43 min
Building Viral Success with Mat Micheli We Built This Brand
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- Marketing
Dive into the fascinating world of digital innovation with Mat Micheli, co-founder and co-CEO of Viral Nation. This episode takes you on a journey from Viral Nation's roots in 2014 to its emergence as a global leader in digital and social innovation. Mat recounts his entrepreneurial ventures with Joe Gagliese, detailing their shift from a liquidation business to the forefront of social media and influencer marketing.
Explore the complexities of influencer marketing, the role of AI in shaping Viral Nation's services, and the secret behind crafting viral content. This episode is a treasure trove of insights for entrepreneurs and marketers, highlighting the ever-evolving landscape of digital marketing and social media trends.
About Mat Micheli:
Mat Micheli, a dynamic entrepreneur and Co-CEO of Viral Nation, has transformed the company from an influencer marketing agency into a global digital and social innovation group since its inception in 2014. Under his leadership, Viral Nation has flourished, working with thousands of influencers and major brands like Anheuser-Busch and The Coca-Cola Company. His expertise in athlete influencer marketing and social technologies has earned him features in Business Insider, Forbes, and Vox, as well as the prestigious EY Young Entrepreneur Of The Year award in 2019.
Show Highlights:
(00:00) Introduction to Mat Michelli and the formation of Viral Nation.
(02:20) The story of Mat's early entrepreneurial efforts and how a chance encounter with Joe Galease at university sparked the creation of Viral Nation.
(08:20) The expansion of Viral Nation
(16:00) Viral Nation's approach to selecting influencers, with a special emphasis on the power of niche markets.
(22:45) Viral Nation's support for creators, incorporation monetization strategies and content distribution.
(36:32): The Role of AI in the Creator Ecosystem
(40:28) Mat's admiration for innovative brands like Fanatics and ESPN, and their successful integration into the cultural mainstream.
(43:53) Closing remarks and contact information
Links Referenced:
‣ Viral Nation: https://viralnation.com/‣ Matt Micheli - LinkedIn Profile: https://www.linkedin.com/in/mathewmicheli/‣ Sportico: https://www.sportico.com/‣ Fanatics: https://www.fanatics.com/‣ ESPN on TikTok: https://www.tiktok.com/@espn‣ Charles Leclerc’s Meta Campaign: https://www.instagram.com/charles_leclerc/reel/C06_4DYRKeE/?hl=en
Dive into the fascinating world of digital innovation with Mat Micheli, co-founder and co-CEO of Viral Nation. This episode takes you on a journey from Viral Nation's roots in 2014 to its emergence as a global leader in digital and social innovation. Mat recounts his entrepreneurial ventures with Joe Gagliese, detailing their shift from a liquidation business to the forefront of social media and influencer marketing.
Explore the complexities of influencer marketing, the role of AI in shaping Viral Nation's services, and the secret behind crafting viral content. This episode is a treasure trove of insights for entrepreneurs and marketers, highlighting the ever-evolving landscape of digital marketing and social media trends.
About Mat Micheli:
Mat Micheli, a dynamic entrepreneur and Co-CEO of Viral Nation, has transformed the company from an influencer marketing agency into a global digital and social innovation group since its inception in 2014. Under his leadership, Viral Nation has flourished, working with thousands of influencers and major brands like Anheuser-Busch and The Coca-Cola Company. His expertise in athlete influencer marketing and social technologies has earned him features in Business Insider, Forbes, and Vox, as well as the prestigious EY Young Entrepreneur Of The Year award in 2019.
Show Highlights:
(00:00) Introduction to Mat Michelli and the formation of Viral Nation.
(02:20) The story of Mat's early entrepreneurial efforts and how a chance encounter with Joe Galease at university sparked the creation of Viral Nation.
(08:20) The expansion of Viral Nation
(16:00) Viral Nation's approach to selecting influencers, with a special emphasis on the power of niche markets.
(22:45) Viral Nation's support for creators, incorporation monetization strategies and content distribution.
(36:32): The Role of AI in the Creator Ecosystem
(40:28) Mat's admiration for innovative brands like Fanatics and ESPN, and their successful integration into the cultural mainstream.
(43:53) Closing remarks and contact information
Links Referenced:
‣ Viral Nation: https://viralnation.com/‣ Matt Micheli - LinkedIn Profile: https://www.linkedin.com/in/mathewmicheli/‣ Sportico: https://www.sportico.com/‣ Fanatics: https://www.fanatics.com/‣ ESPN on TikTok: https://www.tiktok.com/@espn‣ Charles Leclerc’s Meta Campaign: https://www.instagram.com/charles_leclerc/reel/C06_4DYRKeE/?hl=en
43 min