the vehicle becomes clearer. The episode reframes how to think about opportunity cost, blind spots, and the hidden weight of trying to carry too many things at once. Tune in now to learn how to trim the fat, stop overloading your plate, and create space for the version of your life and business that actually aligns with where you’re trying to go. #EntrepreneurMindset #BusinessGrowth #RealEstateInvesting #MidTermRentals #WealthBuilding #PersonalDevelopment #ScaleSmart #AIForBusiness #MindsetShift #ExperimentNation

    Addition by Subtraction: How Less can turn into 10x More with Ruben Kanya - Episode #364

  8. May 7

    The Hybrid Rental Strategy: How to Trade Volatility for Predictable Cash Flow in Real Estate with Anja Schaer - Episode #363

    In this episode of In The Lab, Ruben sits down with Anja Schaer, broker, investor, and author of The Hybrid Rental Strategy, to break down how she went from a government job in Germany to building, scaling, and selling multiple businesses in the U.S.—all while creating a real estate portfolio designed for both cash flow and long-term exit. Anja dives into the real reason more investors are shifting away from short-term rentals and into midterm strategies. It’s not just about higher nightly rates—it’s about stability. Instead of chasing unpredictable bookings, she explains how locking in 3–6 month contracts creates consistent income, reduces workload, and removes the stress of staring at an empty calendar. This episode also goes beyond tactics and into mindset. From the “immigrant advantage” to breaking social norms and embracing discomfort, Anja shares how stepping outside the expected path creates exponential opportunities. The conversation ties it all together with a bigger play—building systems, leveraging AI, and creating a business that isn’t just profitable, but actually sellable. Tune in now to learn how to shift from chasing bookings to building predictable income and a real estate business designed for long-term freedom. HIGHLIGHTS: 36:10 - Anja talks about why Why midterm rentals are exploding 41:36 - Anja talks about the hybrid model Keeping it Real: 06:00 – The immigrant advantage explained 10:30 – Breaking social norms & taking risks 18:30 – From e-commerce to real estate pivot 24:30 – Finding real estate through Facebook 30:00 – Evolution: flips → wholesale → rentals 36:10 – 41:20 – How the hybrid model actually works 46:30 – Calendar strategy to unlock MTR deals 50:30 – Building a sellable property business 54:00 – AI, systems, and future-proofing 1:06:00 – What buyers will value in your business 1:16:00 – Community, collaboration, and growth 1:21:00 – From communism to entrepreneurship CONNECT WITH THE GUEST Website: https://www.peachhausfurnishedrentals.com/contact Linkedin: https://www.linkedin.com/in/anjaschaer/ #RealEstateInvesting #MidTermRentals #PassiveIncome #EntrepreneurMindset #FinancialFreedom #RentalStrategy #WealthBuilding #AirbnbBusiness #PropertyManagement #RealEstateScaling

    The Hybrid Rental Strategy: How to Trade Volatility for Predictable Cash Flow in Real Estate with Anja Schaer - Episode #363
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In The Lab with Ruben Kanya compiles over $2 Billion worth of successful real estate experiments for new investors looking to get started in real estate. With real estate being a broad umbrella, in the lab we introduce you to a variety of real estate models (experiments) that real practitioners have implemented while sharing their wins, losses and lessons in the lab so that you can pick the experiments that suit your lifestyle the most and double down. In the lab we focus on repeatable processes, systems and ingredients so that you can implement your own experiments and build.

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