We Built This Brand

HumblePod
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.

  1. 12/18/2025

    The Stories That Shaped Our Year

    As we close out the year, We Built This Brand takes a step back to reflect on the conversations that defined it. This special year-end recap revisits the moments, ideas, and voices that shaped our understanding of what it really takes to build something meaningful. From honest conversations about creativity, ambition, and identity to stories of culture, community, and brands that endure, this episode highlights the human side of brand building. Across these conversations, one theme kept surfacing: joy. Not the polished, performative kind, but the kind that fuels the work, carries us through uncertainty, and keeps the process honest and human, even in a world of constant change and emerging technology. As we head into a new year, this episode is a reminder of why we build, who we build with, and the stories we’re creating along the way. Thanks for being part of We Built This Brand Show Highlights: (00:00) Introduction: Finding Joy in the Journey (01:06) The Human Side of Brand Building (03:25) Reframing Value: The Story of Pre-Loved Rings (06:03) Creative Problem Solving and Identity (09:11) Rebranding the Anaheim Ducks: A Case Study (20:13) Exploring the True Meaning of Joy (22:06) The Impact of 'What Happens Here, Stays Here' Campaign (25:33) The Beloved Darn Tough Socks Campaign (32:44) The Phenomenon of K-Pop Demon Hunters (35:46) Reflections on AI and Creativity Links:Start a podcast with HumblePod! https://www.humblepod.com/our-services/ Sign up for our newsletter! https://www.humblepod.com/newsletter-sign-up/

    41 min
  2. From Likes to Loyalty: Vince Wang on the Future of Influencer Marketing for Restaurants

    11/12/2025

    From Likes to Loyalty: Vince Wang on the Future of Influencer Marketing for Restaurants

    In this episode of We Built This Brand,  Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with local influencers and track real ROI. Vince shares how data-driven marketing and startup experience shaped his approach to influencer campaigns that actually drive business results. A must-listen for marketers, restaurant owners, and creators looking to turn influence into measurable impact. Show Highlights:(00:21) Meet Vince Wang (01:25) Vince's Journey into Marketing (02:09) First Role and Performance Marketing (03:51) Joining Mustard Love (04:28) The Evolution of Mustard Love (05:14) Why the Name Mustard Love? (06:08) What is Mustard Love? (07:39) Influencer Strategy and Success Stories (08:20) Micro-Influencers and Local Impact (11:52) Automating Influencer Campaigns (18:50) Future of Influencer Marketing Links: https://www.mustard.love/ Start a podcast with HumblePod! https://www.humblepod.com/our-services/ Sign up for our newsletter! https://www.humblepod.com/newsletter-sign-up/

    26 min
  3. LA Trip Ep. 8 Leading with Authenticity: Building Brands That Shape Culture

    10/30/2025

    LA Trip Ep. 8 Leading with Authenticity: Building Brands That Shape Culture

    We’re wrapping up our LA interview series with a bang. Thai Randolph and Katie Soo join Chris Hill and Adhrucia Apana to talk brand leadership, creative growth, and what it really takes to stay ahead in a fast-changing world. Show Highlights: (00:00) Introduction and Guest Welcome (00:47)Meet the Guests: Katie Sue and Ty Randolph (01:19) Ty Randolph's Career Journey (02:55) Katie Sue's Career Highlights (07:15) Brand Building Insights from Katie Sue (09:06) Advice for Aspiring Brand Builders (14:07) Challenges in Brand Building (22:12) Navigating Community Feedback (27:46) Favorite Brands and Influences (29:46) Discussion on K-Pop Demon Hunters (32:55) Conclusion and Final Thoughts

    33 min
  4. LA Trip Ep. 7 Inside Curiosity Entertainment with Adhrucia Apana & Charles Allen

    10/28/2025

    LA Trip Ep. 7 Inside Curiosity Entertainment with Adhrucia Apana & Charles Allen

    Host Chris Hill talks with Adhrucia Apana and Charles Allen, co-founders of Curiosity Entertainment and Storyteller Publishing, about building brands through authentic storytelling. They explore why story is still king, how authenticity drives community, and what it takes to grow a creative brand in the age of AI. Listen now to discover how they’re putting artists first and reshaping the future of storytelling. Show Highlights: (00:00) Introduction and Guest Welcome (01:05) Arusha's Journey into Film and TV (02:14) The Birth of Curiosity Entertainment (03:21) Understanding the Business of Storytelling (05:01) Charles' Background and Partnership (06:00) Combining Publishing and Film (07:32) The Future of Storytelling and Community Building (14:03) The Role of Personal Branding (17:44) Challenges and Opportunities in Marketing (20:33) Final Thoughts and Brand Inspirations

    24 min
  5. LA Trip Ep. 6: Ted Schilowitz Breaks Down the Tech Transforming Entertainment

    10/23/2025

    LA Trip Ep. 6: Ted Schilowitz Breaks Down the Tech Transforming Entertainment

    Join Chris Hill and Adhrucia as they sit down with Ted Schilowitz, a 40-year entertainment veteran who’s shaped the evolution of digital cinema, immersive experiences, and AI-driven storytelling. From his early days producing children’s TV in Florida to pioneering desktop video with Apple, co-founding Red Digital Cinema, and advising major studios on the future of entertainment, Ted shares his insights on technology, creativity, and the democratization of filmmaking. Show Highlights: (00:00) Introduction and Guest Welcome (00:40) Ted's Early Career in Entertainment (01:48) Transition to Technology and Startups (02:23) Involvement with Apple and Desktop Video Revolution (03:39) Founding G-Tech and Red Digital Cinema (04:56) Role as a Futurist at 20th Century Fox (05:57) Impact of Technology on Entertainment (12:16) Democratization of Filmmaking (15:27) AI's Impact on Filmmaking (16:21) The Shift from Traditional to Synthetic (17:40) Advice for Brands in the AI Era (18:42) The Evolution of AI in Visual Effects (22:26) The Role of Brands in Content Creation (25:21) The Future of Filmmaking and AI (25:43) Closing Thoughts and Brand Inspirations

    29 min
  6. LA Trip Ep. 5: Disrupting Hollywood With Stacy Spikes on MoviePass

    10/21/2025

    LA Trip Ep. 5: Disrupting Hollywood With Stacy Spikes on MoviePass

    Chris Hill and Adhrucia Apana sit down with Stacy Spikes, co-founder and CEO of MoviePass, to talk about disrupting Hollywood, rebuilding an iconic brand, and the launch of MoviePass’ new fantasy sports league for moviegoers. Stacy shares lessons from his incredible founder journey, what it takes to innovate in an industry resistant to change, how to turn setbacks into breakthroughs, and why building a lasting brand means creating a culture around an activity. Show Highlights: (00:00) Introduction to Stacey Spikes (00:38) Early Life and Background (02:17) Career Beginnings (03:21) Major Achievements (04:38) Challenges and Overcoming Them (09:17) Future Plans and Vision About Stacy Spikes: Stacy Spikes is an award-winning entrepreneur and inventor who USA Today named one of the 21 most influential Blacks in technology. He holds several technology patents and is the co-founder and CEO of the nation’s first theatrical subscription service, MoviePass. In addition, Spikes is the founder of Urbanworld, the largest international festival dedicated to nurturing Women and BIPOC filmmakers.

    17 min
  7. LA Trip Ep. 4: Resilience, Storytelling & the Art of Reinvention with Lesley Paterson

    10/16/2025

    LA Trip Ep. 4: Resilience, Storytelling & the Art of Reinvention with Lesley Paterson

    World champion triathlete turned Oscar-winning filmmaker Lesley Paterson joins Chris Hill and Adhrucia  to talk about building Brave Art Entertainment, the power of resilience, and how great stories are born from grit. From All Quiet on the Western Front to new global projects with Idris Elba, Lesley shares what it takes to turn creative conviction into a brand that lasts, both on the course and on the screen. Show Highlights: (00:00) Introduction and Host Welcome (00:35) Guest Introduction: Lesley Patterson (01:00) Lesley's Triathlon Journey (02:21) Rugby and Building Resilience (03:41) Founding Brave Art Entertainment (04:55) Building the Brave Art Brand (09:41) Challenges in the Film Industry (10:02) Exciting Projects and Future Plans (12:40) Conclusion and Final Thoughts About Lesley Paterson:Lesley Paterson is a Scottish filmmaker, five-time world champion in off-road triathlon, and the co-writer and producer of the Oscar®-winning and BAFTA-winning film All Quiet on the Western Front. A celebrated author and inspirational speaker, Lesley now channels her trademark grit and creativity as the CEO and founder of BraveArt Entertainment, a production company dedicated to bold, emotionally resonant storytelling that moves audiences and sparks change.

    14 min
  8. LA Trip Ep. 3: Conscious Leadership & Human Connection with Gwynn Simpson

    10/14/2025

    LA Trip Ep. 3: Conscious Leadership & Human Connection with Gwynn Simpson

    On this episode of We Built This Brand, Chris Hill sits down with Gwen Simpson of Phoenix Rising Consultants. Gwen shares her unique approach to human capital development, blending intuition, positive psychology, and conscious leadership to help individuals and businesses thrive. From startups to established companies, discover how human connection, mindfulness, and purpose-driven strategy can transform your brand and your life. Show Highlights:  (00:00) Introduction and Host Welcome (00:28) Guest Introduction: Gwen Simpson (01:20) Gwen's Background and Beliefs (03:07) Consulting and Human Capital Development (04:57) Challenges of Modern Technology (07:15) Incorporating Consciousness in Business (09:03) Final Thoughts

    11 min
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7 Ratings

About

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.

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